Abe
Overview
Are you a true marketing nerd with a passion for social media advertising? Abe is a specialized consultancy focused exclusively on social media advertising, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team, with a ground-floor opportunity at a fast-growing specialty agency. This role is listed internally as Senior Account Strategist, LinkedIn Advertising. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to align tasks, ensure quality, and identify improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency within Directive Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
4+ years experience at a performance/digital marketing agency, supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, and more) Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense Ability to delegate to junior team members for joint success Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and optimization Ability to analyze campaign performance data using Google Analytics/GA4, Excel, or other analytics tools Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy with data storytelling Problem solver mindset; competitive and curious Grow along with industry trends and share insights Ability to organize, prioritize and manage multiple projects Quality-focused and maintain integrity of advertising efforts Willingness to travel to visit clients approximately once per year, as needed What Success Looks Like
Demonstrate core values in every interaction Effectively manage ~five mid-tier and enterprise accounts Meet/exceed department KPIs, including client growth and satisfaction scores Build client trust and renewals; cross-sell services aligned with client goals Clearly communicate results to client contacts and executives Strong strategic direction and data-driven decision making for accounts Benefits
Annual base salary range for this role in the United States: $85,000-$95,000 USD with potential for bonus eligibility Medical, dental, vision plans; disability and life insurance for you and your family, with employer contributions Wellness and lifestyle benefits including mental health support and fitness resources Time Off: Unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, end-of-year recharge Financial: Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you’ll be able to work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization is current. This role may operate 100% virtually from your home office and relies on Zoom and Slack for collaboration. A laptop (PC or Mac) and necessary software are provided as needed. Reasonable accommodations may be made for qualified individuals with disabilities to perform essential job functions. If you require accommodations in completing this application or interviewing process, please contact careers@directiveconsulting.com. Additional Information
At Abe, People First is a core value. Abe is committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Are you a true marketing nerd with a passion for social media advertising? Abe is a specialized consultancy focused exclusively on social media advertising, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team, with a ground-floor opportunity at a fast-growing specialty agency. This role is listed internally as Senior Account Strategist, LinkedIn Advertising. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to align tasks, ensure quality, and identify improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency within Directive Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
4+ years experience at a performance/digital marketing agency, supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, and more) Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense Ability to delegate to junior team members for joint success Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and optimization Ability to analyze campaign performance data using Google Analytics/GA4, Excel, or other analytics tools Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy with data storytelling Problem solver mindset; competitive and curious Grow along with industry trends and share insights Ability to organize, prioritize and manage multiple projects Quality-focused and maintain integrity of advertising efforts Willingness to travel to visit clients approximately once per year, as needed What Success Looks Like
Demonstrate core values in every interaction Effectively manage ~five mid-tier and enterprise accounts Meet/exceed department KPIs, including client growth and satisfaction scores Build client trust and renewals; cross-sell services aligned with client goals Clearly communicate results to client contacts and executives Strong strategic direction and data-driven decision making for accounts Benefits
Annual base salary range for this role in the United States: $85,000-$95,000 USD with potential for bonus eligibility Medical, dental, vision plans; disability and life insurance for you and your family, with employer contributions Wellness and lifestyle benefits including mental health support and fitness resources Time Off: Unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, end-of-year recharge Financial: Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure Work Environment Requirements
As a remote-first company, you’ll be able to work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization is current. This role may operate 100% virtually from your home office and relies on Zoom and Slack for collaboration. A laptop (PC or Mac) and necessary software are provided as needed. Reasonable accommodations may be made for qualified individuals with disabilities to perform essential job functions. If you require accommodations in completing this application or interviewing process, please contact careers@directiveconsulting.com. Additional Information
At Abe, People First is a core value. Abe is committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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