Museum of the Bible
Join the Museum of the Bible as an
Email Marketing Specialist . The Email Marketing Specialist will play a key role in advancing Museum of the Bible’s mission by supporting our email communications strategy. Working closely with our digital marketing agency, this role focuses on executing effective campaigns that drive engagement, fundraising, ticket sales, and ecommerce revenue. Overview
The specialist will be hands-on in Mailchimp, Salesforce (CRM), and other platforms, ensuring best practices are applied in campaign execution, list management, and reporting, while also supporting landing page optimization and revenue-focused strategies. Key Responsibilities
Campaign Management & Execution: Collaborate with our digital marketing agency to plan and deliver 10-25 email sends per month. Build, test, and deploy emails in Mailchimp, ensuring technical accuracy and brand alignment. Coordinate the internal review and approval process for all campaigns. Manage list segmentation and targeting, using audience behaviors, lifecycle stage, and donor/fundraising data. Strategy & Optimization: Partner with the agency to refine campaign cadence and editorial calendar. Implement A/B testing on subject lines, creative, and CTAs. Support landing page strategies that improve conversions across ticket sales, donations, and ecommerce. Supply best practices in fundraising and direct-response marketing to email creative and journeys. Data & Reporting: Monitor performance metrics for each campaign (open rates, CTR, conversions, revenue impact, donations, etc.). Track and report on fundraising/donation results and ecommerce sales driven by email. Maintain UTM tracking for ~25 emails per month, ensuring accuracy in analytics and reporting dashboards. Manage and regularly update a centralized database or spreadsheet of email performance results to track trends over time and provide easy reference for the team. Pull insights from GA4, BigCommerce, iDonate, and Domo to inform future optimizations. Technical & Platform Management: Manage technical integrations between Salesforce, Mailchimp, Act-On, and Tessitura, ensuring accurate data syncing for donor, ticketing, and subscriber information. Maintain healthy lists and deliverability by managing imports, unsubscribes, and data integrity. Collaborate with Business Systems and agency partners to troubleshoot issues, support platform transitions (e.g., Mailchimp onboarding), and optimize configurations. Collaboration & Communication: Partner daily with our agency team on campaign planning, execution, and reporting. Work cross-functionally with Development, Ticketing, and Ecommerce teams to align messaging and offers. Coordinate with internal designers, content creators, and marketing leadership to ensure campaign needs are met. Actively participate in recurring marketing and cross-department meetings. Qualifications
3–5 years of experience in email marketing or digital communications, ideally with fundraising or revenue-driving focus. Proficiency in Mailchimp with strong understanding of email marketing best practices and deliverability. Experience with CRM and analytics integrations (Salesforce, Act-On, Tessitura, GA4, Domo, BigCommerce, iDonate), including the ability to ensure accurate data syncing and leverage CRM data for targeted campaigns. Knowledge of landing page optimization, CRO, and direct-response fundraising concepts. Strong organizational skills with the ability to manage multiple projects in collaboration with agency partners. Analytical mindset with ability to translate data into actionable insights. Passion for the mission of the Museum of the Bible. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Museums, Historical Sites, and Zoos Museum of the Bible is an equal opportunity employer and is committed to diversity and inclusion in all aspects of recruitment and employment.
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Email Marketing Specialist . The Email Marketing Specialist will play a key role in advancing Museum of the Bible’s mission by supporting our email communications strategy. Working closely with our digital marketing agency, this role focuses on executing effective campaigns that drive engagement, fundraising, ticket sales, and ecommerce revenue. Overview
The specialist will be hands-on in Mailchimp, Salesforce (CRM), and other platforms, ensuring best practices are applied in campaign execution, list management, and reporting, while also supporting landing page optimization and revenue-focused strategies. Key Responsibilities
Campaign Management & Execution: Collaborate with our digital marketing agency to plan and deliver 10-25 email sends per month. Build, test, and deploy emails in Mailchimp, ensuring technical accuracy and brand alignment. Coordinate the internal review and approval process for all campaigns. Manage list segmentation and targeting, using audience behaviors, lifecycle stage, and donor/fundraising data. Strategy & Optimization: Partner with the agency to refine campaign cadence and editorial calendar. Implement A/B testing on subject lines, creative, and CTAs. Support landing page strategies that improve conversions across ticket sales, donations, and ecommerce. Supply best practices in fundraising and direct-response marketing to email creative and journeys. Data & Reporting: Monitor performance metrics for each campaign (open rates, CTR, conversions, revenue impact, donations, etc.). Track and report on fundraising/donation results and ecommerce sales driven by email. Maintain UTM tracking for ~25 emails per month, ensuring accuracy in analytics and reporting dashboards. Manage and regularly update a centralized database or spreadsheet of email performance results to track trends over time and provide easy reference for the team. Pull insights from GA4, BigCommerce, iDonate, and Domo to inform future optimizations. Technical & Platform Management: Manage technical integrations between Salesforce, Mailchimp, Act-On, and Tessitura, ensuring accurate data syncing for donor, ticketing, and subscriber information. Maintain healthy lists and deliverability by managing imports, unsubscribes, and data integrity. Collaborate with Business Systems and agency partners to troubleshoot issues, support platform transitions (e.g., Mailchimp onboarding), and optimize configurations. Collaboration & Communication: Partner daily with our agency team on campaign planning, execution, and reporting. Work cross-functionally with Development, Ticketing, and Ecommerce teams to align messaging and offers. Coordinate with internal designers, content creators, and marketing leadership to ensure campaign needs are met. Actively participate in recurring marketing and cross-department meetings. Qualifications
3–5 years of experience in email marketing or digital communications, ideally with fundraising or revenue-driving focus. Proficiency in Mailchimp with strong understanding of email marketing best practices and deliverability. Experience with CRM and analytics integrations (Salesforce, Act-On, Tessitura, GA4, Domo, BigCommerce, iDonate), including the ability to ensure accurate data syncing and leverage CRM data for targeted campaigns. Knowledge of landing page optimization, CRO, and direct-response fundraising concepts. Strong organizational skills with the ability to manage multiple projects in collaboration with agency partners. Analytical mindset with ability to translate data into actionable insights. Passion for the mission of the Museum of the Bible. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Museums, Historical Sites, and Zoos Museum of the Bible is an equal opportunity employer and is committed to diversity and inclusion in all aspects of recruitment and employment.
#J-18808-Ljbffr