Head of Artist D2C Marketing

Nashville, TN (preferred) | Open to NYC or LA Role Description Mick is looking for a Head of Artist D2C Marketing to join the team. As Mick’s artist merchandise business continues to scale, we’re seeking a senior marketing leader to drive the direct-to-consumer (D2C) strategy across our roster. This is a pivotal time at Mick as we deepen our investment in eCommerce, fan engagement, and brand-building across all artist platforms. We’re looking for someone who’s both creative and data-driven, someone who can turn artist vision into a compelling product, and drive real revenue through smart marketing, storytelling, and digital innovation. This person will have a high-impact role shaping the entire D2C operation - from building out marketing and promotional strategies for product drops and tours to optimizing the digital shopping experience and increasing conversion rates. This is a rare opportunity to build and lead a merchandising function that’s deeply embedded with our artists’ brands and career development. Qualifications Leading and optimizing all D2C ecommerce platforms, including artist web stores (Shopify) and third-party channels. Developing full-funnel digital marketing campaigns to drive sales, fan engagement, and repeat traffic. Partnering closely with artist managers, creative teams, and external stakeholders to integrate merch into overall brand strategy. Creating go-to-market plans for music releases, tours, and special events, ensuring merch strategies are aligned with key career moments. Monitoring industry trends and competitive landscape to identify growth opportunities and keep our offerings innovative. Overseeing merchandising performance analytics and reporting to inform future strategies and decisions. Helping develop the broader eCommerce infrastructure, tools, and team needed to scale D2C across our roster. About You Experience Requirements 8+ years in artist merchandising, e-commerce, or a related field Proven track record of building and scaling direct-to-consumer marketing and sales initiatives Experience working closely with creative stakeholders Skills Deep expertise in Shopify and other eCommerce platforms Strong command of digital marketing strategy - paid, owned, and earned media Analytical mindset with experience in performance tracking and conversion optimization Strong visual sensibility and understanding of brand development Understanding of live touring and event merchandising logistics is a plus Strategic thinker who can zoom out and see the big picture, but also dive deep into execution Creative, fan-focused marketer who can tell compelling stories through product Highly collaborative with excellent communication and interpersonal skills Curious, resourceful, and always looking to innovate Passionate about music, culture, and artist development About Mick Mick Management is a leading artist management firm dedicated to shaping and elevating the careers of exceptional musical talent. With a rich history of successful collaborations and a forward-thinking approach, Mick Management has become a trusted partner for artists seeking to navigate the complexities of the music industry. Our extensive network, strategic insights, and hands-on guidance ensure that our roster of artists not only achieves their current goals but also lays the groundwork for enduring success. Mick has offices in New York, Nashville and Los Angeles. Our roster includes The Marias, Leon Bridges, The Backseat Lovers, Maggie Rogers, My Morning Jacket, Caamp, Sharon Van Etten, Ray LaMontagne, David Gray and more. Life @ Mick Working at Mick is not just a job; it's an immersive experience where passion for music meets a dynamic and supportive work environment. Our team is a close-knit community of dedicated professionals who share a common goal of empowering artists and shaping the future of the music industry. Our goal is to foster a collaborative atmosphere where each team member's unique skills and perspectives contribute to our collective success. As part of the Mick family, you'll enjoy a range of perks and benefits designed to support your personal and professional growth. From competitive compensation packages to comprehensive health and wellness benefits, we prioritize the well-being of our team. Join Us! At Mick Management, we are dedicated to fostering a diverse and inclusive workplace where every voice is heard and valued. We believe in the strength that comes from a team enriched by varied perspectives, and we are committed to inclusive hiring practices that reflect the diverse tapestry of the music industry and the world at large. We are a proud equal opportunity employer and do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. Mick Management is an equal opportunity employer.

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