OXYENERGY
Overview
OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products for the next generation of consumers. Responsibilities
1. Market Insights & Opportunity Mapping Leverage U.S. market and category data (Amazon, TikTok, retail, etc.) to identify whitespace and high-potential supplement categories Conduct audience segmentation, consumer interviews, and insight synthesis to define MVP (Minimum Viable Product) and prioritize opportunities Translate macro trends into actionable product/brand strategies Lead product definition including formula, packaging, naming, and compliant labeling, in collaboration with R&D and supply chain Own product story: define core positioning, functional claims, visual identity, and educational narratives Collaborate with legal, regulatory, and QA to ensure product meets U.S. market compliance standards 3. Launch Strategy & Commercial Planning Build go-to-market plans including pricing strategy, DTC vs. Amazon positioning, creator/influencer activation, and retail roadmap Design content-led conversion journeys across social media, landing pages, and third-party platforms Define launch timelines, success metrics, and coordinate marketing, sales, and creator teams to ensure on-time execution 4. Growth Performance Ownership Own GMV, gross margin, ROI, and CAC metrics for new product launches Monitor post-launch performance across platforms (TikTok Shop, Amazon, iHerb, DTC, etc.), identify bottlenecks, and optimize strategy Build scalable GTM playbooks that enable repeatable success across product lines Qualifications & Requirements
Must-Have 3+ years of experience in brand, growth, or product marketing roles at consumer brands (CPG, wellness, or beauty preferred) Proven track record of launching new products in the U.S. market across multiple channels (Amazon, DTC, retail, or TikTok) Strong grasp of U.S. consumer behavior, especially in wellness, supplements, or lifestyle categories Data-literate: able to work with GMV, CVR, CAC, repurchase rate, search rank, etc. to drive product and marketing optimization Excellent cross-functional leadership: able to work across product, supply chain, creators, and performance marketing Nice-to-Have Experience working in a fast-growing U.S. DTC startup (e.g., Ritual, Goli, O Positiv, Olly) Knowledge of Amazon analytics tools, influencer seeding strategies, and U.S. compliance labeling Ability to build brand from scratch and create full-funnel education systems for novel supplements Ideal Candidate Profile You are a consumer-obsessed builder who thrives on identifying unmet needs and translating them into high-velocity launches You’ve worked in environments where brand positioning, content, and channel execution move in lockstep You are comfortable with ambiguity, enjoy wearing multiple hats, and want to shape the trajectory of a fast-growing brand in the U.S. market
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OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products for the next generation of consumers. Responsibilities
1. Market Insights & Opportunity Mapping Leverage U.S. market and category data (Amazon, TikTok, retail, etc.) to identify whitespace and high-potential supplement categories Conduct audience segmentation, consumer interviews, and insight synthesis to define MVP (Minimum Viable Product) and prioritize opportunities Translate macro trends into actionable product/brand strategies Lead product definition including formula, packaging, naming, and compliant labeling, in collaboration with R&D and supply chain Own product story: define core positioning, functional claims, visual identity, and educational narratives Collaborate with legal, regulatory, and QA to ensure product meets U.S. market compliance standards 3. Launch Strategy & Commercial Planning Build go-to-market plans including pricing strategy, DTC vs. Amazon positioning, creator/influencer activation, and retail roadmap Design content-led conversion journeys across social media, landing pages, and third-party platforms Define launch timelines, success metrics, and coordinate marketing, sales, and creator teams to ensure on-time execution 4. Growth Performance Ownership Own GMV, gross margin, ROI, and CAC metrics for new product launches Monitor post-launch performance across platforms (TikTok Shop, Amazon, iHerb, DTC, etc.), identify bottlenecks, and optimize strategy Build scalable GTM playbooks that enable repeatable success across product lines Qualifications & Requirements
Must-Have 3+ years of experience in brand, growth, or product marketing roles at consumer brands (CPG, wellness, or beauty preferred) Proven track record of launching new products in the U.S. market across multiple channels (Amazon, DTC, retail, or TikTok) Strong grasp of U.S. consumer behavior, especially in wellness, supplements, or lifestyle categories Data-literate: able to work with GMV, CVR, CAC, repurchase rate, search rank, etc. to drive product and marketing optimization Excellent cross-functional leadership: able to work across product, supply chain, creators, and performance marketing Nice-to-Have Experience working in a fast-growing U.S. DTC startup (e.g., Ritual, Goli, O Positiv, Olly) Knowledge of Amazon analytics tools, influencer seeding strategies, and U.S. compliance labeling Ability to build brand from scratch and create full-funnel education systems for novel supplements Ideal Candidate Profile You are a consumer-obsessed builder who thrives on identifying unmet needs and translating them into high-velocity launches You’ve worked in environments where brand positioning, content, and channel execution move in lockstep You are comfortable with ambiguity, enjoy wearing multiple hats, and want to shape the trajectory of a fast-growing brand in the U.S. market
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