Wingstop Restaurants Inc.
Field Marketing Manager, Southwest
Wingstop Restaurants Inc., Arlington, Texas, United States, 76000
Overview
Join to apply for the
Field Marketing Manager, Southwest
role at
Wingstop Restaurants Inc. We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. We believe having a strong people foundation centered on our values creates a crave-worthy culture and a talented team, ensuring our brand is poised for accelerated growth. We all win together. What We’ll Need What we’ll need
We are seeking a dynamic Field Marketing Manager, Southwest with an in-depth understanding of the Quick Service Restaurant (QSR) and Fast Casual landscape. In this role, you will oversee marketing activity in the Southwest Region, collaborating closely with Brand Partners (franchisees) to influence and guide their marketing strategies tailored to their local markets. This individual will serve as a subject matter expert on all brand local marketing initiatives and work closely with Ops partners to provide best in class Brand Partner support. They will be a strategic thinker with a proactive hands-on approach and have excellent communication skills. They must be a self-starter and thrive in a fast-paced ambiguous environment with little to no direction.
Work with internal cross functional partners including Operations, Delivery, Consumer Insights, Development, and FP&A to support strategic vision and drive growth for all assigned regions.
Leverage market insights and analytics to provide effective recommendations on building brand awareness, increasing customer engagement, and driving sales & traffic.
Manage, support, and track all New Restaurant Openings (NROs) in the opening process for the West Region Brand Partners.
Collaborate with the Media team to implement media support for existing restaurants and NROs to drive positive transaction growth.
Provide data driven marketing analysis/tactics for restaurant-level plans to address business challenges and deliver consistent results.
Support Brand Partner New Restaurant Openings including media plans, Local Store Marketing (LSM) initiatives, and Grand Openings.
Identify opportunities within Southwest Region markets to generate brand awareness and drive transaction growth.
Prepare regular communications and presentations for Brand Partners and Ops leadership, including Period & Quarterly Sales Performance.
Evaluate and assess potential sponsorship or partnership opportunities for all brand partners.
Proactively introduce new ideas/solutions/opportunities to address regional needs more effectively.
Other duties as assigned.
What you’ll need
Bachelor’s Degree required in Marketing, or related field.
5+ years of experience in Marketing, Field Marketing, or relevant field required
Quick Service Restaurant marketing experience required
Background in restaurant and/or retail franchise experience preferred
Local Media knowledge
Advanced Excel & PowerPoint skills
Power BI data experience (other data sources are accepted)
Strong interpersonal and relationship building skills
Knowledge of local marketing strategies
Up to 40% travel
Live in the Southwestern part of the United States
Who you are No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble and collaborative, seeking to support others and contribute wherever you can.
You care deeply about doing great work and driving results. You’re curious, ask questions, and seek opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.
You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is part of learning and growth. You take action, move fast, and keep pushing forward.
You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure your actions build others up.
You push yourself and others to be better. You embrace healthy conflict, knowing great ideas and strong teams emerge from honest conversations. You believe that leaders create leaders and are committed to fostering a culture of growth and continuous improvement.
Benefits
Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Basic life and AD&D insurance provided
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Fun Is The Best Flavor
Lunch provided every Tuesday and Thursday in office
Work from home Fridays
Discount on Wingstop gift cards
Onsite game room
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, or any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
Seniority level: Mid-Senior level • Employment type: Full-time • Job function: Marketing and Sales • Industries: Restaurants
Referrals increase your chances of interviewing at Wingstop Restaurants Inc. by 2x
Get notified about new Field Marketing Manager jobs in Dallas-Fort Worth Metroplex.
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Join to apply for the
Field Marketing Manager, Southwest
role at
Wingstop Restaurants Inc. We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. We believe having a strong people foundation centered on our values creates a crave-worthy culture and a talented team, ensuring our brand is poised for accelerated growth. We all win together. What We’ll Need What we’ll need
We are seeking a dynamic Field Marketing Manager, Southwest with an in-depth understanding of the Quick Service Restaurant (QSR) and Fast Casual landscape. In this role, you will oversee marketing activity in the Southwest Region, collaborating closely with Brand Partners (franchisees) to influence and guide their marketing strategies tailored to their local markets. This individual will serve as a subject matter expert on all brand local marketing initiatives and work closely with Ops partners to provide best in class Brand Partner support. They will be a strategic thinker with a proactive hands-on approach and have excellent communication skills. They must be a self-starter and thrive in a fast-paced ambiguous environment with little to no direction.
Work with internal cross functional partners including Operations, Delivery, Consumer Insights, Development, and FP&A to support strategic vision and drive growth for all assigned regions.
Leverage market insights and analytics to provide effective recommendations on building brand awareness, increasing customer engagement, and driving sales & traffic.
Manage, support, and track all New Restaurant Openings (NROs) in the opening process for the West Region Brand Partners.
Collaborate with the Media team to implement media support for existing restaurants and NROs to drive positive transaction growth.
Provide data driven marketing analysis/tactics for restaurant-level plans to address business challenges and deliver consistent results.
Support Brand Partner New Restaurant Openings including media plans, Local Store Marketing (LSM) initiatives, and Grand Openings.
Identify opportunities within Southwest Region markets to generate brand awareness and drive transaction growth.
Prepare regular communications and presentations for Brand Partners and Ops leadership, including Period & Quarterly Sales Performance.
Evaluate and assess potential sponsorship or partnership opportunities for all brand partners.
Proactively introduce new ideas/solutions/opportunities to address regional needs more effectively.
Other duties as assigned.
What you’ll need
Bachelor’s Degree required in Marketing, or related field.
5+ years of experience in Marketing, Field Marketing, or relevant field required
Quick Service Restaurant marketing experience required
Background in restaurant and/or retail franchise experience preferred
Local Media knowledge
Advanced Excel & PowerPoint skills
Power BI data experience (other data sources are accepted)
Strong interpersonal and relationship building skills
Knowledge of local marketing strategies
Up to 40% travel
Live in the Southwestern part of the United States
Who you are No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble and collaborative, seeking to support others and contribute wherever you can.
You care deeply about doing great work and driving results. You’re curious, ask questions, and seek opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.
You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is part of learning and growth. You take action, move fast, and keep pushing forward.
You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure your actions build others up.
You push yourself and others to be better. You embrace healthy conflict, knowing great ideas and strong teams emerge from honest conversations. You believe that leaders create leaders and are committed to fostering a culture of growth and continuous improvement.
Benefits
Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Basic life and AD&D insurance provided
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Fun Is The Best Flavor
Lunch provided every Tuesday and Thursday in office
Work from home Fridays
Discount on Wingstop gift cards
Onsite game room
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, or any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
Seniority level: Mid-Senior level • Employment type: Full-time • Job function: Marketing and Sales • Industries: Restaurants
Referrals increase your chances of interviewing at Wingstop Restaurants Inc. by 2x
Get notified about new Field Marketing Manager jobs in Dallas-Fort Worth Metroplex.
#J-18808-Ljbffr