Cornerstone Building Brands
Director, Digital & Social Marketing
Cornerstone Building Brands, Raleigh, North Carolina, United States
Company Description
Cornerstone Building Brands, headquartered in Cary, North Carolina, is the largest manufacturer of external building products in North America with over $6 billion in annual revenue and an expansive North American footprint that includes almost 20,000 employees, operating in +100 manufacturing facilities, supported by a network of +80 distribution and branch office facilities. We have a broad product offering with a well-regarded brand portfolio including the #1 position in windows, vinyl siding, metal accessories, and metal roofing and wall systems. We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play. Job Description
The
Director, Digital & Social Marketing
leads the development and execution of digital and social strategies that support Cornerstone Building Brands’ marketing and business goals. This leader owns the performance, optimization, and governance of the company’s websites, digital channels and social media ecosystem—while also overseeing lead generation, marketing automation, paid media, search, online reputation management, and the enterprise marketing technology stack. This leader will lead a team focused on implementing best practices, driving day-to-day execution, and ensuring digital initiatives are aligned across the enterprise. The Director also partners cross-functionally with marketing, IT, legal, compliance, UX, and business unit teams to deliver integrated, data-driven marketing programs that elevate customer experience and contribute to brand growth and revenue performance. Responsibilities
Center of Excellence Leadership Lead the Digital & Social Marketing Center of Excellence, establishing governance, processes, and best practices for digital properties, social media, paid media, search, email marketing, marketing automation and online reputation management to ensure consistency and optimal performance across the organization. Develop a comprehensive framework aligned with corporate goals while supporting the unique needs of individual business units Act as the enterprise digital marketing subject matter expert, providing guidance, training, and thought leadership on emerging trends, technologies, and platform innovations Foster collaboration among business units, sharing resources and insights to optimize digital and social marketing activities. Partner closely with IT, legal, human resources, customer support, and other cross-functional teams to integrate digital initiatives seamlessly across all touchpoints Strategic Oversight & Execution Develop and implement digital and social marketing strategies that align with corporate goals and drive brand awareness, engagement, and customer acquisition Oversee the planning, design, and performance of digital properties (websites, portals, and social platforms), ensuring alignment with brand strategy and user experience best practices Lead digital and social marketing planning processes, timelines, and milestones to ensure timely delivery of high-quality initiatives Search, Social, Digital Media & Reputation Establish enterprise-wide governance for SEO and SEM, optimizing visibility, keyword performance, and paid search ROI through continuous testing and refinement Develop guidelines and best practices for digital media execution, including programmatic and AI-enhanced campaigns, ensuring consistency, targeting precision, and brand impact Set standards for social media strategy and governance, enabling consistent voice, community management, and performance tracking across platforms Oversee online reputation management across review sites, business listings, Reddit, forums, and other third-party platforms to monitor sentiment and protect brand integrity Email Marketing, Marketing Automation & Customer Data Oversee the development and optimization of automated email programs that nurture prospects and retain customers across the funnel Drive testing and experimentation across email content, workflows, and segmentation to improve engagement and conversion rates Ensure platform deliverability, compliance, and campaign governance for all outbound communications Own the customer data strategy in partnership with IT and marketing operations—ensuring data accuracy, compliance, and actionable insights across platforms Leverage enriched data sets and behavioral insights to enhance personalization, targeting, and performance across digital campaigns Data Privacy, Security & Accessibility Compliance Ensure all digital initiatives comply with data privacy regulations (e.g., GDPR, CCPA), maintaining the highest standards for security and privacy protection across digital channels Oversee web accessibility (WCAG) compliance, conducting regular audits and ensuring all digital properties are inclusive and accessible to all users Collaborate with legal and compliance teams to ensure digital governance policies are up-to-date and adhered to across the organization Performance Monitoring & Reporting Define KPIs and use analytics tools to measure the performance of digital and social marketing across business units Use insights to inform strategy, optimize conversion paths, and continuously improve the user experience Deliver regular reporting and executive-level updates on digital and social marketing impact, performance trends, and recommendations Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred 10+ years of experience in marketing, digital marketing, customer-facing technologies, or business strategy Experience leading digital and social marketing efforts in a matrixed organization, with a strong understanding of financial metrics and performance-driven strategies Strong knowledge of web security, data privacy regulations, and accessibility standards Experience in the building products, manufacturing or construction industry is a plus, but not required Excellent project management skills with the ability to manage multiple initiatives simultaneously Willingness to travel as needed Leadership Competencies
Cornerstone Building Brands (CBB) Values and Behaviors & Mindsets
– Act consistently with CBB’s Values (Safety, Integrity, & Inclusion) and Behaviors & Mindsets (Customer-Centricity, Interconnectedness, Continuous Improvement) Analytical Skills
– ability to translate data into business insights Communication
– ability to communicate and manage stakeholders by simplifying complex topics for non-technical audiences to enable action Delivers Results
– Prioritizes achieving outcomes without compromising values Develops People & Builds Teams
– Foster a culture of continuous learning, develop talent, and build high-performing teams Influences with Impact
– Clearly communicates with confidence to drive action and build enthusiasm Resiliency
– Rebounding from setbacks and adversity when facing difficult situations Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran.
