Abe
Overview
Paid Social Strategist (Remote US) at Abe. Abe is a specialized consultancy focused exclusively on social media advertising. The role works with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses. The Senior Social Media Strategist reports to the Associate Director and is a key part of the social media team. This is a remote-first role with opportunities to collaborate in person as needed. Responsibilities
Oversee and lead a collection of social media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Manage personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells, and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn (including ad copywriting, TAM development, and targeting) to maximize ROI What You Offer (Qualifications)
2+ years of experience at a performance/digital marketing agency, with hands-on support for B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more) Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and others Strong understanding of paid principles (keyword research, ad copywriting, bid management, campaign optimization) Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to drive decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Independent and collaborative problem-solver with a growth mindset Willingness to stay on the cutting edge of the industry and share learnings Strong organization and ability to manage multiple projects simultaneously Quality-focused with passion for advertising Travel to visit clients approximately once per year, as needed What Success Looks Like
Demonstrate core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment (North Star Metrics and Client Satisfaction) Build client trust and relationships that drive renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make sound strategic decisions for accounts Benefits
Base salary range for this position in the United States is $70,000–$80,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience. Medical, dental, vision, disability, and life insurance coverage for you and your family Employer-paid plan for you; partial employer contribution for dependents Mental health: access to therapists through Spring Health; access to Headspace Physical health: Omada, fertility support, virtual workouts, One Medical membership Time Off: Unlimited PTO (minimum 2 weeks), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Work Environment
Remote-first company; you can work from anywhere in the US with optional access to Abe offices. Some roles may be eligible for opportunities outside the US where there is an established business. This role operates 100% virtually from a home office, with collaboration via Zoom and Slack. You may be required to use a laptop (PC or Mac) and standard productivity tools. Reasonable accommodations may be provided for qualified individuals with disabilities. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. For accommodations or inquiries about the application process, please contact careers@directiveconsulting.com. Additional Information
At Abe, People First is a core value. We’re committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All content herein is provided for informational purposes and does not constitute a guarantee of employment.
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Paid Social Strategist (Remote US) at Abe. Abe is a specialized consultancy focused exclusively on social media advertising. The role works with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses. The Senior Social Media Strategist reports to the Associate Director and is a key part of the social media team. This is a remote-first role with opportunities to collaborate in person as needed. Responsibilities
Oversee and lead a collection of social media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Manage personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells, and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn (including ad copywriting, TAM development, and targeting) to maximize ROI What You Offer (Qualifications)
2+ years of experience at a performance/digital marketing agency, with hands-on support for B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more) Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and others Strong understanding of paid principles (keyword research, ad copywriting, bid management, campaign optimization) Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms to drive decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Independent and collaborative problem-solver with a growth mindset Willingness to stay on the cutting edge of the industry and share learnings Strong organization and ability to manage multiple projects simultaneously Quality-focused with passion for advertising Travel to visit clients approximately once per year, as needed What Success Looks Like
Demonstrate core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment (North Star Metrics and Client Satisfaction) Build client trust and relationships that drive renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make sound strategic decisions for accounts Benefits
Base salary range for this position in the United States is $70,000–$80,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience. Medical, dental, vision, disability, and life insurance coverage for you and your family Employer-paid plan for you; partial employer contribution for dependents Mental health: access to therapists through Spring Health; access to Headspace Physical health: Omada, fertility support, virtual workouts, One Medical membership Time Off: Unlimited PTO (minimum 2 weeks), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Work Environment
Remote-first company; you can work from anywhere in the US with optional access to Abe offices. Some roles may be eligible for opportunities outside the US where there is an established business. This role operates 100% virtually from a home office, with collaboration via Zoom and Slack. You may be required to use a laptop (PC or Mac) and standard productivity tools. Reasonable accommodations may be provided for qualified individuals with disabilities. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. For accommodations or inquiries about the application process, please contact careers@directiveconsulting.com. Additional Information
At Abe, People First is a core value. We’re committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All content herein is provided for informational purposes and does not constitute a guarantee of employment.
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