Tatari
Senior Product Manager, Media Buying & Inventory Platform
Tatari, New York, New York, us, 10261
Senior Product Manager, Media Buying & Inventory Platform
Tatari is on a mission to revolutionize TV advertising. We work with disruptor brands to grow their business through linear and streaming TV, combining a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, digital‑like experience. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring television advertising. We have a long-term goal to make marketing on TV available to businesses of any size. We are looking for a Senior Product Manager to take the lead in shaping Tatari’s automated direct IO infrastructure. This role is critical to ensuring that media buyer workflows are faithfully translated into automation, while also guaranteeing that our proprietary inventory and audience data layer (“the Catalog”) is structured, accurate, and leveraged effectively. You will operate at the intersection of campaign management, inventory and targeting data, and platform automation, balancing technical platform ownership with a deep focus on the needs of media buyers to ensure campaigns can be set up, executed, and optimized seamlessly. Responsibilities
Understand and advocate for media buyers: develop a deep understanding of how media buyers structure campaigns, target their audience(s), and measure outcomes. Champion buyer requirements in all product decisions so campaigns are accurately and efficiently represented within automated direct IO execution. Translate buyer workflows into platform features that improve usability, accuracy, and efficiency. Inventory and Audience Targeting Data: ensure the inventory and targeting data stored in the Catalog is structured for both operational execution and analytical purposes. Guarantee Catalog data is consistently reflected across downstream systems, including campaign management, reporting, and optimization tools. Partner with data science teams to maximize how Catalog data feeds predictive modeling and AI‑driven recommendations. Bridge business and technical teams: translate complex media buyer needs into clear product requirements, specifications, and acceptance criteria. Collaborate with engineering, data science, and design to ensure requirements are implemented accurately and at scale. Act as a key connector between the commercial side of the business and the technical infrastructure teams. Operational Enablement: support internal teams by ensuring Catalog updates are timely, accurate, and aligned with evolving business workflows. Identify gaps in processes or tools and drive solutions that improve efficiency. Tooling & Documentation: promote the adoption of Catalog tools that enhance data discovery, lineage, and documentation, making data more accessible to both technical and business users. Ensure Data Quality: champion data quality initiatives to guarantee Catalog data and business logic are accurate and reliable; build guardrails and validation processes into Catalog workflows. Qualifications
5+ years of relevant product management experience in direct, programmatic or digital advertising. Strong understanding of media buying workflows (campaign setup, targeting, pacing, optimization) and how buyers interact with DSPs. Strong written and verbal communicator with excellent people skills to interact with various teams, clients, and vendors; ability to present a roadmap to senior leadership clearly and compellingly. Customer-needs oriented, with strong user story and solution creation, focused on solving customer problems. Passionate about tools, automation, and AI‑driven innovation, while staying pragmatic and execution‑focused. Experience partnering with Engineering and Design to address complex problems through user research and product design. Ability to influence without authority and gain organizational buy‑in for product roadmaps. Bonus: understanding of advertising operations; experience with data platforms, taxonomies, or inventory/targeting models (CTV/streaming preferred); experience building products from scratch; experience modernizing legacy systems. Benefits
Competitive salary ($160,000‑$200,000 Annually) Equity compensation Health insurance coverage for you and your dependents Unlimited PTO and sick days Snacks, drinks, and catered lunches at the office Team building events $1,000 annual continued education benefit $500 WFH reimbursement Monthly lifestyle spending reimbursements FSA and commuter benefits Monthly Company Wellness Day Off Hybrid RTO of 2 days per week. THIS IS AN IN‑OFFICE POSITION At Tatari, we believe in cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
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Tatari is on a mission to revolutionize TV advertising. We work with disruptor brands to grow their business through linear and streaming TV, combining a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, digital‑like experience. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring television advertising. We have a long-term goal to make marketing on TV available to businesses of any size. We are looking for a Senior Product Manager to take the lead in shaping Tatari’s automated direct IO infrastructure. This role is critical to ensuring that media buyer workflows are faithfully translated into automation, while also guaranteeing that our proprietary inventory and audience data layer (“the Catalog”) is structured, accurate, and leveraged effectively. You will operate at the intersection of campaign management, inventory and targeting data, and platform automation, balancing technical platform ownership with a deep focus on the needs of media buyers to ensure campaigns can be set up, executed, and optimized seamlessly. Responsibilities
Understand and advocate for media buyers: develop a deep understanding of how media buyers structure campaigns, target their audience(s), and measure outcomes. Champion buyer requirements in all product decisions so campaigns are accurately and efficiently represented within automated direct IO execution. Translate buyer workflows into platform features that improve usability, accuracy, and efficiency. Inventory and Audience Targeting Data: ensure the inventory and targeting data stored in the Catalog is structured for both operational execution and analytical purposes. Guarantee Catalog data is consistently reflected across downstream systems, including campaign management, reporting, and optimization tools. Partner with data science teams to maximize how Catalog data feeds predictive modeling and AI‑driven recommendations. Bridge business and technical teams: translate complex media buyer needs into clear product requirements, specifications, and acceptance criteria. Collaborate with engineering, data science, and design to ensure requirements are implemented accurately and at scale. Act as a key connector between the commercial side of the business and the technical infrastructure teams. Operational Enablement: support internal teams by ensuring Catalog updates are timely, accurate, and aligned with evolving business workflows. Identify gaps in processes or tools and drive solutions that improve efficiency. Tooling & Documentation: promote the adoption of Catalog tools that enhance data discovery, lineage, and documentation, making data more accessible to both technical and business users. Ensure Data Quality: champion data quality initiatives to guarantee Catalog data and business logic are accurate and reliable; build guardrails and validation processes into Catalog workflows. Qualifications
5+ years of relevant product management experience in direct, programmatic or digital advertising. Strong understanding of media buying workflows (campaign setup, targeting, pacing, optimization) and how buyers interact with DSPs. Strong written and verbal communicator with excellent people skills to interact with various teams, clients, and vendors; ability to present a roadmap to senior leadership clearly and compellingly. Customer-needs oriented, with strong user story and solution creation, focused on solving customer problems. Passionate about tools, automation, and AI‑driven innovation, while staying pragmatic and execution‑focused. Experience partnering with Engineering and Design to address complex problems through user research and product design. Ability to influence without authority and gain organizational buy‑in for product roadmaps. Bonus: understanding of advertising operations; experience with data platforms, taxonomies, or inventory/targeting models (CTV/streaming preferred); experience building products from scratch; experience modernizing legacy systems. Benefits
Competitive salary ($160,000‑$200,000 Annually) Equity compensation Health insurance coverage for you and your dependents Unlimited PTO and sick days Snacks, drinks, and catered lunches at the office Team building events $1,000 annual continued education benefit $500 WFH reimbursement Monthly lifestyle spending reimbursements FSA and commuter benefits Monthly Company Wellness Day Off Hybrid RTO of 2 days per week. THIS IS AN IN‑OFFICE POSITION At Tatari, we believe in cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
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