ZipRecruiter
Direct Response Marketing Specialist-PPC
ZipRecruiter, Tustin, California, United States, 92681
About the Job
Are you a data-driven marketer who knows how to turn clicks into conversions? Do you thrive in a fast-paced, performance-driven environment where results matter and high performers are rewarded? If driving leads and maximizing ROI is your superpower, we want you. At Osborne Homes, we provide the platforms, the systems, and the support—so you can focus on what you do best: building and optimizing PPC campaigns that fuel our growth. This role is all about
direct response marketing , creating campaigns that don’t just generate traffic, but deliver measurable results in the form of high-quality seller and buyer leads. You’ll analyze data, spot trends, and move quickly to make optimizations that improve conversions. You’ll partner with our sales and marketing teams to align campaigns with business goals, ensuring that every dollar we spend is working hard. And because we’re fully remote, you’ll enjoy the freedom and flexibility to make an impact from wherever you are, while still collaborating closely with a team that values accountability and results. What You’ll Do
Develop, launch, and manage high-performing PPC campaigns across Google Ads, Bing, and social platforms. Conduct keyword research, market analysis, and competitive reviews to uncover growth opportunities. Monitor campaigns daily and optimize in real-time to improve ROI and conversion rates. Partner with creative teams to craft compelling ad copy and visuals that resonate with target audiences. Deliver clear, actionable reports on campaign performance and insights for decision-making. Stay ahead of industry trends, platform changes, and best practices to keep Osborne competitive. Collaborate with sales and leasing teams to ensure lead quality, follow-up, and ROI alignment. What We’re Looking For
Demonstrated success running PPC campaigns with a direct response focus - with documented results. Strong knowledge of Google Ads, Bing Ads, and paid social platforms. Skilled in analytics tools (Google Analytics, Tag Manager, etc.) with a passion for data-driven decision making. Strong organizational and time management skills with the ability to manage multiple campaigns and budgets. Self-motivated, resilient, and relentless in pursuit of campaign success. Bachelor’s degree in Marketing, Business, Communications, or a related field. Google Ads certification or equivalent. Familiarity with CRM and automation tools to integrate PPC with lead management. Compensation
Compensation will be dependent on location and experience. For CA, CO, and WA, applicants please email us directly to request this information. Benefits
Comprehensive medical, dental, and vision coverage, plus supplemental STD, LTD, FSA & more. 401(k) plan with company match. Monthly remote office stipend + reimbursement for tech plans. Flexible PTO + your birthday off. Milestone awards for years of service. Fully remote work environment. Work Environment
Our business operates within Pacific Time Zone hours in a fully remote setting. Candidates must be available within core business hours (8am–5pm PT). Team members are expected to have access to a reliable laptop, a dedicated workspace, and stable high-speed internet to ensure success in a remote environment. NOTE: Only applicants who complete our Predictive Index assessment will be considered and contacted. Incomplete applications will not receive status updates. #LI-Remote
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Are you a data-driven marketer who knows how to turn clicks into conversions? Do you thrive in a fast-paced, performance-driven environment where results matter and high performers are rewarded? If driving leads and maximizing ROI is your superpower, we want you. At Osborne Homes, we provide the platforms, the systems, and the support—so you can focus on what you do best: building and optimizing PPC campaigns that fuel our growth. This role is all about
direct response marketing , creating campaigns that don’t just generate traffic, but deliver measurable results in the form of high-quality seller and buyer leads. You’ll analyze data, spot trends, and move quickly to make optimizations that improve conversions. You’ll partner with our sales and marketing teams to align campaigns with business goals, ensuring that every dollar we spend is working hard. And because we’re fully remote, you’ll enjoy the freedom and flexibility to make an impact from wherever you are, while still collaborating closely with a team that values accountability and results. What You’ll Do
Develop, launch, and manage high-performing PPC campaigns across Google Ads, Bing, and social platforms. Conduct keyword research, market analysis, and competitive reviews to uncover growth opportunities. Monitor campaigns daily and optimize in real-time to improve ROI and conversion rates. Partner with creative teams to craft compelling ad copy and visuals that resonate with target audiences. Deliver clear, actionable reports on campaign performance and insights for decision-making. Stay ahead of industry trends, platform changes, and best practices to keep Osborne competitive. Collaborate with sales and leasing teams to ensure lead quality, follow-up, and ROI alignment. What We’re Looking For
Demonstrated success running PPC campaigns with a direct response focus - with documented results. Strong knowledge of Google Ads, Bing Ads, and paid social platforms. Skilled in analytics tools (Google Analytics, Tag Manager, etc.) with a passion for data-driven decision making. Strong organizational and time management skills with the ability to manage multiple campaigns and budgets. Self-motivated, resilient, and relentless in pursuit of campaign success. Bachelor’s degree in Marketing, Business, Communications, or a related field. Google Ads certification or equivalent. Familiarity with CRM and automation tools to integrate PPC with lead management. Compensation
Compensation will be dependent on location and experience. For CA, CO, and WA, applicants please email us directly to request this information. Benefits
Comprehensive medical, dental, and vision coverage, plus supplemental STD, LTD, FSA & more. 401(k) plan with company match. Monthly remote office stipend + reimbursement for tech plans. Flexible PTO + your birthday off. Milestone awards for years of service. Fully remote work environment. Work Environment
Our business operates within Pacific Time Zone hours in a fully remote setting. Candidates must be available within core business hours (8am–5pm PT). Team members are expected to have access to a reliable laptop, a dedicated workspace, and stable high-speed internet to ensure success in a remote environment. NOTE: Only applicants who complete our Predictive Index assessment will be considered and contacted. Incomplete applications will not receive status updates. #LI-Remote
#J-18808-Ljbffr