Axsome Therapeutics, Inc.
Senior Product Manager/Associate Director, Consumer Marketing , Psychiatry
Axsome Therapeutics, Inc., New York, New York, us, 10261
Overview
Senior Product Manager/Associate Director, Consumer Marketing, Psychiatry to play a critical role in the patient marketing support of Axsome’s in-line Psychiatry assets. Reporting to the Senior Director, Consumer Marketing, Psychiatry, this role will support all future product launches within Axsome’s Psychiatry franchise. This position is based at Axsome’s HQ in New York City with an on-site requirement of at least three days per week. Job Responsibilities and Duties
Lead and develop the consumer strategic and tactical plan for portfolio of products Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals Manage strategy and project development of an omni-channel strategy for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, mobile, broadcast TV, radio, programmatic, and social; explore and introduce new channels through pilot programs (influencer, PR, etc) Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achieve brand objectives Help patients better manage their condition through improved patient experiences Effectively track and manage the marketing budget Champion the Brand Patient/Caregiver Ambassador Program by working directly with patients to highlight their unique stories across various channels Lead the measurement and optimization of campaigns across digital channels Champion initiatives through medical, legal, regulatory review processes Requirements / Qualifications
BA or BS degree required At least 6 years for Senior Product Manager and at least 8 years for Associate Director level, of consumer marketing experience in pharma/biotech with heavy experience in omni-channel marketing & media, with emphasis on digital Minimum of 2-3 years of experience in pharmaceutical/biotech consumer marketing Ability to work on site Monday, Tuesday & Thursday; we are unable to consider candidates who are looking for fully remote roles Experience, Knowledge And Skills
High competency in core marketing capabilities such as creative development, positioning, & optimization across the marketing mix CNS disease experience and/or launch experience strongly preferred Deep media planning experience preferred Proven ability to lead and influence cross-functional teams, including timeline and budget management Ability to understand medical/clinical aspects of a pharmaceutical product and its application to the consumer marketing strategy and tactical execution Excellent communication (oral, written, and presentation) and people skills Experience working with and managing multiple external agencies Understanding of media platforms/channels, their applications, and measurement Strong interpersonal and presentation skills Salary & Benefits
The anticipated salary range for this role is $140,000 - $170,000. Axsome offers a competitive employment package that includes an annual bonus, significant equity and a generous benefits package. The salary offer will be based on a variety of factors, including experience, qualifications, internal equity and location. Axsome is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, sexual orientation, gender identity, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law. About Axsome Therapeutics
Axsome Therapeutics is a biopharmaceutical company leading a new era in the treatment of central nervous system (CNS) conditions. We deliver scientific breakthroughs by identifying critical gaps in care and develop differentiated products with a focus on novel mechanisms of action that enable meaningful advancements in patient outcomes. Our industry-leading neuroscience portfolio includes FDA-approved treatments for major depressive disorder, excessive daytime sleepiness associated with narcolepsy and obstructive sleep apnea, and migraine, and multiple late-stage development programs addressing a broad range of serious neurological and psychiatric conditions that impact over 150 million people in the United States. For more information, please visit us at www.axsome.com and follow us on LinkedIn and X.
#J-18808-Ljbffr
Senior Product Manager/Associate Director, Consumer Marketing, Psychiatry to play a critical role in the patient marketing support of Axsome’s in-line Psychiatry assets. Reporting to the Senior Director, Consumer Marketing, Psychiatry, this role will support all future product launches within Axsome’s Psychiatry franchise. This position is based at Axsome’s HQ in New York City with an on-site requirement of at least three days per week. Job Responsibilities and Duties
Lead and develop the consumer strategic and tactical plan for portfolio of products Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals Manage strategy and project development of an omni-channel strategy for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, mobile, broadcast TV, radio, programmatic, and social; explore and introduce new channels through pilot programs (influencer, PR, etc) Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achieve brand objectives Help patients better manage their condition through improved patient experiences Effectively track and manage the marketing budget Champion the Brand Patient/Caregiver Ambassador Program by working directly with patients to highlight their unique stories across various channels Lead the measurement and optimization of campaigns across digital channels Champion initiatives through medical, legal, regulatory review processes Requirements / Qualifications
BA or BS degree required At least 6 years for Senior Product Manager and at least 8 years for Associate Director level, of consumer marketing experience in pharma/biotech with heavy experience in omni-channel marketing & media, with emphasis on digital Minimum of 2-3 years of experience in pharmaceutical/biotech consumer marketing Ability to work on site Monday, Tuesday & Thursday; we are unable to consider candidates who are looking for fully remote roles Experience, Knowledge And Skills
High competency in core marketing capabilities such as creative development, positioning, & optimization across the marketing mix CNS disease experience and/or launch experience strongly preferred Deep media planning experience preferred Proven ability to lead and influence cross-functional teams, including timeline and budget management Ability to understand medical/clinical aspects of a pharmaceutical product and its application to the consumer marketing strategy and tactical execution Excellent communication (oral, written, and presentation) and people skills Experience working with and managing multiple external agencies Understanding of media platforms/channels, their applications, and measurement Strong interpersonal and presentation skills Salary & Benefits
The anticipated salary range for this role is $140,000 - $170,000. Axsome offers a competitive employment package that includes an annual bonus, significant equity and a generous benefits package. The salary offer will be based on a variety of factors, including experience, qualifications, internal equity and location. Axsome is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, sexual orientation, gender identity, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law. About Axsome Therapeutics
Axsome Therapeutics is a biopharmaceutical company leading a new era in the treatment of central nervous system (CNS) conditions. We deliver scientific breakthroughs by identifying critical gaps in care and develop differentiated products with a focus on novel mechanisms of action that enable meaningful advancements in patient outcomes. Our industry-leading neuroscience portfolio includes FDA-approved treatments for major depressive disorder, excessive daytime sleepiness associated with narcolepsy and obstructive sleep apnea, and migraine, and multiple late-stage development programs addressing a broad range of serious neurological and psychiatric conditions that impact over 150 million people in the United States. For more information, please visit us at www.axsome.com and follow us on LinkedIn and X.
#J-18808-Ljbffr