Calm
About Calm
Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Calm’s flagship consumer app is ranked #1 in its category with over 180 million downloads, available in seven languages across 190 countries. Calm offers a broader portfolio including evidence-based solutions like Calm Health, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com. We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, Minneapolis, MN or NYC areas. At this time, only candidates in these locations will be considered. About The Role
We’re seeking a Lead Product Manager, Growth to own the strategy and execution of product-driven growth across Calm’s direct-to-consumer (DTC) business. You’ll lead cross-functional initiatives focused on expanding user acquisition, improving activation and conversion flows, increasing customer lifetime value, and reducing churn—while staying aligned with Calm’s mission to make the world healthier and happier. You’ll combine data-driven experimentation, user empathy, and cross-functional leadership to scale Calm’s impact and revenue. This is a highly visible and strategic role, ideal for a growth-minded PM who thrives in high-autonomy environments. What You’ll Do
Growth Strategy & Roadmapping
Define and drive Calm’s growth strategy across the full funnel—user acquisition, activation, engagement and monetization. Set ambitious goals and own the roadmap for delivering on them, balancing quick wins with long-term scalable levers. Partner closely with Marketing, Lifecycle, Partnerships and Finance to align growth work with broader business objectives. Experimentation & Optimization
Lead a high-velocity experimentation pipeline to drive conversion and monetization. Analyze A/B test results and translate learnings into action. Monitor key business metrics (installs, conversion, LTV/CAC, churn) to guide prioritization and measure impact. Cross-Functional Leadership
Be accountable for core business metrics and represent progress and performance to stakeholders around the company. Collaborate with Engineering, Design, Marketing, Content, and Data Science to deliver growth features and infrastructure. Write detailed PRDs, define success metrics, and drive disciplined execution. Customer & Market Insight
Leverage user research, behavioral data, and market trends to deeply understand user needs, motivations, and barriers. Incorporate insights from behavioral science, habit formation, and gamification to shape sticky, high-retention experiences. Who You Are
7+ years of product management experience, with a strong track record in consumer growth or lifecycle roles. Proven success crafting engaging experiences and scaling subscription-based mobile products through experimentation and funnel optimization. Deep fluency in mobile UX, freemium-to-paid conversion models, and customer retention best practices. Highly data literate; comfortable working with Amplitude, Mixpanel, Looker, and writing SQL to analyze product performance. Strategic thinker and hands-on executor; equally comfortable setting vision and driving day-to-day delivery. Clear communicator and influential cross-functional partner who builds alignment and momentum. Entrepreneurial spirit with a bias for action and comfort with ambiguity. Nice To Have
Experience in mental health, wellness, fitness, or habit-building platforms. Background in creator or community-based products. Exposure to behavioral psychology or gamification tactics for driving user engagement. Compensation & Benefits
Calm uses a geographic pay model. Base pay ranges for this position are $175,000–$275,000, with exact salary determined by location, skills, experience and other qualifications. The role is eligible for equity, comprehensive benefits, 401k, and flexible time off. Equal Opportunity & Inclusion
Calm is committed to equal employment opportunities and to building a diverse, inclusive workplace. We consider applicants regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable law. Reasonable accommodations are available for qualified individuals with disabilities. For accommodations, contact recruitingaccommodations@calm.com. Employment offers are contingent upon successful background checks. Some roles may require additional screening (e.g., drug testing). For US-based positions, Calm participates in E-Verify to confirm work authorization. Location
Remote-friendly with regional considerations as noted above.
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Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Calm’s flagship consumer app is ranked #1 in its category with over 180 million downloads, available in seven languages across 190 countries. Calm offers a broader portfolio including evidence-based solutions like Calm Health, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com. We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, Minneapolis, MN or NYC areas. At this time, only candidates in these locations will be considered. About The Role
We’re seeking a Lead Product Manager, Growth to own the strategy and execution of product-driven growth across Calm’s direct-to-consumer (DTC) business. You’ll lead cross-functional initiatives focused on expanding user acquisition, improving activation and conversion flows, increasing customer lifetime value, and reducing churn—while staying aligned with Calm’s mission to make the world healthier and happier. You’ll combine data-driven experimentation, user empathy, and cross-functional leadership to scale Calm’s impact and revenue. This is a highly visible and strategic role, ideal for a growth-minded PM who thrives in high-autonomy environments. What You’ll Do
Growth Strategy & Roadmapping
Define and drive Calm’s growth strategy across the full funnel—user acquisition, activation, engagement and monetization. Set ambitious goals and own the roadmap for delivering on them, balancing quick wins with long-term scalable levers. Partner closely with Marketing, Lifecycle, Partnerships and Finance to align growth work with broader business objectives. Experimentation & Optimization
Lead a high-velocity experimentation pipeline to drive conversion and monetization. Analyze A/B test results and translate learnings into action. Monitor key business metrics (installs, conversion, LTV/CAC, churn) to guide prioritization and measure impact. Cross-Functional Leadership
Be accountable for core business metrics and represent progress and performance to stakeholders around the company. Collaborate with Engineering, Design, Marketing, Content, and Data Science to deliver growth features and infrastructure. Write detailed PRDs, define success metrics, and drive disciplined execution. Customer & Market Insight
Leverage user research, behavioral data, and market trends to deeply understand user needs, motivations, and barriers. Incorporate insights from behavioral science, habit formation, and gamification to shape sticky, high-retention experiences. Who You Are
7+ years of product management experience, with a strong track record in consumer growth or lifecycle roles. Proven success crafting engaging experiences and scaling subscription-based mobile products through experimentation and funnel optimization. Deep fluency in mobile UX, freemium-to-paid conversion models, and customer retention best practices. Highly data literate; comfortable working with Amplitude, Mixpanel, Looker, and writing SQL to analyze product performance. Strategic thinker and hands-on executor; equally comfortable setting vision and driving day-to-day delivery. Clear communicator and influential cross-functional partner who builds alignment and momentum. Entrepreneurial spirit with a bias for action and comfort with ambiguity. Nice To Have
Experience in mental health, wellness, fitness, or habit-building platforms. Background in creator or community-based products. Exposure to behavioral psychology or gamification tactics for driving user engagement. Compensation & Benefits
Calm uses a geographic pay model. Base pay ranges for this position are $175,000–$275,000, with exact salary determined by location, skills, experience and other qualifications. The role is eligible for equity, comprehensive benefits, 401k, and flexible time off. Equal Opportunity & Inclusion
Calm is committed to equal employment opportunities and to building a diverse, inclusive workplace. We consider applicants regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable law. Reasonable accommodations are available for qualified individuals with disabilities. For accommodations, contact recruitingaccommodations@calm.com. Employment offers are contingent upon successful background checks. Some roles may require additional screening (e.g., drug testing). For US-based positions, Calm participates in E-Verify to confirm work authorization. Location
Remote-friendly with regional considerations as noted above.
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