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dentsu

Senior Manager, Integrated Marketing

dentsu, New York, New York, us, 10261

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Senior Manager, Integrated Marketing

at

dentsu Overview: We are looking for a motivated, proactive, and creatively minded Senior Marketing Manager to enhance and amplify our brand, client, and corporate marketing programs across dentsu—with a focus on advancing the Carat brand. This is a high-visibility role that demands a proactive, self-starter mindset—someone who values ownership, brings fresh ideas to the table, and shows up each day ready to make a meaningful impact. You will report to the VP, Client Marketing.

Responsibilities

Website Management (40%)

Oversee strategy, production, and optimization of agency websites and landing pages, ensuring understanding of goals, brand standards, and user experience best practices.

Define and direct homepage and content strategy (solutions, leadership, thought leadership, case studies, press, blogs), while guiding the CMS specialist on execution.

Collaborate with partners to scope, plan, and deliver larger digital plans (e.g., microsites), ensuring integration across the dentsu ecosystem.

Organic & Paid Social Media (30%)

Manage channel strategy and recurring posting across LinkedIn and Instagram, tailoring content to brand tone and audience needs.

Partner with design/content teams to develop creative assets, write/edit copy, and lead amplification strategies for high-priority campaigns, executives, and events.

Monitor and report on performance, using insights to evolve content pillars (brand storytelling, partnerships, events, client wins, thought leadership).

Content Ideation & Campaign Development (20%)

Collaborate with content, comms, and design partners to shape compelling narratives across owned, earned, and paid channels.

Support development and rollout of integrated marketing campaigns for events and launches, spanning pre-, during-, and post-activation.

Ensure all content reflects dentsu's brand voice, standards, and positioning.

Reporting and Insights (10%)

Oversee dashboards and campaign reporting, sharing insights to inform digital, social, and content strategies.

Provide recommendations to optimize performance and enhance brand impact.

Qualifications

5+ years of experience in digital marketing, content, or brand strategy

A proactive mindset with an eye for creative opportunity and a passion for amplifying great work

Portfolio of work across web, social, and campaign marketing

Writing and editing skills, especially for digital platforms

Experience managing content workflows across multiple partners

Proficiency with CMS platforms (e.g. WordPress), social scheduling tools (e.g. Sprout, Sprinklr), and analytics dashboards

Salary & Benefits

The annual salary range for this position is $68,000-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits. For details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location : New York - 150 E 42nd

Brand : Dentsu

Time Type : Full time

Contract Type : Permanent

Please note: Dentsu is an equal employment opportunity employer. We do not discriminate on the basis of race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy or related medical conditions, ancestry, disability, marital status, political affiliation, religious practices or observances, citizenship status, genetic information, veteran status, or any other basis protected by applicable law. Reasonable accommodation is available to applicants with disabilities. If you need accommodation to search or apply for a career opportunity, please email ApplicantAccommodations@dentsu.com.

How to apply : To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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