Atlassian
Principal Event Marketing Manager, Proprietary Events
Atlassian, Seattle, Washington, us, 98127
Overview
Working at Atlassian: employees can choose where they work – in an office, from home, or a combination of the two. Atlassian hires in any country where we have a legal entity. Interviews and onboarding are conducted virtually, as part of being a distributed-first company. The Atlassian Global Events team drives customer engagement for the Atlassian brand and its portfolio of products. The team collaborates with sales, marketing, product and executive management to deliver Atlassian proprietary events and tentpole experiences. The purpose of these events is to increase brand awareness, drive business growth, build loyalty, and educate attendees. Principal Event Marketing Manager, Proprietary Events
is a role focused on producing B2B technology events ranging in size from 100-5,000+ attendees for internal and external audiences. The role emphasizes a data-driven approach to event execution, program ownership, and managing a portfolio of global touring events, with experience in vendor and venue partnerships, leadership reviews, post-event debriefs, and alignment with business objectives across multiple verticals and priorities. Responsibilities
Lead program management and localization strategies for the 14-18 annual events you and the contingent staff you manage will oversee Collaborate with senior leadership to define event objectives, target audiences, and desired outcomes Lead and develop event strategies and experiences with key stakeholders to ensure alignment with product roadmaps, messaging pillars, business priorities and executive vision Clearly communicate objectives, project status and updates to team members and stakeholders on a regular basis Directly manage and inspire internal and external cross-functional teams who support and contribute to customer-facing event programs Understand customer needs and how in-person and digital events can deliver against those needs to achieve business objectives Leverage a data-driven approach using data to build insights and strategies, and be an expert in event measurement and ROI tracking Design event experiences that engage, educate, and entertain attendees while reflecting the company's values Implement feedback mechanisms to continuously improve the attendee experience and incorporate insights into future events Address issues during events with quick and effective resolutions Demonstrate contract negotiation skills with multi-million dollar budgets, including monetization, revenue modeling, risk mitigations, attrition and forecasting, and timely closeout of programs Design and build operational structures and processes to ensure team efficiency, while managing cross-functional teams globally to deadlines Continually align and evolve event program strategies to the needs of the business Explore and manage best-in-class agency partners to create top-tier experiences Communicate the ROI of events effectively Demonstrate problem-solving, curiosity, and the ability to thrive in a fast-paced environment Expected Results
Flawless execution with attendee priorities mapped to metrics Excellent working relationships and teamwork Engagement and effective management of suppliers/global partners Exceptional operational efficiency Qualifications
10+ years in event marketing roles in or with a brand-side corporation, or an agency that supports them 5+ years experience with a high-growth enterprise technology company/client Excellent written and presentation skills for senior/executive audiences Direct experience producing various-sized event programs with strong attention to detail Strong project and budget management expertise End-to-end event strategy experience from goal setting using data to execution Experience overseeing event design and creating memorable attendee experiences Ability to build strong relationships with internal and external partners International project management experience, including localization needs and international budget/finance management Ability to multi-task and adapt to change with interruptions while staying productive Strong prioritization and ability to manage evolving deliverables Ability to delegate effectively and build vendor relationships Willingness to manage all aspects of a program Preferred Qualifications
Experience using Microsoft Office, Mac, G Suite, Confluence, and Jira Compensation
At Atlassian, we design equitable, explainable, and competitive compensation programs. The base pay range for new hires in the United States is determined by geographic pay zones: Zone A: $156,600 - $204,450; Zone B: $141,300 - $184,475; Zone C: $130,500 - $170,375. This role may be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information and confirm your zone with your recruiter. Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you and your family, including health and wellbeing resources and paid volunteer days. For more details, visit go.atlassian.com/perksandbenefits. About Atlassian
At Atlassian, we are motivated by a common goal: to unleash the potential of every team. Our software helps teams collaborate and do what may be impossible alone. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All information will be kept confidential according to EEO guidelines. We can support accommodations or adjustments at any stage of the recruitment process. To learn more about our culture and hiring process, visit go.atlassian.com/crh. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Software Development
