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American Dream Auto Protect

Marketing & Growth Specialist

American Dream Auto Protect, Edison, New Jersey, us, 08818

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Overview

We are seeking a creative and data-driven Marketing & Growth Specialist to join our team. This role will own the strategy and execution of multi-channel marketing initiatives to drive customer acquisition, retention, and brand awareness. The ideal candidate is both an analytical thinker and a hands-on creator, with proven experience in copywriting, design, and performance marketing.

Key Responsibilities

Content & Copywriting

Write compelling ad copy, website content, landing pages, and customer-facing messaging. Develop persuasive storytelling that aligns with brand voice and business objectives.

Creative & Design

Design marketing assets for digital ads, emails, and social media. Collaborate with internal and external teams to ensure consistent visual branding.

Campaign Management

Plan, launch, and optimize email campaigns and SMS/text campaigns. Manage A/B testing, list segmentation, and performance reporting.

Social Media

Assist in overseeing both paid social campaigns (Facebook, Instagram, TikTok, etc.) and organic social growth. Manage scheduling, content calendars, and engagement strategies.

Search & SEO

Work with external resource to optimize website and landing pages for organic search visibility. Implement keyword strategies, backlinks, and on-page SEO best practices.

Performance Marketing

Analyze campaign performance, report results, and implement improvements.

Qualifications

3+ years of experience in digital marketing, preferably in a growth-focused role. Familiarity with platforms such as Google Ads, Meta, Mailchimp/Klaviyo, HubSpot, or equivalent. Strong understanding of SEO, SEM, and analytics tools (Google Analytics, Search Console, etc.). Ability to write clear, persuasive copy and create engaging visual content. Data-driven mindset with experience in A/B testing and performance optimization. Strong organizational skills and ability to manage multiple campaigns simultaneously. What We Offer

Competitive salary and performance-based incentives. Opportunity to build and scale campaigns in a high-growth environment. A collaborative team where your creativity and ideas directly impact results. Salary: up to $75,000, depending on experience

Locations: Chicago and/or New Jersey areas ONLY.