Komatsu
Product Owner for Adobe CJA, AEP, and Target
Komatsu, Milwaukee, Wisconsin, United States, 53244
Overview
Product Owner for Adobe CJA, AEP, and Target — Komatsu. Milwaukee or Chicago area (on-site 2-3 days a week). Hybrid position. Komatsu is embarking on an enterprise-wide initiative to transform our digital experience. This role will be responsible for driving performance optimization for the global marketing organization by delivering robust reporting and analysis utilizing Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP). The role involves owning the setup of dashboards and reports in Adobe CJA and supporting the configuration of AEP. You will collaborate with marketing and business teams across regions to track the performance of multiple channels by creating dashboards and reports. You will guide the implementation and roadmap of CJA and the AEP data collection processes. Developing knowledge of business objectives, marketing activities and digital channels will be key to producing analysis that drives performance-based insights. Key Responsibilities
Marketing support: Proactively collaborate with business stakeholders, crafting insightful reports and dashboards that address critical questions and measure channel and campaign performance. Maintain a partnership with regional marketing leaders to leverage CJA for a sophisticated digital analytics measurement program. Prepare, build and analyze a regular set of cross-channel reports synthesizing performance and behavioral shifts into actionable insights. Serve as an Adobe platform SME, guiding marketing teams through the capabilities of Adobe Analytics, Target and AEP. Advocate for A/B testing and personalized components using Adobe Target, while measuring experiment results. Contribute to thought leadership by developing best practices, sharing knowledge in team sessions, and publishing ideas on community channels. AEP Product Ownership
Own the overall design, AEP schemas (XMD), datasets, and identity resolution. Design and document data collection plans for web/product analytics tools, including data layer specifications. Support AEP data ingestion, create data schemas, load data into the platform through connectors and APIs, and create segments. Customer Journey Analytics Product Ownership
Guide the implementation of Customer Journey Analytics. Build and maintain data views and connections in CJA to ingest additional data. Develop segmentation models, attribution frameworks and behavioral analytics. Personalization and Audience Activation
Enable real-time customer segmentation for Adobe Journey Optimizer (AJO) and Adobe Target. Develop audience activation strategies for personalized experiences across web, mobile, and email. Integrate AEP with marketing automation, ad platforms, and third-party tools. Qualifications/Requirements
Bachelor’s degree in computer science, marketing or a related field. Minimum of 2 years experience building dashboards and reports in CJA with various business teams. Minimum of 2 years of hands-on experience working with and implementing Adobe Customer Journey Analytics. Minimum of 2 years in digital analytics, including experience with tag management systems, advertising pixels, and data stitching. Working knowledge of SQL, Python, JavaScript, and APIs for data processing and automation. Minimum of 2 years hands-on operational knowledge with Adobe Experience Platform, including CJA; AEP experience is essential. Hands-on AEP integration and data collection: experience with Adobe Data Collection and integration with AEP. Experience with data governance, compliance and privacy regulations. Nice to have: hands-on experience with Adobe Target, CDP and AJO. Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, and share strategies across teams to deliver results. Additional Information
Pay and Benefits: The base pay range is $88,100 to $110,100. Actual offer depends on experience and location. Eligible for a bonus based on corporate and individual performance or at Komatsu’s discretion. Benefits include comprehensive medical and dental coverage, retirement benefits, and reimbursement for educational expenses. Benefits programs are subject to eligibility requirements. Learn more about Komatsu benefits. Komatsu is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Seniority level: Entry level Employment type: Full-time Job function: Product Management and Marketing Industries: Machinery Manufacturing
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Product Owner for Adobe CJA, AEP, and Target — Komatsu. Milwaukee or Chicago area (on-site 2-3 days a week). Hybrid position. Komatsu is embarking on an enterprise-wide initiative to transform our digital experience. This role will be responsible for driving performance optimization for the global marketing organization by delivering robust reporting and analysis utilizing Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP). The role involves owning the setup of dashboards and reports in Adobe CJA and supporting the configuration of AEP. You will collaborate with marketing and business teams across regions to track the performance of multiple channels by creating dashboards and reports. You will guide the implementation and roadmap of CJA and the AEP data collection processes. Developing knowledge of business objectives, marketing activities and digital channels will be key to producing analysis that drives performance-based insights. Key Responsibilities
Marketing support: Proactively collaborate with business stakeholders, crafting insightful reports and dashboards that address critical questions and measure channel and campaign performance. Maintain a partnership with regional marketing leaders to leverage CJA for a sophisticated digital analytics measurement program. Prepare, build and analyze a regular set of cross-channel reports synthesizing performance and behavioral shifts into actionable insights. Serve as an Adobe platform SME, guiding marketing teams through the capabilities of Adobe Analytics, Target and AEP. Advocate for A/B testing and personalized components using Adobe Target, while measuring experiment results. Contribute to thought leadership by developing best practices, sharing knowledge in team sessions, and publishing ideas on community channels. AEP Product Ownership
Own the overall design, AEP schemas (XMD), datasets, and identity resolution. Design and document data collection plans for web/product analytics tools, including data layer specifications. Support AEP data ingestion, create data schemas, load data into the platform through connectors and APIs, and create segments. Customer Journey Analytics Product Ownership
Guide the implementation of Customer Journey Analytics. Build and maintain data views and connections in CJA to ingest additional data. Develop segmentation models, attribution frameworks and behavioral analytics. Personalization and Audience Activation
Enable real-time customer segmentation for Adobe Journey Optimizer (AJO) and Adobe Target. Develop audience activation strategies for personalized experiences across web, mobile, and email. Integrate AEP with marketing automation, ad platforms, and third-party tools. Qualifications/Requirements
Bachelor’s degree in computer science, marketing or a related field. Minimum of 2 years experience building dashboards and reports in CJA with various business teams. Minimum of 2 years of hands-on experience working with and implementing Adobe Customer Journey Analytics. Minimum of 2 years in digital analytics, including experience with tag management systems, advertising pixels, and data stitching. Working knowledge of SQL, Python, JavaScript, and APIs for data processing and automation. Minimum of 2 years hands-on operational knowledge with Adobe Experience Platform, including CJA; AEP experience is essential. Hands-on AEP integration and data collection: experience with Adobe Data Collection and integration with AEP. Experience with data governance, compliance and privacy regulations. Nice to have: hands-on experience with Adobe Target, CDP and AJO. Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, and share strategies across teams to deliver results. Additional Information
Pay and Benefits: The base pay range is $88,100 to $110,100. Actual offer depends on experience and location. Eligible for a bonus based on corporate and individual performance or at Komatsu’s discretion. Benefits include comprehensive medical and dental coverage, retirement benefits, and reimbursement for educational expenses. Benefits programs are subject to eligibility requirements. Learn more about Komatsu benefits. Komatsu is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Seniority level: Entry level Employment type: Full-time Job function: Product Management and Marketing Industries: Machinery Manufacturing
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