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Coffee and Bagel Brands

Associate Brand Manager

Coffee and Bagel Brands, Denver, Colorado, United States, 80285

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Overview Brand:

Bagel Brands

Bagel Brands is the parent company for Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it brings people together. Our team follows a standard set of values and behaviors to spread joy and happiness, treat teammates and guests with respect, and start the day with a warm, heart-felt good morning.

The Associate Brand Manager, Menu role supports the development and execution of menu innovation projects designed to drive guest satisfaction, frequency, and sales growth. This role helps manage the strategy, performance, and positioning of core menu items, ensuring they remain relevant, competitive, and profitable. The Associate Brand Manager partners closely with the Menu Marketing Director and cross-functionally with Culinary, Operations, Finance, and Marketing to deliver a menu that balances innovation, value, and brand commitments, while bringing insights and rigor to pricing, promotions, and product storytelling.

The targeted annual salary range is $110,000/yr to $140,000/yr and eligible for annual bonus. We encourage local, Denver, CO based candidates to apply, though remote arrangements will be considered for the right fit. Address: 1720 S Bellaire St. Suite Skybox, Denver, Colorado 80222

Responsibilities

Supports the development and project management of menu innovation concepts from ideation through launch

Partner with Culinary and cross-functional teams to refine concepts, confirm feasibility, and align on business case inputs

Coordinate testing and validation activities, including consumer research, operational pilots, and financial assessments

Coordinate the submission of IT POS (Point of Sale) Requests and User Acceptance Testing (UAT) for loyalty and menu changes to ensure functionality and accuracy before launch based on direction from the Sr. Manager of Loyalty

Conduct ongoing menu performance analysis (sales, mix, margin, transactions) and provide recommendations for optimization

Support pricing and promotional strategy for core items, in partnership with Finance and Marketing to balance value perception and profitability

Develop positioning, messaging, and product stories that bring the menu to life across in-restaurant, digital, and campaign touchpoints

Monitor guest insights and competitive trends to ensure the menu remains relevant and differentiated in the marketplace

Collaborate with Operations to ensure execution is consistent and guest experience is optimized

Track project progress within the stage-gate process, ensuring deadlines and deliverables are met

Monitor competitive and consumer trends to help inform the innovation pipeline and identify whitespace opportunities

Manage cross-functional testing and pilots for menu adjustments, ensuring scalability and operational feasibility

Prepare and present core menu updates, performance readouts, and recommendations to senior leadership

Proof marketing communications, menu pricing art files, and POP designs to ensure accuracy and brand alignment

Manage and execute one-off marketing requests as needed

Required Knowledge, Skills & Abilities

Restaurant, hospitality, or retail industry experience preferred

Strong organizational skills and ability to manage multiple deadlines

Comfortable working in a fast-paced environment with shifting priorities and timelines

Excellent people skills - able to build results-oriented relationships; strong partnering skills

Strong verbal communication and interpersonal skills needed for problem-resolution and brainstorming

Education & Technical Proficiencies

Bachelor's degree required

Intermediate level skills with MS Office products (including Excel/Power BI, PowerPoint, Outlook, Teams & SharePoint)

Adobe Acrobat

Compensation & Location Compensation Range: $58,406.40 - $102,211.20 per year

Starting pay is subject to Local and State Minimum Wage regulations.

Ranges reflect what employer reasonably and in good faith expects to pay for such position.

The physical demands for this position are sitting, standing, bending, lifting, and moving intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time. Bagel Brands reserves the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Equal Opportunity Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the position.

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