Lyons Leather Co.™
Overview
Lyons Leather Co. is a rapidly growing woman-owned small business in Colorado, specializing in handcrafted leather bags and accessories. We are looking for a dynamic Shopify-first Ecommerce Marketing Director to take our digital presence to the next level by hitting key sales metrics and driving reach across digital channels. This is a contract-to-hire role, remote, reporting to the Founder & CEO.
Responsibilities
Strategy & Leadership
Develop and execute a comprehensive ecommerce marketing strategy to drive growth and profitability.
Manage the marketing budget and allocate resources across channels to maximize ROI.
Partner with the Founder to shape the brand’s voice while growing customer engagement and meeting determined quarterly KPIs.
Digital Marketing
Oversee paid and organic social, email, SMS, influencer, rewards and affiliate programs.
Optimize advertising campaigns across Facebook, Instagram, Google, Pinterest, and emerging platforms.
Develop influencer and brand partnerships to grow awareness and engagement.
Third party agency and contractor management (email, content, paid media, etc.).
Ecommerce Management
Drive site traffic and improve conversion rates through CRO.
Manage Shopify site promotions, product page launches, merchandising, and onsite marketing.
App management, recurring auditing and analytics.
Ensure product launches and campaigns are executed seamlessly online.
Analytics & Insights
Monitor performance metrics, analyze results, and provide actionable insights.
Use data-driven decision making to test, learn, and scale strategies.
Build reporting dashboards to track KPIs across channels.
Harness community feedback and sales data to inform product design and inventory projections.
Retention & Community
Lead customer retention efforts through email, SMS, and loyalty strategies.
Build brand community through storytelling and content marketing.
Enhance customer lifetime value and strengthen brand loyalty.
Qualifications
5–8 years of experience in digital marketing/ecommerce, ideally in consumer goods, fashion, or accessories.
Proven track record of scaling ecommerce revenue through paid, owned, and earned channels.
Strong knowledge of Shopify, Klaviyo (or similar ESP), Google Analytics, and paid media platforms.
Excellent analytical skills, with ability to turn data into actionable insights.
Creative thinker with strong brand storytelling ability.
Leadership skills with a collaborative and entrepreneurial spirit.
Passion for small business growth and appreciation for our products.
Why Join Us
Be part of a fast-growing, mission-driven small business.
Play a pivotal role in shaping the future of Lyons Leather Co.
Opportunity to bring creative ideas to life in a hands-on environment.
Competitive compensation, growth opportunities, and potential for equity.
How to Apply Please send your resume, portfolio (if applicable), and a short note about why you’d be a great fit to hello@lyonsleatherco.com. Please use "Ecommerce Marketing Director" as the subject line.
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Responsibilities
Strategy & Leadership
Develop and execute a comprehensive ecommerce marketing strategy to drive growth and profitability.
Manage the marketing budget and allocate resources across channels to maximize ROI.
Partner with the Founder to shape the brand’s voice while growing customer engagement and meeting determined quarterly KPIs.
Digital Marketing
Oversee paid and organic social, email, SMS, influencer, rewards and affiliate programs.
Optimize advertising campaigns across Facebook, Instagram, Google, Pinterest, and emerging platforms.
Develop influencer and brand partnerships to grow awareness and engagement.
Third party agency and contractor management (email, content, paid media, etc.).
Ecommerce Management
Drive site traffic and improve conversion rates through CRO.
Manage Shopify site promotions, product page launches, merchandising, and onsite marketing.
App management, recurring auditing and analytics.
Ensure product launches and campaigns are executed seamlessly online.
Analytics & Insights
Monitor performance metrics, analyze results, and provide actionable insights.
Use data-driven decision making to test, learn, and scale strategies.
Build reporting dashboards to track KPIs across channels.
Harness community feedback and sales data to inform product design and inventory projections.
Retention & Community
Lead customer retention efforts through email, SMS, and loyalty strategies.
Build brand community through storytelling and content marketing.
Enhance customer lifetime value and strengthen brand loyalty.
Qualifications
5–8 years of experience in digital marketing/ecommerce, ideally in consumer goods, fashion, or accessories.
Proven track record of scaling ecommerce revenue through paid, owned, and earned channels.
Strong knowledge of Shopify, Klaviyo (or similar ESP), Google Analytics, and paid media platforms.
Excellent analytical skills, with ability to turn data into actionable insights.
Creative thinker with strong brand storytelling ability.
Leadership skills with a collaborative and entrepreneurial spirit.
Passion for small business growth and appreciation for our products.
Why Join Us
Be part of a fast-growing, mission-driven small business.
Play a pivotal role in shaping the future of Lyons Leather Co.
Opportunity to bring creative ideas to life in a hands-on environment.
Competitive compensation, growth opportunities, and potential for equity.
How to Apply Please send your resume, portfolio (if applicable), and a short note about why you’d be a great fit to hello@lyonsleatherco.com. Please use "Ecommerce Marketing Director" as the subject line.
#J-18808-Ljbffr