Calm
About Calm
Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Calm offers a flagship consumer app and a broader portfolio of evidence-based solutions, including Calm Health, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Calm supports thousands of organizations and millions of lives through Calm Health. Learn more at calm.com.
About The Role
We’re seeking a Lead Product Manager, Growth to own the strategy and execution of product-driven growth across Calm’s direct-to-consumer (DTC) business. You’ll lead cross-functional initiatives focused on expanding user acquisition, improving activation and conversion flows, increasing customer lifetime value, and reducing churn—while staying aligned with Calm’s mission to make the world healthier and happier.
You’ll combine data-driven experimentation, user empathy, and cross-functional leadership to scale Calm’s impact and revenue. This is a highly visible and strategic role, ideal for a growth-minded PM who thrives in high-autonomy environments.
What You’ll Do
Growth Strategy & Roadmapping
Define and drive Calm’s growth strategy across the full funnel—user acquisition, activation, engagement and monetization. Set ambitious goals and own the roadmap for delivering on them, balancing quick wins with long-term scalable levers. Partner closely with Marketing, Lifecycle, Partnerships and Finance to align growth work with broader business objectives.
Experimentation & Optimization
Lead a high-velocity experimentation pipeline to drive conversion and monetization. Analyze A/B test results and translate learnings into action. Monitor key business metrics (installs, conversion, LTV/CAC, churn) to guide prioritization and measure impact.
Cross-Functional Leadership
Be accountable for core business metrics and represent progress and performance to stakeholders around the company. Collaborate with Engineering, Design, Marketing, Content, and Data Science to deliver growth features and infrastructure. Write detailed PRDs, define success metrics, and drive disciplined execution.
Customer & Market Insight
Leverage user research, behavioral data, and market trends to deeply understand user needs, motivations, and barriers. Incorporate insights from behavioral science, habit formation, and gamification to shape sticky, high-retention experiences.
Who You Are
7+ years of product management experience, with a strong track record in consumer growth or lifecycle roles and crafting Proven success crafting engaging experiences and scaling subscription-based mobile products through experimentation and funnel optimization. Deep fluency in mobile UX, freemium-to-paid conversion models, and customer retention best practices. Highly data literate; comfortable working with Amplitude, Mixpanel, Looker, and writing SQL to analyze product performance. Strategic thinker and hands-on executor; equally comfortable setting vision and driving day-to-day delivery. Clear communicator and influential cross-functional partner who builds alignment and momentum. Entrepreneurial spirit with a bias for action and comfort with ambiguity. Nice To Have
Experience in mental health, wellness, fitness, or habit-building platforms. Background in creator or community-based products. Exposure to behavioral psychology or gamification tactics for driving user engagement. Compensation & Benefits Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges from $175,000 to $275,000. The base pay range represents the low and high ends of Calm’s salary range for this position. Exact salary depends on geographic location, skills, experience and other qualifications. This role is eligible for equity, comprehensive benefits, 401k, and flexible time off. Diversity, Equity & Inclusion Calm is committed to equal employment opportunities for all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by law. We value diversity, equity and inclusion and strive to maintain a mindful and respectful environment free of harassment and discrimination. Hiring Process & Accommodations Employment offers are contingent upon successful background checks. Calm provides reasonable accommodations for qualified individuals with disabilities. If you require accommodations to complete any part of the application or interview process, contact recruitingaccommodations@calm.com. For U.S. positions, Calm participates in E-Verify and provides Right to Work information as part of the hiring process.
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Growth Strategy & Roadmapping
Define and drive Calm’s growth strategy across the full funnel—user acquisition, activation, engagement and monetization. Set ambitious goals and own the roadmap for delivering on them, balancing quick wins with long-term scalable levers. Partner closely with Marketing, Lifecycle, Partnerships and Finance to align growth work with broader business objectives.
Experimentation & Optimization
Lead a high-velocity experimentation pipeline to drive conversion and monetization. Analyze A/B test results and translate learnings into action. Monitor key business metrics (installs, conversion, LTV/CAC, churn) to guide prioritization and measure impact.
Cross-Functional Leadership
Be accountable for core business metrics and represent progress and performance to stakeholders around the company. Collaborate with Engineering, Design, Marketing, Content, and Data Science to deliver growth features and infrastructure. Write detailed PRDs, define success metrics, and drive disciplined execution.
Customer & Market Insight
Leverage user research, behavioral data, and market trends to deeply understand user needs, motivations, and barriers. Incorporate insights from behavioral science, habit formation, and gamification to shape sticky, high-retention experiences.
Who You Are
7+ years of product management experience, with a strong track record in consumer growth or lifecycle roles and crafting Proven success crafting engaging experiences and scaling subscription-based mobile products through experimentation and funnel optimization. Deep fluency in mobile UX, freemium-to-paid conversion models, and customer retention best practices. Highly data literate; comfortable working with Amplitude, Mixpanel, Looker, and writing SQL to analyze product performance. Strategic thinker and hands-on executor; equally comfortable setting vision and driving day-to-day delivery. Clear communicator and influential cross-functional partner who builds alignment and momentum. Entrepreneurial spirit with a bias for action and comfort with ambiguity. Nice To Have
Experience in mental health, wellness, fitness, or habit-building platforms. Background in creator or community-based products. Exposure to behavioral psychology or gamification tactics for driving user engagement. Compensation & Benefits Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges from $175,000 to $275,000. The base pay range represents the low and high ends of Calm’s salary range for this position. Exact salary depends on geographic location, skills, experience and other qualifications. This role is eligible for equity, comprehensive benefits, 401k, and flexible time off. Diversity, Equity & Inclusion Calm is committed to equal employment opportunities for all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by law. We value diversity, equity and inclusion and strive to maintain a mindful and respectful environment free of harassment and discrimination. Hiring Process & Accommodations Employment offers are contingent upon successful background checks. Calm provides reasonable accommodations for qualified individuals with disabilities. If you require accommodations to complete any part of the application or interview process, contact recruitingaccommodations@calm.com. For U.S. positions, Calm participates in E-Verify and provides Right to Work information as part of the hiring process.
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