Abe
Overview
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We have experienced significant growth and maintain a culture where the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. This role reports to the Associate Director and is a crucial part of the social media team. It offers the opportunity to be on the ground floor of a fast-growing specialty agency.
Job Title LinkedIn Strategist (Internal Title: Account Strategist, LinkedIn Advertising). You will work directly with our mid-market and enterprise clients, communicate results, create custom strategies, and execute Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to align tasks, monitor quality, and implement improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Maintain personal productivity and utilization
Collaborate with the Associate Director to achieve internal and client goals
Understand the value of programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional networks
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer (Qualifications)
2+ years of experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more
Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to inform decisions
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.; proven success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Problem-solver mindset with curiosity and competitiveness
Willingness to stay on the cutting edge of the industry and share growth opportunities
Ability to organize, prioritize and manage multiple projects concurrently
Commitment to quality and ethical advertising
Ability to travel to visit clients approximately once per year per client or as needed
What Success Looks Like
Align with Abe core values in all interactions
Effectively manage approximately five mid-tier and enterprise accounts
Meet/exceed department KPIs, including client growth and goal attainment; KPIs include North Star Metrics and Client Satisfaction scores
Build client trust and relationships that foster renewals
Cross-sell services aligned with client goals
Clearly communicate results with client contacts and executives
Demonstrate sound decision making for strategic account direction
Benefits
Base salary range for this position in the United States is $70,000–$80,000 USD with potential for bonus eligibility; actual salary varies based on compensation practices, skills, and experience
Medical, dental, vision, disability, and life insurance coverage for you and your family; 100% employer-paid plan for you and 50% employer contribution for dependents
Benefits to Support the Whole Person:
Mental health: Access to certified therapists through Spring Health;Headspace membership
Physical health: Omada physical therapy; fertility support; fitness resources; One Medical membership for primary and virtual care
Time Off: Unlimited PTO (minimum 2 weeks), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
Financial: Traditional and Roth 401(k) with 3% company match
Bonus: Annual bonus based on tenure
Work Environment Requirements As a remote-first company, you can work from anywhere in the US, with optional state offices. Some roles may offer global opportunities where we have established operations (Canada, UK, Australia); for global locations, you must have work authorization and reside in that country. This role may operate 100% virtually from a home office, collaborating via Zoom and Slack. You will need a laptop, reliable internet, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities to perform essential job functions.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
How to Apply If you require reasonable accommodations in completing this application or interviewing, please direct inquiries to careers@directiveconsulting.com.
EEO and Inclusion All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Job Title LinkedIn Strategist (Internal Title: Account Strategist, LinkedIn Advertising). You will work directly with our mid-market and enterprise clients, communicate results, create custom strategies, and execute Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to align tasks, monitor quality, and implement improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Maintain personal productivity and utilization
Collaborate with the Associate Director to achieve internal and client goals
Understand the value of programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional networks
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer (Qualifications)
2+ years of experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more
Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to inform decisions
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.; proven success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Problem-solver mindset with curiosity and competitiveness
Willingness to stay on the cutting edge of the industry and share growth opportunities
Ability to organize, prioritize and manage multiple projects concurrently
Commitment to quality and ethical advertising
Ability to travel to visit clients approximately once per year per client or as needed
What Success Looks Like
Align with Abe core values in all interactions
Effectively manage approximately five mid-tier and enterprise accounts
Meet/exceed department KPIs, including client growth and goal attainment; KPIs include North Star Metrics and Client Satisfaction scores
Build client trust and relationships that foster renewals
Cross-sell services aligned with client goals
Clearly communicate results with client contacts and executives
Demonstrate sound decision making for strategic account direction
Benefits
Base salary range for this position in the United States is $70,000–$80,000 USD with potential for bonus eligibility; actual salary varies based on compensation practices, skills, and experience
Medical, dental, vision, disability, and life insurance coverage for you and your family; 100% employer-paid plan for you and 50% employer contribution for dependents
Benefits to Support the Whole Person:
Mental health: Access to certified therapists through Spring Health;Headspace membership
Physical health: Omada physical therapy; fertility support; fitness resources; One Medical membership for primary and virtual care
Time Off: Unlimited PTO (minimum 2 weeks), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
Financial: Traditional and Roth 401(k) with 3% company match
Bonus: Annual bonus based on tenure
Work Environment Requirements As a remote-first company, you can work from anywhere in the US, with optional state offices. Some roles may offer global opportunities where we have established operations (Canada, UK, Australia); for global locations, you must have work authorization and reside in that country. This role may operate 100% virtually from a home office, collaborating via Zoom and Slack. You will need a laptop, reliable internet, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities to perform essential job functions.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
How to Apply If you require reasonable accommodations in completing this application or interviewing, please direct inquiries to careers@directiveconsulting.com.
EEO and Inclusion All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr