Caribou Coffee & Einstein Bros Bagels
Associate Brand Manager
Caribou Coffee & Einstein Bros Bagels, Denver, Colorado, United States, 80285
Brand:
Bagel Brands. Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. The Associate Brand Manager, Menu role supports the development and execution of menu innovation projects designed to drive guest satisfaction, frequency, and sales growth. This role helps manage the strategy, performance, and positioning of core menu items, ensuring they remain relevant, competitive, and profitable. Responsibilities Include:
Supports the development and project management of menu innovation concepts tasks from ideation through launch Partner with Culinary and cross-functional teams to refine concepts, confirm feasibility, and align on business case inputs Coordinate testing and validation activities, including consumer research, operational pilots, and financial assessments Coordinate the submission of IT POS (Point of Sale) Requests and User Acceptance Testing (UAT) for loyalty and menu changes Conduct ongoing menu performance analysis (sales, mix, margin, transactions) and provide recommendations for optimization Support pricing and promotional strategy for core items, in partnership with Finance and Marketing Develop positioning, messaging, and product stories that bring the menu to life across in-restaurant, digital, and campaign touchpoints Monitor guest insights and competitive trends to ensure the menu remains relevant and differentiated in the marketplace Collaborate with Operations to ensure execution is consistent and guest experience is optimized Track project progress within the stage-gate process, ensuring deadlines and deliverables are met Monitor competitive and consumer trends to help inform the innovation pipeline and identify whitespace opportunities Manage cross-functional testing and pilots for menu adjustments, ensuring scalability and operational feasibility Prepare and present core menu updates, performance readouts, and recommendations to senior leadership Proof marketing communications, menu pricing art files, and POP designs to ensure accuracy and brand alignment Manage and execute one-off marketing requests as needed Required Knowledge, Skills & Abilities:
Restaurant, hospitality, or retail industry experience preferred Strong organizational skills and ability to manage multiple deadlines Comfortable working in a fast-paced environment with shifting priorities and timelines Excellent people skills – able to build results-oriented relationships; strong partnering skills Strong verbal communication and interpersonal skills needed for problem-resolution and brainstorming Bachelor’s degree required Intermediate level skills with MS Office products (including Excel/Power BI, PowerPoint, Outlook, Teams & SharePoint) Adobe Acrobat The targeted annual salary range is $110,000/yr to $140,000/yr and eligible for annual bonus. Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis protected by applicable federal, state and local law.
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Bagel Brands. Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. The Associate Brand Manager, Menu role supports the development and execution of menu innovation projects designed to drive guest satisfaction, frequency, and sales growth. This role helps manage the strategy, performance, and positioning of core menu items, ensuring they remain relevant, competitive, and profitable. Responsibilities Include:
Supports the development and project management of menu innovation concepts tasks from ideation through launch Partner with Culinary and cross-functional teams to refine concepts, confirm feasibility, and align on business case inputs Coordinate testing and validation activities, including consumer research, operational pilots, and financial assessments Coordinate the submission of IT POS (Point of Sale) Requests and User Acceptance Testing (UAT) for loyalty and menu changes Conduct ongoing menu performance analysis (sales, mix, margin, transactions) and provide recommendations for optimization Support pricing and promotional strategy for core items, in partnership with Finance and Marketing Develop positioning, messaging, and product stories that bring the menu to life across in-restaurant, digital, and campaign touchpoints Monitor guest insights and competitive trends to ensure the menu remains relevant and differentiated in the marketplace Collaborate with Operations to ensure execution is consistent and guest experience is optimized Track project progress within the stage-gate process, ensuring deadlines and deliverables are met Monitor competitive and consumer trends to help inform the innovation pipeline and identify whitespace opportunities Manage cross-functional testing and pilots for menu adjustments, ensuring scalability and operational feasibility Prepare and present core menu updates, performance readouts, and recommendations to senior leadership Proof marketing communications, menu pricing art files, and POP designs to ensure accuracy and brand alignment Manage and execute one-off marketing requests as needed Required Knowledge, Skills & Abilities:
Restaurant, hospitality, or retail industry experience preferred Strong organizational skills and ability to manage multiple deadlines Comfortable working in a fast-paced environment with shifting priorities and timelines Excellent people skills – able to build results-oriented relationships; strong partnering skills Strong verbal communication and interpersonal skills needed for problem-resolution and brainstorming Bachelor’s degree required Intermediate level skills with MS Office products (including Excel/Power BI, PowerPoint, Outlook, Teams & SharePoint) Adobe Acrobat The targeted annual salary range is $110,000/yr to $140,000/yr and eligible for annual bonus. Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis protected by applicable federal, state and local law.
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