Roku
Overview
Americas Recruiting Lead @ Roku | People Power | Strategic Talent Partner | Driving Scalable Hiring Solutions Globally Teamwork makes a stream work.
Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. Roku pioneers streaming to the TV, connecting consumers to content, enabling publishers to build and monetize audiences, and providing advertisers unique capabilities to engage consumers. From day one at Roku, you’ll contribute in a fast-growing environment where no one is a bystander. You’ll have opportunities to delight millions of TV streamers globally while gaining experience across disciplines. About the team Roku’s Media Distribution team drives performance across the Roku ecosystem—on and off platform—by leveraging data-driven insights and backend infrastructure expertise. We translate cross-functional narratives into clear, actionable strategies and maintain a continuous feedback loop to keep budget stakeholders informed and empowered to shape future initiatives. The team sits within the Consumer Marketing Organization (CMO), responsible for growing Roku’s owned and operated services through strategic marketing campaigns that tell compelling stories about the Roku experience and its offerings. This is a fast-paced, collaborative environment where your work has tangible impact. About the role
This team shapes how users discover content and contributes directly to Roku’s success. It’s a fast-paced, collaborative environment where your work has real impact. The Senior Performance Manager leads the development of comprehensive media strategies that drive streaming hours, subscriptions, and engagement by effectively and efficiently using owned and operated media. This role requires cross-team collaboration and comfort in using data to create effective media plans. What you'll be doing
Develop and execute successful performance marketing strategies on a Roku device to drive KPI performance for internal marketing areas supported by the Consumer Marketing Organization Liaise with key stakeholders on marketing, creative, product, and analytics teams to implement best practices and inform decisions with performance results Partner cross-functionally with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the overall media strategy Be the POC with product, marketing clients, analytics, and engineering teams on all media capabilities and measurement projects Utilize analytics and platform tools to track and optimize KPIs Report performance to Marketing teams, other stakeholders, and Senior leadership Have a keen understanding of Roku’s ad products and campaign execution capabilities Ensure all campaigns are captured correctly in internal reporting tools We're excited if you have
In-depth understanding of the Streaming TV landscape Experience with omnichannel campaigns in entertainment or streaming TV is strongly preferred Comfortable working with ambiguity Media planning experience preferred Ability to extract actionable insights from data and translate them to tasks for both marketing and technical stakeholders Ability to translate business goals into an effective high-level campaign strategy Experience making data-driven marketing decisions to improve and optimize campaigns Experience developing content engagement campaigns at a media, streaming, or subscription service is a plus Excellent troubleshooting, analytical, and problem-solving abilities with cross-functional collaboration in a dynamic environment Ability to work collaboratively in a fast-paced, changing environment Strong judgment and attention to detail with an understanding of marketing and advertising ethics, including privacy laws and cookie-less contexts Positive and collaborative personality; commitment to achieving success Ability to operate under tight timelines and pivot as needed Strong strategic, analytical, and interpersonal communication skills Familiarity with Tableau, Looker, Google Analytics, and similar analytics platforms Benefits
Roku offers a diverse range of benefits as part of our compensation package, including global access to mental health and financial wellness resources. Local benefits may include healthcare (medical, dental, vision), life, disability, commuter, and retirement options (401(k)/pension). We support time off for vacation and personal needs. Availability of benefits varies by location and role; consult your recruiter for specifics. The Roku Culture
Roku is a fast-paced place where everyone focuses on the company’s success. We value talented, collaborative colleagues who are bold, move fast, and deliver through teamwork and trust. We believe in pragmatic innovation and problem-solving that reaches customers. Since 2002, Roku has built a culture of action and impact. To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge Roku may contact you about job roles and have read Roku's Applicant Privacy Notice, understanding that Roku will use your information as described in that notice. If you do not wish to receive communications, you may unsubscribe here at any time. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
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Americas Recruiting Lead @ Roku | People Power | Strategic Talent Partner | Driving Scalable Hiring Solutions Globally Teamwork makes a stream work.
Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. Roku pioneers streaming to the TV, connecting consumers to content, enabling publishers to build and monetize audiences, and providing advertisers unique capabilities to engage consumers. From day one at Roku, you’ll contribute in a fast-growing environment where no one is a bystander. You’ll have opportunities to delight millions of TV streamers globally while gaining experience across disciplines. About the team Roku’s Media Distribution team drives performance across the Roku ecosystem—on and off platform—by leveraging data-driven insights and backend infrastructure expertise. We translate cross-functional narratives into clear, actionable strategies and maintain a continuous feedback loop to keep budget stakeholders informed and empowered to shape future initiatives. The team sits within the Consumer Marketing Organization (CMO), responsible for growing Roku’s owned and operated services through strategic marketing campaigns that tell compelling stories about the Roku experience and its offerings. This is a fast-paced, collaborative environment where your work has tangible impact. About the role
This team shapes how users discover content and contributes directly to Roku’s success. It’s a fast-paced, collaborative environment where your work has real impact. The Senior Performance Manager leads the development of comprehensive media strategies that drive streaming hours, subscriptions, and engagement by effectively and efficiently using owned and operated media. This role requires cross-team collaboration and comfort in using data to create effective media plans. What you'll be doing
Develop and execute successful performance marketing strategies on a Roku device to drive KPI performance for internal marketing areas supported by the Consumer Marketing Organization Liaise with key stakeholders on marketing, creative, product, and analytics teams to implement best practices and inform decisions with performance results Partner cross-functionally with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the overall media strategy Be the POC with product, marketing clients, analytics, and engineering teams on all media capabilities and measurement projects Utilize analytics and platform tools to track and optimize KPIs Report performance to Marketing teams, other stakeholders, and Senior leadership Have a keen understanding of Roku’s ad products and campaign execution capabilities Ensure all campaigns are captured correctly in internal reporting tools We're excited if you have
In-depth understanding of the Streaming TV landscape Experience with omnichannel campaigns in entertainment or streaming TV is strongly preferred Comfortable working with ambiguity Media planning experience preferred Ability to extract actionable insights from data and translate them to tasks for both marketing and technical stakeholders Ability to translate business goals into an effective high-level campaign strategy Experience making data-driven marketing decisions to improve and optimize campaigns Experience developing content engagement campaigns at a media, streaming, or subscription service is a plus Excellent troubleshooting, analytical, and problem-solving abilities with cross-functional collaboration in a dynamic environment Ability to work collaboratively in a fast-paced, changing environment Strong judgment and attention to detail with an understanding of marketing and advertising ethics, including privacy laws and cookie-less contexts Positive and collaborative personality; commitment to achieving success Ability to operate under tight timelines and pivot as needed Strong strategic, analytical, and interpersonal communication skills Familiarity with Tableau, Looker, Google Analytics, and similar analytics platforms Benefits
Roku offers a diverse range of benefits as part of our compensation package, including global access to mental health and financial wellness resources. Local benefits may include healthcare (medical, dental, vision), life, disability, commuter, and retirement options (401(k)/pension). We support time off for vacation and personal needs. Availability of benefits varies by location and role; consult your recruiter for specifics. The Roku Culture
Roku is a fast-paced place where everyone focuses on the company’s success. We value talented, collaborative colleagues who are bold, move fast, and deliver through teamwork and trust. We believe in pragmatic innovation and problem-solving that reaches customers. Since 2002, Roku has built a culture of action and impact. To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge Roku may contact you about job roles and have read Roku's Applicant Privacy Notice, understanding that Roku will use your information as described in that notice. If you do not wish to receive communications, you may unsubscribe here at any time. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
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