Brady Corporation
Marketing Automation Specialist
Brady Corporation, Salt Lake City, Utah, United States, 84193
What We Need
The Marketing Automation Specialist will be responsible for developing the email and marketing automation strategy to drive demand for multiple brands within our business. You will be the subject matter expert on marketing automation to define the role it plays within our digital customer experience. You will also manage the day-to-day implementation to support the company’s business and growth objectives. The Marketing Automation Specialist will define, build, and manage a marketing automation program for inbound and outbound demand generation that connects with our various targets and cultivates relationships with the database for the purpose of conversion and generating revenue.
What You'll Be Doing
Develop and execute an email strategy, including goals and success metrics, to support business objectives and drive engagement. Manage the end-to-end segmentation and automation of email campaigns, from initiating new emails to building, testing, deploying, and reporting for all email streams, including marketing campaigns, lifecycle campaigns, re-engagement, and transactional emails. Collaborate with brand managers to define communication goals, audience segmentation and content. Prepare monthly analytics reports to measure performance and continuously evolve our digital marketing programs based on findings and new opportunities. Coordinate Salesforce campaigns, lead flow and imports, reports, and dashboards. Coordinate updates to transaction email templates and work with the corporate IT team for system integration changes, as needed Identify and recommend email industry best practices and trends Present marketing automation strategy to stakeholders and regularly communicate results Responsible for all email analytics ranging from email performance, year over year comparisons, and conversion analysis across all campaigns. Manage the prospect database and explore new methods for list growth. Ensure compliance with spam and privacy laws in various regions. What You Will Need To Be Successful
Bachelor's degree in Marketing, Business Administration, or related field. Two (2) years of hands-on experience with managing email, marketing automation and/or CRM platforms (HubSpot, Klaviyo, Salesforce, etc.) Exceptional analytical, quantitative, problem-solving, and critical thinking skills Experience with data segmentation, strong Excel skills, email analytics Solid understanding of email best practices (A/B testing, QA, design, flow, permissions) Project management skills to manage calendars, creative and data needs and tight deadlines Certification on a marketing automation platform (preferably HubSpot) B2B direct marketing experience (e-mail, social, content, website) Salesforce.com experience with campaigns and leads management Experience with marketing survey and PR software, and project management tools About Us PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. As part of Brady Corporation's global portfolio of brands, PDC is a key part of Brady's identification solutions. Brady is a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision Generous 401(k) with company match Paid time off and holidays Opportunity to participate in incentive programs for all full-time employees Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance Education reimbursement opportunities Scholarship program for children of Brady employees A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management) Dress-for-your-day dress code Charitable contributions matched through Brady's Matching Gift program
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Develop and execute an email strategy, including goals and success metrics, to support business objectives and drive engagement. Manage the end-to-end segmentation and automation of email campaigns, from initiating new emails to building, testing, deploying, and reporting for all email streams, including marketing campaigns, lifecycle campaigns, re-engagement, and transactional emails. Collaborate with brand managers to define communication goals, audience segmentation and content. Prepare monthly analytics reports to measure performance and continuously evolve our digital marketing programs based on findings and new opportunities. Coordinate Salesforce campaigns, lead flow and imports, reports, and dashboards. Coordinate updates to transaction email templates and work with the corporate IT team for system integration changes, as needed Identify and recommend email industry best practices and trends Present marketing automation strategy to stakeholders and regularly communicate results Responsible for all email analytics ranging from email performance, year over year comparisons, and conversion analysis across all campaigns. Manage the prospect database and explore new methods for list growth. Ensure compliance with spam and privacy laws in various regions. What You Will Need To Be Successful
Bachelor's degree in Marketing, Business Administration, or related field. Two (2) years of hands-on experience with managing email, marketing automation and/or CRM platforms (HubSpot, Klaviyo, Salesforce, etc.) Exceptional analytical, quantitative, problem-solving, and critical thinking skills Experience with data segmentation, strong Excel skills, email analytics Solid understanding of email best practices (A/B testing, QA, design, flow, permissions) Project management skills to manage calendars, creative and data needs and tight deadlines Certification on a marketing automation platform (preferably HubSpot) B2B direct marketing experience (e-mail, social, content, website) Salesforce.com experience with campaigns and leads management Experience with marketing survey and PR software, and project management tools About Us PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. As part of Brady Corporation's global portfolio of brands, PDC is a key part of Brady's identification solutions. Brady is a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision Generous 401(k) with company match Paid time off and holidays Opportunity to participate in incentive programs for all full-time employees Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance Education reimbursement opportunities Scholarship program for children of Brady employees A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management) Dress-for-your-day dress code Charitable contributions matched through Brady's Matching Gift program
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