Anchor
Overview
At
Anchor , we are reinventing how businesses manage their revenue, freeing them from the burden of billing and collections so they can focus on growth. We are looking for a
Senior Event Marketing Manager
to join our fast-growing team and take our event engine to the next level. This is not a booth booking gig; it is full ownership of strategy, execution, and performance. Our event program is a proven growth engine that we aim to scale further and enhance. We do it the Anchor way — creative, unique, unforgettable, with people first, company second, so attendees remember the humans behind the brand.
Location: Austin, TX (4 days/week in-office). Responsibilities
Event strategy and master calendar:
Create and manage a twelve-month schedule of conferences, tradeshows, virtual experiences, and local activations. Identify and prioritize the industry touchpoints that map to company, marketing, and sales goals. Program execution:
Plan, produce, and deliver dozens of events each year, from flagship conferences to sponsored speaking slots, managing speaker preparation, creative requests, and seamless coordination with content and design. End-to-end production ownership:
Own every timeline, budget, venue, vendor, booth design, swag order, travel plan, and on-site detail to ensure flawless, high-impact experiences. Field marketing and community initiatives:
Run regional and local experiences and events that accelerate active deals and deepen relationships. Budget stewardship:
Own a significant event budget and maximize return, negotiate costs end-to-end, and direct spend to the experiences that deliver the strongest ROI. Attribution and reporting:
Capture engagement data across the event tech stack, turn insights into clear recommendations, and share regular impact reports with sales and marketing stakeholders. Process and playbook creation:
Document templates, checklists, and runbooks to enable rapid replication of winning events in any region. Cross-functional collaboration:
Partner with sales, demand generation, product marketing, creative, and customer success to align goals, messaging, and follow-up plans. Continuous improvement:
Set event KPIs, test ideas, learn from data, iterate quickly, and raise the bar for Anchor events. This role is about owning event marketing outcomes, moving quickly, and making bold bets that create meaningful impact. Requirements
5+ years
of event or field marketing experience, preferably in a fast-growing
B2B startup targeting the US market . Proven record of turning events into revenue, not just brand impressions. Experience scaling an event function to dozens/hundreds of conferences, trade shows, local experiences, and community touchpoints, with a track record of delivering on company, marketing, and sales objectives. Experience producing a flagship event or annual conference that pays for itself through partnerships or sponsorships is a plus. Expert project manager
who keeps timelines, speakers, vendors, and budgets aligned with event goals. Data-driven marketer
who sets KPIs, captures attribution, and turns insights into smarter plans that grow pipeline and revenue. Disciplined budget steward
who negotiates, tracks spend, and directs funds to high-ROI experiences. Creative storyteller
who turns event content into engaging collateral and nurture campaigns. Tech-fluent
with familiarity with event platforms, marketing automation, and CRM systems. Natural problem solver
who thrives on ambiguity and turns challenges into opportunities. Doer
who takes ownership, moves quickly, and adapts based on real-world insights. Passionate and ambitious, with a desire to generate exponential value for Anchor, customers, and colleagues.
Entrepreneurial experience is a plus. Ability to travel as needed. Details
Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing, Sales, and Project Management Industries : Financial Services and Software Development
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At
Anchor , we are reinventing how businesses manage their revenue, freeing them from the burden of billing and collections so they can focus on growth. We are looking for a
Senior Event Marketing Manager
to join our fast-growing team and take our event engine to the next level. This is not a booth booking gig; it is full ownership of strategy, execution, and performance. Our event program is a proven growth engine that we aim to scale further and enhance. We do it the Anchor way — creative, unique, unforgettable, with people first, company second, so attendees remember the humans behind the brand.
Location: Austin, TX (4 days/week in-office). Responsibilities
Event strategy and master calendar:
Create and manage a twelve-month schedule of conferences, tradeshows, virtual experiences, and local activations. Identify and prioritize the industry touchpoints that map to company, marketing, and sales goals. Program execution:
Plan, produce, and deliver dozens of events each year, from flagship conferences to sponsored speaking slots, managing speaker preparation, creative requests, and seamless coordination with content and design. End-to-end production ownership:
Own every timeline, budget, venue, vendor, booth design, swag order, travel plan, and on-site detail to ensure flawless, high-impact experiences. Field marketing and community initiatives:
Run regional and local experiences and events that accelerate active deals and deepen relationships. Budget stewardship:
Own a significant event budget and maximize return, negotiate costs end-to-end, and direct spend to the experiences that deliver the strongest ROI. Attribution and reporting:
Capture engagement data across the event tech stack, turn insights into clear recommendations, and share regular impact reports with sales and marketing stakeholders. Process and playbook creation:
Document templates, checklists, and runbooks to enable rapid replication of winning events in any region. Cross-functional collaboration:
Partner with sales, demand generation, product marketing, creative, and customer success to align goals, messaging, and follow-up plans. Continuous improvement:
Set event KPIs, test ideas, learn from data, iterate quickly, and raise the bar for Anchor events. This role is about owning event marketing outcomes, moving quickly, and making bold bets that create meaningful impact. Requirements
5+ years
of event or field marketing experience, preferably in a fast-growing
B2B startup targeting the US market . Proven record of turning events into revenue, not just brand impressions. Experience scaling an event function to dozens/hundreds of conferences, trade shows, local experiences, and community touchpoints, with a track record of delivering on company, marketing, and sales objectives. Experience producing a flagship event or annual conference that pays for itself through partnerships or sponsorships is a plus. Expert project manager
who keeps timelines, speakers, vendors, and budgets aligned with event goals. Data-driven marketer
who sets KPIs, captures attribution, and turns insights into smarter plans that grow pipeline and revenue. Disciplined budget steward
who negotiates, tracks spend, and directs funds to high-ROI experiences. Creative storyteller
who turns event content into engaging collateral and nurture campaigns. Tech-fluent
with familiarity with event platforms, marketing automation, and CRM systems. Natural problem solver
who thrives on ambiguity and turns challenges into opportunities. Doer
who takes ownership, moves quickly, and adapts based on real-world insights. Passionate and ambitious, with a desire to generate exponential value for Anchor, customers, and colleagues.
Entrepreneurial experience is a plus. Ability to travel as needed. Details
Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing, Sales, and Project Management Industries : Financial Services and Software Development
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