Ganek
Overview
As the Marketing and Events Manager at Ganek, you will lead marketing strategy, execute campaigns, manage events, and nurture client relationships. The role spans marketing strategy and communications, event coordination and execution, networking, and client liaison. We are seeking a dynamic individual with a proven track record in marketing, exceptional project management skills, and a passion for creating meaningful connections with clients and partners. Travel and Location
Travel between offices and to events is required. Candidate must maintain office hours in one of the following locations: Midtown, Poncey Highlands, Lawrenceville or Perimeter. Responsibilities
Marketing Strategy & Communications (50%) Plan and execute a variety of events, including Continuing Education (CE) classes, lunch-and-learns, and networking happy hours across multiple locations. Manage the firm’s sponsorships, industry memberships, and event participation to increase visibility and strengthen relationships in the legal and real estate sectors. Collaborate with graphic designers to develop marketing materials, maintain updated website content, and ensure social media reflects current branding. Support the optimization of the firm’s CRM platform for enhanced business development tracking. Create and manage engaging content across all social media channels to increase brand awareness and engagement. Maintain the firm's website, Google Business profiles, and overall online presence to ensure consistent digital representation. Understand the client base for each location and customize accordingly. Conduct audits to ensure website and print materials are up to date. Manage vendor relationships with photographers, caterers, printers, etc. Event Coordination & Execution (25%) Proactively seek networking and promotional events to attend, representing Ganek professionally and seeking new leads and referral partners. Develop and project manage events to showcase Ganek's services and foster lasting relationships with referral partners and new clients. Manage event budgets and work with suppliers to maintain brand integrity. Handle event registrations and ensure strong attendance. Report on networking activities and event success. Networking & Client Liaison (25%) Provide exceptional service to clients, maintaining effective communication and rapport via various channels. Attend to client requests promptly and effectively, providing regular feedback to management on client needs and issues. Represent Ganek at industry functions and staff meetings as required. Requirements
Qualifications
1-3 years of proven experience in a similar role, demonstrating confidence and relevant experience in senior-level management interactions. Bachelor’s Degree in Marketing, Public Relations, or Communications. CRM experience is a plus Proficiency in Microsoft 365 is required Strong problem-solving skills, work ethic, and a positive attitude. Excellent grammar and proofreading skills. Ability to represent the company at trade shows and networking events alongside the marketing team. Outgoing personality with a willingness to learn and grow professionally. Must possess familiarity with the real estate market Core Competencies
Marketing Strategy Market Analysis: Ability to conduct market research and analyze trends to identify target audiences and opportunities. Campaign Management: Planning, executing, and evaluating marketing campaigns across various channels (online, offline, social media, etc.). Event Management Event Planning: Ability to plan and coordinate events from conception to execution, including logistics, budgeting, and vendor management. Venue Selection: Identifying suitable venues for events and negotiating contracts. On-Site Management: Overseeing all aspects of events to ensure smooth execution. Project Management Timeline Management: Creating and managing project timelines to ensure deadlines are met. Resource Allocation: Efficiently allocating resources (budget, staff, materials) to achieve project goals. Risk Management Identifying potential risks and developing mitigation strategies. Creative Skills Content Creation: Developing compelling content for marketing materials, including copywriting, graphic design, and multimedia content. Branding: Maintaining brand consistency across all marketing materials and events. Digital Marketing Social Media Management: Proficiency in managing social media platforms and developing engaging content. Email Marketing: Creating and managing email marketing campaigns. SEO and SEM: Understanding of search engine optimization (SEO) and search engine marketing (SEM) principles. Analytics and Reporting Data Analysis: Analyzing marketing and event performance metrics to evaluate effectiveness. Reporting: Generating reports and providing insights to stakeholders. Communication Skills Verbal Communication: Effective communication with team members, clients, vendors, and other stakeholders. Written Communication: Writing clear and persuasive marketing materials, emails, and reports. Leadership and Team Management Team Leadership: Leading and motivating a team of marketing professionals and event staff. Delegation: Delegating tasks and responsibilities effectively. Budgeting and Financial Management Budget Planning: Developing and managing budgets for marketing campaigns and events. Cost Control: Monitoring expenses and finding cost-effective solutions. Customer Relationship Management (CRM) Client Relationship Building: Building and maintaining strong relationships with clients and partners. Customer Service: Ensuring a positive experience for clients and attendees. Adaptability and Creativity Adaptability: Being flexible and able to adapt to changing circumstances and priorities. Creativity: Generating innovative ideas for marketing campaigns and event concepts. Networking Industry Networking: Building relationships with industry professionals, vendors, and potential partners. Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Industries Law Practice
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As the Marketing and Events Manager at Ganek, you will lead marketing strategy, execute campaigns, manage events, and nurture client relationships. The role spans marketing strategy and communications, event coordination and execution, networking, and client liaison. We are seeking a dynamic individual with a proven track record in marketing, exceptional project management skills, and a passion for creating meaningful connections with clients and partners. Travel and Location
Travel between offices and to events is required. Candidate must maintain office hours in one of the following locations: Midtown, Poncey Highlands, Lawrenceville or Perimeter. Responsibilities
Marketing Strategy & Communications (50%) Plan and execute a variety of events, including Continuing Education (CE) classes, lunch-and-learns, and networking happy hours across multiple locations. Manage the firm’s sponsorships, industry memberships, and event participation to increase visibility and strengthen relationships in the legal and real estate sectors. Collaborate with graphic designers to develop marketing materials, maintain updated website content, and ensure social media reflects current branding. Support the optimization of the firm’s CRM platform for enhanced business development tracking. Create and manage engaging content across all social media channels to increase brand awareness and engagement. Maintain the firm's website, Google Business profiles, and overall online presence to ensure consistent digital representation. Understand the client base for each location and customize accordingly. Conduct audits to ensure website and print materials are up to date. Manage vendor relationships with photographers, caterers, printers, etc. Event Coordination & Execution (25%) Proactively seek networking and promotional events to attend, representing Ganek professionally and seeking new leads and referral partners. Develop and project manage events to showcase Ganek's services and foster lasting relationships with referral partners and new clients. Manage event budgets and work with suppliers to maintain brand integrity. Handle event registrations and ensure strong attendance. Report on networking activities and event success. Networking & Client Liaison (25%) Provide exceptional service to clients, maintaining effective communication and rapport via various channels. Attend to client requests promptly and effectively, providing regular feedback to management on client needs and issues. Represent Ganek at industry functions and staff meetings as required. Requirements
Qualifications
1-3 years of proven experience in a similar role, demonstrating confidence and relevant experience in senior-level management interactions. Bachelor’s Degree in Marketing, Public Relations, or Communications. CRM experience is a plus Proficiency in Microsoft 365 is required Strong problem-solving skills, work ethic, and a positive attitude. Excellent grammar and proofreading skills. Ability to represent the company at trade shows and networking events alongside the marketing team. Outgoing personality with a willingness to learn and grow professionally. Must possess familiarity with the real estate market Core Competencies
Marketing Strategy Market Analysis: Ability to conduct market research and analyze trends to identify target audiences and opportunities. Campaign Management: Planning, executing, and evaluating marketing campaigns across various channels (online, offline, social media, etc.). Event Management Event Planning: Ability to plan and coordinate events from conception to execution, including logistics, budgeting, and vendor management. Venue Selection: Identifying suitable venues for events and negotiating contracts. On-Site Management: Overseeing all aspects of events to ensure smooth execution. Project Management Timeline Management: Creating and managing project timelines to ensure deadlines are met. Resource Allocation: Efficiently allocating resources (budget, staff, materials) to achieve project goals. Risk Management Identifying potential risks and developing mitigation strategies. Creative Skills Content Creation: Developing compelling content for marketing materials, including copywriting, graphic design, and multimedia content. Branding: Maintaining brand consistency across all marketing materials and events. Digital Marketing Social Media Management: Proficiency in managing social media platforms and developing engaging content. Email Marketing: Creating and managing email marketing campaigns. SEO and SEM: Understanding of search engine optimization (SEO) and search engine marketing (SEM) principles. Analytics and Reporting Data Analysis: Analyzing marketing and event performance metrics to evaluate effectiveness. Reporting: Generating reports and providing insights to stakeholders. Communication Skills Verbal Communication: Effective communication with team members, clients, vendors, and other stakeholders. Written Communication: Writing clear and persuasive marketing materials, emails, and reports. Leadership and Team Management Team Leadership: Leading and motivating a team of marketing professionals and event staff. Delegation: Delegating tasks and responsibilities effectively. Budgeting and Financial Management Budget Planning: Developing and managing budgets for marketing campaigns and events. Cost Control: Monitoring expenses and finding cost-effective solutions. Customer Relationship Management (CRM) Client Relationship Building: Building and maintaining strong relationships with clients and partners. Customer Service: Ensuring a positive experience for clients and attendees. Adaptability and Creativity Adaptability: Being flexible and able to adapt to changing circumstances and priorities. Creativity: Generating innovative ideas for marketing campaigns and event concepts. Networking Industry Networking: Building relationships with industry professionals, vendors, and potential partners. Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Industries Law Practice
#J-18808-Ljbffr