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Working at Atlassian: employees can choose where they work – in an office, from home, or a combination of the two. Atlassian hires in any country where we have a legal entity. Interviews and onboarding are conducted virtually, as part of being a distributed-first company. The Atlassian Global Events team drives customer engagement for the Atlassian brand and its portfolio of products. The team collaborates with sales, marketing, product and executive management to deliver Atlassian proprietary events and tentpole experiences. The purpose of these events is to increase brand awareness, drive business growth, build loyalty, and educate attendees. Principal Event Marketing Manager, Proprietary Events
is a role focused on producing B2B technology events ranging in size from 100-5,000+ attendees for internal and external audiences. The role emphasizes a data-driven approach to event execution, program ownership, and managing a portfolio of global touring events, with experience in vendor and venue partnerships, leadership reviews, post-event debriefs, and alignment with business objectives across multiple verticals and priorities. Responsibilities
Lead program management and localization strategies for the 14-18 annual events you and the contingent staff you manage will oversee Collaborate with senior leadership to define event objectives, target audiences, and desired outcomes Lead and develop event strategies and experiences with key stakeholders to ensure alignment with product roadmaps, messaging pillars, business priorities and executive vision Clearly communicate objectives, project status and updates to team members and stakeholders on a regular basis Directly manage and inspire internal and external cross-functional teams who support and contribute to customer-facing event programs Understand customer needs and how in-person and digital events can deliver against those needs to achieve business objectives Leverage a data-driven approach using data to build insights and strategies, and be an expert in event measurement and ROI tracking Design event experiences that engage, educate, and entertain attendees while reflecting the company's values Implement feedback mechanisms to continuously improve the attendee experience and incorporate insights into future events Address issues during events with quick and effective resolutions Demonstrate contract negotiation skills with multi-million dollar budgets, including monetization, revenue modeling, risk mitigations, attrition and forecasting, and timely closeout of programs Design and build operational structures and processes to ensure team efficiency, while managing cross-functional teams globally to deadlines Continually align and evolve event program strategies to the needs of the business Explore and manage best-in-class agency partners to create top-tier experiences Communicate the ROI of events effectively Demonstrate problem-solving, curiosity, and the ability to thrive in a fast-paced environment Expected Results
Flawless execution with attendee priorities mapped to metrics Excellent working relationships and teamwork Engagement and effective management of suppliers/global partners Exceptional operational efficiency Qualifications
10+ years in event marketing roles in or with a brand-side corporation, or an agency that supports them 5+ years experience with a high-growth enterprise technology company/client Excellent written and presentation skills for senior/executive audiences Direct experience producing various-sized event programs with strong attention to detail Strong project and budget management expertise End-to-end event strategy experience from goal setting using data to execution Experience overseeing event design and creating memorable attendee experiences Ability to build strong relationships with internal and external partners International project management experience, including localization needs and international budget/finance management Ability to multi-task and adapt to change with interruptions while staying productive Strong prioritization and ability to manage evolving deliverables Ability to delegate effectively and build vendor relationships Willingness to manage all aspects of a program Preferred Qualifications
Experience using Microsoft Office, Mac, G Suite, Confluence, and Jira Compensation
At Atlassian, we design equitable, explainable, and competitive compensation programs. The base pay range for new hires in the United States is determined by geographic pay zones: Zone A: $156,600 - $204,450; Zone B: $141,300 - $184,475; Zone C: $130,500 - $170,375. This role may be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information and confirm your zone with your recruiter. Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you and your family, including health and wellbeing resources and paid volunteer days. For more details, visit go.atlassian.com/perksandbenefits. About Atlassian
At Atlassian, we are motivated by a common goal: to unleash the potential of every team. Our software helps teams collaborate and do what may be impossible alone. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All information will be kept confidential according to EEO guidelines. We can support accommodations or adjustments at any stage of the recruitment process. To learn more about our culture and hiring process, visit go.atlassian.com/crh. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Software Development
#J-18808-Ljbffr