T-Mobile
Senior Programmatic Media Manager – Product & AI
Join to apply for the
Senior Programmatic Media Manager – Product & AI
role at
T-Mobile At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. Job Overview The Senior Programmatic Manager – Product & AI will serve as a strategic individual contributor piloting a new “Product” function within T-Mobile’s in-house Digital Media Investment team. This role bridges media buying expertise with product management competence to advance T-Mobile’s programmatic advertising capabilities. The Senior Manager will develop and implement a comprehensive roadmap for programmatic media platforms (Google DV360, The Trade Desk, Amazon DSP, Blis), ensuring our internal campaign teams have the latest tools and strategies to achieve business objectives. Job Responsibilities : Own the in-house programmatic media product roadmap and platform strategy, spearheading innovation initiatives to advance T-Mobile’s digital advertising capabilities Integrate AI-driven programmatic solutions across key demand-side platforms to optimize targeting, bidding, and campaign performance Lead data-driven forecasting and scenario planning for programmatic investments, providing insights and predictive models with transparency to C-suite executives Collaborate with cross-functional teams – including analytics, finance, engineering, and campaign buying teams – to align programmatic strategies with business goals and ensure cohesive execution Drive programmatic inventory strategy and execution, enforcing a highly controlled, quality-focused buying approach that includes:
100% use of Deal ID transactions for all programmatic deals 100% adherence to approved inclusion lists for inventory sources 100% of spend implemented via marketplace (PMP) deals
Handle direct publisher relationships to secure premium inventory and support the media buying team’s needs, serving as the primary liaison to key programmatic supply partners Develop a shared SSP partnership strategy in collaboration with T-Mobile’s Advertising Solutions (T-Ads) team, aligning programmatic buy-side needs with the company’s sell-side opportunities Develop resourcing plans for new programmatic product features or tools, supporting investments in technology improvements and securing vital participant support Prepare and deliver executive-level presentations on programmatic strategy, performance metrics, and innovation initiatives, engaging senior leadership and driving alignment Education and Work Experience : Bachelor’s degree in marketing, data analytics, or related field; MBA preferred 7+ years of experience in digital marketing or advertising, with a strong focus on programmatic media strategy, platform management, and innovation Knowledge, Skills and Abilities : Deep expertise in programmatic advertising platforms (e.g., DV360, The Trade Desk, Amazon DSP) and a detailed understanding of the programmatic ecosystem, including deal structures and supply-side platforms Proven experience integrating new technologies into advertising or media strategies Exceptional analytical skills and experience with data-driven forecasting and return on investment analysis; able to interpret complex datasets and present actionable insights to executive participants Excellent communication and collaboration abilities, with a track record of working optimally across teams and influencing without direct authority Proven ability to craft arguments and drive product/technology initiatives from concept to implementation, operating as a high-impact individual contributor Base Pay Range: $97,800 - $176,400 Corporate Bonus Target: 20% T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law.
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Join to apply for the
Senior Programmatic Media Manager – Product & AI
role at
T-Mobile At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. Job Overview The Senior Programmatic Manager – Product & AI will serve as a strategic individual contributor piloting a new “Product” function within T-Mobile’s in-house Digital Media Investment team. This role bridges media buying expertise with product management competence to advance T-Mobile’s programmatic advertising capabilities. The Senior Manager will develop and implement a comprehensive roadmap for programmatic media platforms (Google DV360, The Trade Desk, Amazon DSP, Blis), ensuring our internal campaign teams have the latest tools and strategies to achieve business objectives. Job Responsibilities : Own the in-house programmatic media product roadmap and platform strategy, spearheading innovation initiatives to advance T-Mobile’s digital advertising capabilities Integrate AI-driven programmatic solutions across key demand-side platforms to optimize targeting, bidding, and campaign performance Lead data-driven forecasting and scenario planning for programmatic investments, providing insights and predictive models with transparency to C-suite executives Collaborate with cross-functional teams – including analytics, finance, engineering, and campaign buying teams – to align programmatic strategies with business goals and ensure cohesive execution Drive programmatic inventory strategy and execution, enforcing a highly controlled, quality-focused buying approach that includes:
100% use of Deal ID transactions for all programmatic deals 100% adherence to approved inclusion lists for inventory sources 100% of spend implemented via marketplace (PMP) deals
Handle direct publisher relationships to secure premium inventory and support the media buying team’s needs, serving as the primary liaison to key programmatic supply partners Develop a shared SSP partnership strategy in collaboration with T-Mobile’s Advertising Solutions (T-Ads) team, aligning programmatic buy-side needs with the company’s sell-side opportunities Develop resourcing plans for new programmatic product features or tools, supporting investments in technology improvements and securing vital participant support Prepare and deliver executive-level presentations on programmatic strategy, performance metrics, and innovation initiatives, engaging senior leadership and driving alignment Education and Work Experience : Bachelor’s degree in marketing, data analytics, or related field; MBA preferred 7+ years of experience in digital marketing or advertising, with a strong focus on programmatic media strategy, platform management, and innovation Knowledge, Skills and Abilities : Deep expertise in programmatic advertising platforms (e.g., DV360, The Trade Desk, Amazon DSP) and a detailed understanding of the programmatic ecosystem, including deal structures and supply-side platforms Proven experience integrating new technologies into advertising or media strategies Exceptional analytical skills and experience with data-driven forecasting and return on investment analysis; able to interpret complex datasets and present actionable insights to executive participants Excellent communication and collaboration abilities, with a track record of working optimally across teams and influencing without direct authority Proven ability to craft arguments and drive product/technology initiatives from concept to implementation, operating as a high-impact individual contributor Base Pay Range: $97,800 - $176,400 Corporate Bonus Target: 20% T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law.
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