Arizona State University
Director of Global Outreach, Learning Innovations and Planetary Health
Arizona State University, Tempe, Arizona, us, 85285
Job Description
Arizona State University’s Learning Enterprise is seeking a strategic and globally minded Director of Global Outreach with demonstrated expertise in international marketing across North America, Sub-Saharan Africa, MENA, Central America, South America, Asia, and the Pacific. This leader will spearhead efforts to expand ASU’s Learning Innovations portfolio into key international markets, with a particular focus on Planetary Health initiatives. The ideal candidate blends cross-border marketing expertise with a strong product marketing background and a passion for advancing global education in areas such as conservation, sustainability, water, and energy. This role will also oversee product marketing for other emerging initiatives, such as Ask a Biologist and Health Initiatives that support ASU’s mission to expand access to transformative learning worldwide. The Director of Global Outreach will design and execute market-entry and growth strategies tailored to diverse cultural, economic, and learner contexts. The ideal candidate will combine strategic thinking with hands-on execution, working across a matrixed organization to drive product-market fit, partner activation, and learner adoption. Responsibilities
Develop and launch a multi-year international go-to-market strategy for a new global Planetary Health initiative, defining business models, target markets, unique value propositions, and culturally specific audience segments across the globe. Build collaborative relationships with internal stakeholders (faculty, content creators, cross-functional teams) and establish external networks with partners in priority regions. Establish KPIs to measure progress against international engagement and revenue goals, evaluating the effectiveness of outreach campaigns and market penetration strategies. Minimum Qualifications
Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Desired Qualifications
International Market Strategy Development: Conduct market research, segmentation, and positioning with an emphasis on North America, Sub-Saharan Africa, MENA, Central America, South America, Asia, and the Pacific, ensuring strategies are culturally relevant and regionally adaptable. Product Positioning and Messaging: Create clear, impactful messaging that highlights the value of Planetary Health and other Learning Innovations, tailored for international audiences. Global Campaign Execution: Design and manage campaigns across digital and traditional channels, leveraging insights from international markets to optimize engagement and learner adoption. Partnership Development: Forge collaborations with NGOs, universities, corporations, and community-based organizations in priority regions to expand ASU’s reach and impact. Performance Analytics: Develop robust measurement frameworks to track marketing effectiveness, learner growth, and partner engagement across target geographies. Salary Range:
$110,000 - $140,000 per year; Depends on experience Location:
Tempe, Arizona Employment Type:
Full-time Arizona State University is an equal employment opportunity employer and welcomes applications from diverse candidates.
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Arizona State University’s Learning Enterprise is seeking a strategic and globally minded Director of Global Outreach with demonstrated expertise in international marketing across North America, Sub-Saharan Africa, MENA, Central America, South America, Asia, and the Pacific. This leader will spearhead efforts to expand ASU’s Learning Innovations portfolio into key international markets, with a particular focus on Planetary Health initiatives. The ideal candidate blends cross-border marketing expertise with a strong product marketing background and a passion for advancing global education in areas such as conservation, sustainability, water, and energy. This role will also oversee product marketing for other emerging initiatives, such as Ask a Biologist and Health Initiatives that support ASU’s mission to expand access to transformative learning worldwide. The Director of Global Outreach will design and execute market-entry and growth strategies tailored to diverse cultural, economic, and learner contexts. The ideal candidate will combine strategic thinking with hands-on execution, working across a matrixed organization to drive product-market fit, partner activation, and learner adoption. Responsibilities
Develop and launch a multi-year international go-to-market strategy for a new global Planetary Health initiative, defining business models, target markets, unique value propositions, and culturally specific audience segments across the globe. Build collaborative relationships with internal stakeholders (faculty, content creators, cross-functional teams) and establish external networks with partners in priority regions. Establish KPIs to measure progress against international engagement and revenue goals, evaluating the effectiveness of outreach campaigns and market penetration strategies. Minimum Qualifications
Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Desired Qualifications
International Market Strategy Development: Conduct market research, segmentation, and positioning with an emphasis on North America, Sub-Saharan Africa, MENA, Central America, South America, Asia, and the Pacific, ensuring strategies are culturally relevant and regionally adaptable. Product Positioning and Messaging: Create clear, impactful messaging that highlights the value of Planetary Health and other Learning Innovations, tailored for international audiences. Global Campaign Execution: Design and manage campaigns across digital and traditional channels, leveraging insights from international markets to optimize engagement and learner adoption. Partnership Development: Forge collaborations with NGOs, universities, corporations, and community-based organizations in priority regions to expand ASU’s reach and impact. Performance Analytics: Develop robust measurement frameworks to track marketing effectiveness, learner growth, and partner engagement across target geographies. Salary Range:
$110,000 - $140,000 per year; Depends on experience Location:
Tempe, Arizona Employment Type:
Full-time Arizona State University is an equal employment opportunity employer and welcomes applications from diverse candidates.
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