The Orchard
Manager, Digital Paid Media & Growth Strategy - The Orchard
The Orchard, Miami, Florida, us, 33222
Overview
Manager, Digital Paid Media & Growth Strategy - The Orchard The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. The Orchard partners with clients to provide full scale solutions across a variety of verticals and empowers creators to grow and evolve in the dynamic, global industry. What You'll Do
Plan, build, and optimize effective paid media and influencer campaigns for The Orchard’s Latin labels and artists across digital, traditional, and non-traditional platforms to meet client goals. Lead day-to-day communications with Relationship Managers and labels from our Latin roster while building long-lasting client relationships with vendors and partners. Troubleshoot, optimize, and solve problems in campaigns across multiple platforms with extreme attention to detail. Build thorough analysis, create client-facing reports and campaign insights using relevant advertising/marketing metrics and The Orchard’s proprietary metrics, collaborating with global team members for alignment and shared learning. Analyze high-level data from campaign performance to identify benchmarks, trends, and best practices for future and ongoing campaigns. Participate in internal brainstorm sessions, strategy meetings, and client-facing meetings to develop fresh innovative strategies that drive growth and elevate artist campaigns. Identify opportunities to experiment and innovate creatively within different platforms, test alpha and beta products, and provide feedback to product teams to improve advertising services for music clients. Assist with the monthly accounting process. Who You Are
3+ years with proven experience in digital advertising or paid media, music marketing, ad operations, or similar fields. Fluent in Spanish with deep knowledge of Latin music and today’s digital landscape. Familiarity with advertising platforms such as Google Ads, Meta Business Manager, TikTok Ads Manager, and other relevant platforms. Strong understanding of paid media mechanics, ad platform best practices, social media algorithms, engagement tactics, and content-driven strategies within paid media campaigns. Ability to leverage internal and publicly-accessible data tools (e.g., Chartmetric) to identify key audience locations, behaviors, and interests. Working knowledge of media analytics software (Datorama or similar) to analyze data and develop actionable recommendations. Organizational and multitasking abilities to manage a high volume of campaigns with exceptional attention to detail. Experience negotiating with OOH vendors and media partners. Excellent communication and client management skills, able to work under pressure with high-priority projects. What We Give You
You join an inclusive, collaborative and global community where you can channel your passion every day. A modern office environment designed to foster productivity, creativity, and teamwork. Opportunities to connect with our resources, including CEPA, a group developing innovative solutions to advance fair and inclusive spaces. Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching. Voluntary benefits like identity theft protection, mental health resources, fertility coverage, fully paid leave for childbirth or bonding, caregiver leave, and support for families with developmental disabilities and neurodiversity. Investment in your professional growth and development. The space to accelerate progress and create what happens next. Time off for a winter recess. The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
#J-18808-Ljbffr
Manager, Digital Paid Media & Growth Strategy - The Orchard The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. The Orchard partners with clients to provide full scale solutions across a variety of verticals and empowers creators to grow and evolve in the dynamic, global industry. What You'll Do
Plan, build, and optimize effective paid media and influencer campaigns for The Orchard’s Latin labels and artists across digital, traditional, and non-traditional platforms to meet client goals. Lead day-to-day communications with Relationship Managers and labels from our Latin roster while building long-lasting client relationships with vendors and partners. Troubleshoot, optimize, and solve problems in campaigns across multiple platforms with extreme attention to detail. Build thorough analysis, create client-facing reports and campaign insights using relevant advertising/marketing metrics and The Orchard’s proprietary metrics, collaborating with global team members for alignment and shared learning. Analyze high-level data from campaign performance to identify benchmarks, trends, and best practices for future and ongoing campaigns. Participate in internal brainstorm sessions, strategy meetings, and client-facing meetings to develop fresh innovative strategies that drive growth and elevate artist campaigns. Identify opportunities to experiment and innovate creatively within different platforms, test alpha and beta products, and provide feedback to product teams to improve advertising services for music clients. Assist with the monthly accounting process. Who You Are
3+ years with proven experience in digital advertising or paid media, music marketing, ad operations, or similar fields. Fluent in Spanish with deep knowledge of Latin music and today’s digital landscape. Familiarity with advertising platforms such as Google Ads, Meta Business Manager, TikTok Ads Manager, and other relevant platforms. Strong understanding of paid media mechanics, ad platform best practices, social media algorithms, engagement tactics, and content-driven strategies within paid media campaigns. Ability to leverage internal and publicly-accessible data tools (e.g., Chartmetric) to identify key audience locations, behaviors, and interests. Working knowledge of media analytics software (Datorama or similar) to analyze data and develop actionable recommendations. Organizational and multitasking abilities to manage a high volume of campaigns with exceptional attention to detail. Experience negotiating with OOH vendors and media partners. Excellent communication and client management skills, able to work under pressure with high-priority projects. What We Give You
You join an inclusive, collaborative and global community where you can channel your passion every day. A modern office environment designed to foster productivity, creativity, and teamwork. Opportunities to connect with our resources, including CEPA, a group developing innovative solutions to advance fair and inclusive spaces. Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching. Voluntary benefits like identity theft protection, mental health resources, fertility coverage, fully paid leave for childbirth or bonding, caregiver leave, and support for families with developmental disabilities and neurodiversity. Investment in your professional growth and development. The space to accelerate progress and create what happens next. Time off for a winter recess. The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
#J-18808-Ljbffr