Abe
Overview
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LinkedIn Strategist (Remote US)
role at
Abe . Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position has the opportunity to be on the ground floor of a fast-growing specialty agency. The LinkedIn Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Maintain personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Competitive and curious; a true problem solver A drive to stay on the cutting edge of the industry, always looking for growth opportunities Ability to organize, prioritize and manage multiple projects simultaneously Quality-obsessed and committed to advertising without losing integrity Willingness to travel to visit clients approximately once per year or as needed What Success Looks Like
Live Abe core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs such as client growth, client satisfaction scores, and renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make sound strategic decisions for accounts Benefits
We offer a set living wage; annual base salary range for this position in the United States is $70,000-$80,000 USD. Actual salary may vary based on compensation practices, skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage Employer-paid core plan for you with partial contribution for dependents Benefits to Support the Whole Person: Mental health: Access to certified therapists through Spring Health, Headspace Physical health: Physical therapy through Omada, fertility support, virtual workouts, One Medical membership Time Off: Unlimited PTO (2-week minimum), Paid company holidays, Your Birthday Off, End of Year Recharge, Paid parental leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Work Environment
As a remote-first company, you can work from anywhere in the US, with optional state-of-the-art offices in Irvine, California. We will accommodate global opportunities where we have established businesses, subject to work authorization and residency requirements. This role has the opportunity to operate 100% virtually from your home office. Collaboration is primarily via Zoom and Slack, and you may need to operate a laptop and use standard office productivity tools. Reasonable accommodations may be made for qualified individuals with disabilities. If you require reasonable accommodations in completing this application or participating in the selection process, please direct inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Join to apply for the
LinkedIn Strategist (Remote US)
role at
Abe . Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position has the opportunity to be on the ground floor of a fast-growing specialty agency. The LinkedIn Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Maintain personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Competitive and curious; a true problem solver A drive to stay on the cutting edge of the industry, always looking for growth opportunities Ability to organize, prioritize and manage multiple projects simultaneously Quality-obsessed and committed to advertising without losing integrity Willingness to travel to visit clients approximately once per year or as needed What Success Looks Like
Live Abe core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs such as client growth, client satisfaction scores, and renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make sound strategic decisions for accounts Benefits
We offer a set living wage; annual base salary range for this position in the United States is $70,000-$80,000 USD. Actual salary may vary based on compensation practices, skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage Employer-paid core plan for you with partial contribution for dependents Benefits to Support the Whole Person: Mental health: Access to certified therapists through Spring Health, Headspace Physical health: Physical therapy through Omada, fertility support, virtual workouts, One Medical membership Time Off: Unlimited PTO (2-week minimum), Paid company holidays, Your Birthday Off, End of Year Recharge, Paid parental leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Work Environment
As a remote-first company, you can work from anywhere in the US, with optional state-of-the-art offices in Irvine, California. We will accommodate global opportunities where we have established businesses, subject to work authorization and residency requirements. This role has the opportunity to operate 100% virtually from your home office. Collaboration is primarily via Zoom and Slack, and you may need to operate a laptop and use standard office productivity tools. Reasonable accommodations may be made for qualified individuals with disabilities. If you require reasonable accommodations in completing this application or participating in the selection process, please direct inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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