Liquid I.V.
About Liquid I.V.
At Liquid I.V., our purpose is to elevate the vitality of people and the planet. Our products are stocked in over 80,000 retail doors, including Costco, Walmart, Target, Amazon, and more. As part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand. We’re also committed to equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of revenue to our Impact Program to support organizations that expand access to clean water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world. We are committed to building an inclusive culture of belonging and a flexible, collaborative environment with generous benefits. We also offer an infinite supply of Liquid I.V. for hydration. About The Role
Liquid I.V. is seeking a strategic and culturally tuned-in
Entertainment Partnerships Manager
to lead our B2B brand partnerships across the entertainment landscape including film, TV, streaming and live music. This role drives innovative and culturally relevant partnerships with top entertainment entities, manages high-impact activations, and leads end-to-end execution from strategy to post-launch analysis. The ideal candidate will have deep experience across the entertainment ecosystem with industry relationships and thrives on bringing brand storytelling to life through partnerships with the world’s major studios, streaming platforms, live music promoters and cultural tastemakers. Functions and duties
Partnership Strategy & Development
Lead and evolve the overarching strategy for the Entertainment Partnerships channel, aligning with brand priorities and market trends. Generate breakthrough partnership concepts across film, TV, streaming, and music to drive brand relevance and reach. Develop comprehensive go-to-market strategies and 360-degree activation plans in collaboration with internal teams. Identify and build long-term, culturally impactful relationships with key entertainment stakeholders. Secure buy-in from leadership through strategic planning, performance tracking, and cross-functional alignment. Partner with Media team on flighting, audience, strategy and performance measurement to ensure partnership activations are amplified and optimized across relevant paid channels.
Entertainment & Streaming Partnerships
Manage full lifecycle of entertainment partnerships with studios and streaming platforms (e.g., Disney, Warner Bros., Netflix, Hulu). Execute co-branded programs and product integrations tied to tentpole TV and film moments. Lead creative development, contract negotiation, and execution in collaboration with legal, GTM, creative, and retail teams.
Music & Live Events
Build and manage partnerships with music promoters, artists tours, and venues (e.g., AEG, Live Nation). Oversee Liquid I.V.'s brand presence at concerts, music festivals, and artist tours through product seeding, sponsorship, and brand moments. Activate unique fan experiences, branded content, and high-visibility touchpoints.
Campaign Execution & Cross-Functional Collaboration
Own campaign development from ideation through execution, working with internal teams including media, creative, comms, experiential, influencer, and social. Collaborate with Paid Media and Brand Marketing to ensure entertainment partnerships are integrated into full-funnel campaign strategies across digital, social, CTV and retail media channels. Ensure cohesive storytelling and amplification of partnership moments via integrated media strategy and plan. Ensure all activations deliver against KPIs, brand visibility, cultural resonance, trial, and content creation with 75% of partnerships having integrated paid media support. Partner with innovation, product development, brand and creative teams on custom collaborations and limited-edition product extensions. Ensure consistent cross-functional communication and execution excellence across all stages of partnerships.
Measurement & Reporting
Track, analyze, and report on partnership performance, media mix modeling, campaign ROI, and key learnings. Work with Paid Media & Analytics to develop pre-launch briefs, monitor in-flight performance, and include learnings in post-campaign recaps. Deliver quarterly updates and competitive analysis to senior leadership. Provide detailed recap reports and insights to inform future partnership strategy.
