Abe
Overview
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Role
– The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Be responsible for personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Competitive and curious; a true problem solver Stay on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously Quality-obsessed and committed to advertising without losing integrity Willingness to travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Encompass core values through every interaction; internally and externally Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, such as client growth and goal attainment (core KPIs: client NSMs and Client Satisfaction scores) Build client trust and relationships that create consistent renewals Cross-sell services aligned with client goals and objectives Clearly communicate results with client contacts and executives Make exceptional decisions regarding strategic direction for accounts Benefits
The annual base salary range for this position is $70,000- $80,000 USD with potential for bonus eligibility. Actual salary may vary based on compensation practices, job-related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family Employer-paid plans for you with partial contributions for dependents Mental health benefits via Spring Health; Headspace membership Physical health benefits via Omada; fertility support; virtual workouts; One Medical membership for primary and virtual care Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave 401(k) with traditional and Roth options; company match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with optional offices in Irvine, CA. We may accommodate global opportunities where applicable. You must have work authorization and reside in the country for global locations. This role may operate 100% virtually from your home office and uses Zoom and Slack for collaboration. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential duties. If you require reasonable accommodations in completing this application or participating in the process, direct inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Advertising Services
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Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Role
– The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Be responsible for personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Competitive and curious; a true problem solver Stay on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously Quality-obsessed and committed to advertising without losing integrity Willingness to travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Encompass core values through every interaction; internally and externally Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, such as client growth and goal attainment (core KPIs: client NSMs and Client Satisfaction scores) Build client trust and relationships that create consistent renewals Cross-sell services aligned with client goals and objectives Clearly communicate results with client contacts and executives Make exceptional decisions regarding strategic direction for accounts Benefits
The annual base salary range for this position is $70,000- $80,000 USD with potential for bonus eligibility. Actual salary may vary based on compensation practices, job-related skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family Employer-paid plans for you with partial contributions for dependents Mental health benefits via Spring Health; Headspace membership Physical health benefits via Omada; fertility support; virtual workouts; One Medical membership for primary and virtual care Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave 401(k) with traditional and Roth options; company match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with optional offices in Irvine, CA. We may accommodate global opportunities where applicable. You must have work authorization and reside in the country for global locations. This role may operate 100% virtually from your home office and uses Zoom and Slack for collaboration. You will need a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential duties. If you require reasonable accommodations in completing this application or participating in the process, direct inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Advertising Services
#J-18808-Ljbffr