#J-18808-Ljbffr
Cornerstone Building Brands, headquartered in Cary, North Carolina, is the largest manufacturer of external building products in North America with over $6 billion in annual revenue and an expansive North American footprint that includes almost 20,000 employees, operating in +100 manufacturing facilities, supported by a network of +80 distribution and branch office facilities. We have a broad product offering with a well-regarded brand portfolio including the #1 position in windows, vinyl siding, metal accessories, and metal roofing and wall systems. We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play. Job Description
The
Director, Digital & Social Marketing
leads the development and execution of digital and social strategies that support Cornerstone Building Brands’ marketing and business goals. This leader owns the performance, optimization, and governance of the company’s websites, digital channels and social media ecosystem—while also overseeing lead generation, marketing automation, paid media, search, online reputation management, and the enterprise marketing technology stack. This leader will lead a team focused on implementing best practices, driving day-to-day execution, and ensuring digital initiatives are aligned across the enterprise. The Director also partners cross-functionally with marketing, IT, legal, compliance, UX, and business unit teams to deliver integrated, data-driven marketing programs that elevate customer experience and contribute to brand growth and revenue performance. Responsibilities
Center of Excellence Leadership Lead the Digital & Social Marketing Center of Excellence, establishing governance, processes, and best practices for digital properties, social media, paid media, search, email marketing, marketing automation and online reputation management to ensure consistency and optimal performance across the organization. Develop a comprehensive framework aligned with corporate goals while supporting the unique needs of individual business units Act as the enterprise digital marketing subject matter expert, providing guidance, training, and thought leadership on emerging trends, technologies, and platform innovations Foster collaboration among business units, sharing resources and insights to optimize digital and social marketing activities. Partner closely with IT, legal, human resources, customer support, and other cross-functional teams to integrate digital initiatives seamlessly across all touchpoints Strategic Oversight & Execution Develop and implement digital and social marketing strategies that align with corporate goals and drive brand awareness, engagement, and customer acquisition Oversee the planning, design, and performance of digital properties (websites, portals, and social platforms), ensuring alignment with brand strategy and user experience best practices Lead digital and social marketing planning processes, timelines, and milestones to ensure timely delivery of high-quality initiatives Search, Social, Digital Media & Reputation Establish enterprise-wide governance for SEO and SEM, optimizing visibility, keyword performance, and paid search ROI through continuous testing and refinement Develop guidelines and best practices for digital media execution, including programmatic and AI-enhanced campaigns, ensuring consistency, targeting precision, and brand impact Set standards for social media strategy and governance, enabling consistent voice, community management, and performance tracking across platforms Oversee online reputation management across review sites, business listings, Reddit, forums, and other third-party platforms to monitor sentiment and protect brand integrity Email Marketing, Marketing Automation & Customer Data Oversee the development and optimization of automated email programs that nurture prospects and retain customers across the funnel Drive testing and experimentation across email content, workflows, and segmentation to improve engagement and conversion rates Ensure platform deliverability, compliance, and campaign governance for all outbound communications Own the customer data strategy in partnership with IT and marketing operations—ensuring data accuracy, compliance, and actionable insights across platforms Leverage enriched data sets and behavioral insights to enhance personalization, targeting, and performance across digital campaigns Data Privacy, Security & Accessibility Compliance Ensure all digital initiatives comply with data privacy regulations (e.g., GDPR, CCPA), maintaining the highest standards for security and privacy protection across digital channels Oversee web accessibility (WCAG) compliance, conducting regular audits and ensuring all digital properties are inclusive and accessible to all users Collaborate with legal and compliance teams to ensure digital governance policies are up-to-date and adhered to across the organization Performance Monitoring & Reporting Define KPIs and use analytics tools to measure the performance of digital and social marketing across business units Use insights to inform strategy, optimize conversion paths, and continuously improve the user experience Deliver regular reporting and executive-level updates on digital and social marketing impact, performance trends, and recommendations Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred 10+ years of experience in marketing, digital marketing, customer-facing technologies, or business strategy Experience leading digital and social marketing efforts in a matrixed organization, with a strong understanding of financial metrics and performance-driven strategies Strong knowledge of web security, data privacy regulations, and accessibility standards Experience in the building products, manufacturing or construction industry is a plus, but not required Excellent project management skills with the ability to manage multiple initiatives simultaneously Willingness to travel as needed Leadership Competencies
Cornerstone Building Brands (CBB) Values and Behaviors & Mindsets
– Act consistently with CBB’s Values (Safety, Integrity, & Inclusion) and Behaviors & Mindsets (Customer-Centricity, Interconnectedness, Continuous Improvement) Analytical Skills
– ability to translate data into business insights Communication
– ability to communicate and manage stakeholders by simplifying complex topics for non-technical audiences to enable action Delivers Results
– Prioritizes achieving outcomes without compromising values Develops People & Builds Teams
– Foster a culture of continuous learning, develop talent, and build high-performing teams Influences with Impact
– Clearly communicates with confidence to drive action and build enthusiasm Resiliency
– Rebounding from setbacks and adversity when facing difficult situations Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran.
#J-18808-Ljbffr