Qualifications
Bachelor’s degree in Marketing, Communications or related field 5-7 years of experience in B2B partnerships or brand marketing, entertainment marketing, or cultural strategy, preferably within CPG, entertainment, lifestyle or media company. Proven track record managing multiple high-profile entertainment partnerships with studios, streaming platforms, music companies or IP holders Strong understanding of entertainment ecosystem and fluency in how consumer brands authentically show up in film, TV and music. Deep industry network spanning studios, streaming platforms, record labels, and live music entertainment. Experienced managing partnerships budgets, contracts, timelines and stakeholder relationships. Creative thinker and culturally curious individual with strong project management skills A collaborator and relationship builder who thrives in fast-paced high-growth environments Proficient in Microsoft Office Suite Passionate about brand storytelling, experiential marketing and power of strategic partnerships and activations to drive awareness What We Give
100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options). A 401k plan with company match, short and long-term disability coverage. A generous PTO and sick policy that includes 13+ paid annual holidays. Wellness classes (fitness, mental health, nutrition, finance, etc.). An Employee Assistance Program, including membership for guided meditation for all employees. Monthly tech and wellness reimbursement. An infinite supply of Liquid I.V. for endless hydration! Work Environment
This role is Hybrid Candidates must be authorized to work in the United States without sponsorship. The compensation band for this position is $98,400 - $135,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Business Development and Sales Industries
Food and Beverage Services
#J-18808-Ljbffr
At Liquid I.V., our purpose is to elevate the vitality of people and the planet. Our products are stocked in over 80,000 retail doors, including Costco, Walmart, Target, Amazon, and more. As part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand. We’re also committed to equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of revenue to our Impact Program to support organizations that expand access to clean water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world. We are committed to building an inclusive culture of belonging and a flexible, collaborative environment with generous benefits. We also offer an infinite supply of Liquid I.V. for hydration. About The Role
Liquid I.V. is seeking a strategic and culturally tuned-in
Entertainment Partnerships Manager
to lead our B2B brand partnerships across the entertainment landscape including film, TV, streaming and live music. This role drives innovative and culturally relevant partnerships with top entertainment entities, manages high-impact activations, and leads end-to-end execution from strategy to post-launch analysis. The ideal candidate will have deep experience across the entertainment ecosystem with industry relationships and thrives on bringing brand storytelling to life through partnerships with the world’s major studios, streaming platforms, live music promoters and cultural tastemakers. Functions and duties
Partnership Strategy & Development
Lead and evolve the overarching strategy for the Entertainment Partnerships channel, aligning with brand priorities and market trends. Generate breakthrough partnership concepts across film, TV, streaming, and music to drive brand relevance and reach. Develop comprehensive go-to-market strategies and 360-degree activation plans in collaboration with internal teams. Identify and build long-term, culturally impactful relationships with key entertainment stakeholders. Secure buy-in from leadership through strategic planning, performance tracking, and cross-functional alignment. Partner with Media team on flighting, audience, strategy and performance measurement to ensure partnership activations are amplified and optimized across relevant paid channels.
Entertainment & Streaming Partnerships
Manage full lifecycle of entertainment partnerships with studios and streaming platforms (e.g., Disney, Warner Bros., Netflix, Hulu). Execute co-branded programs and product integrations tied to tentpole TV and film moments. Lead creative development, contract negotiation, and execution in collaboration with legal, GTM, creative, and retail teams.
Music & Live Events
Build and manage partnerships with music promoters, artists tours, and venues (e.g., AEG, Live Nation). Oversee Liquid I.V.'s brand presence at concerts, music festivals, and artist tours through product seeding, sponsorship, and brand moments. Activate unique fan experiences, branded content, and high-visibility touchpoints.
Campaign Execution & Cross-Functional Collaboration
Own campaign development from ideation through execution, working with internal teams including media, creative, comms, experiential, influencer, and social. Collaborate with Paid Media and Brand Marketing to ensure entertainment partnerships are integrated into full-funnel campaign strategies across digital, social, CTV and retail media channels. Ensure cohesive storytelling and amplification of partnership moments via integrated media strategy and plan. Ensure all activations deliver against KPIs, brand visibility, cultural resonance, trial, and content creation with 75% of partnerships having integrated paid media support. Partner with innovation, product development, brand and creative teams on custom collaborations and limited-edition product extensions. Ensure consistent cross-functional communication and execution excellence across all stages of partnerships.
Measurement & Reporting
Track, analyze, and report on partnership performance, media mix modeling, campaign ROI, and key learnings. Work with Paid Media & Analytics to develop pre-launch briefs, monitor in-flight performance, and include learnings in post-campaign recaps. Deliver quarterly updates and competitive analysis to senior leadership. Provide detailed recap reports and insights to inform future partnership strategy.
Qualifications
Bachelor’s degree in Marketing, Communications or related field 5-7 years of experience in B2B partnerships or brand marketing, entertainment marketing, or cultural strategy, preferably within CPG, entertainment, lifestyle or media company. Proven track record managing multiple high-profile entertainment partnerships with studios, streaming platforms, music companies or IP holders Strong understanding of entertainment ecosystem and fluency in how consumer brands authentically show up in film, TV and music. Deep industry network spanning studios, streaming platforms, record labels, and live music entertainment. Experienced managing partnerships budgets, contracts, timelines and stakeholder relationships. Creative thinker and culturally curious individual with strong project management skills A collaborator and relationship builder who thrives in fast-paced high-growth environments Proficient in Microsoft Office Suite Passionate about brand storytelling, experiential marketing and power of strategic partnerships and activations to drive awareness What We Give
100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options). A 401k plan with company match, short and long-term disability coverage. A generous PTO and sick policy that includes 13+ paid annual holidays. Wellness classes (fitness, mental health, nutrition, finance, etc.). An Employee Assistance Program, including membership for guided meditation for all employees. Monthly tech and wellness reimbursement. An infinite supply of Liquid I.V. for endless hydration! Work Environment
This role is Hybrid Candidates must be authorized to work in the United States without sponsorship. The compensation band for this position is $98,400 - $135,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Business Development and Sales Industries
Food and Beverage Services
#J-18808-Ljbffr