Kraft Heinz
Overview
Associate Director, Consumer Insights role at Kraft Heinz. The Consumer Insights Associate Director will champion the consumer and own the innovation agenda for the Taste Elevation (TE) business unit brands, including Heinz, Philadelphia Kraft, Classico and others. The role identifies, develops and integrates consumer insights across these businesses to drive a growth mindset and a consumer-obsessed culture. The Associate Director has overall responsibility for the US TE BU innovation agenda and partners with Global Innovation CIS and NA CIS leaders to drive synergies and maximize brand and category success. The role relies on custom strategic market research and a mix of information sources to deliver insights that provide a competitive advantage to Kraft Heinz’s innovation agenda. Responsibilities
Key strategic insights partner to the Taste Elevation BU Leads the Consumer Insights Innovation road map development (whitespace identification, ideation, validation) across TE; executes the learning agenda for Kraft and Miracle Whip brands Identify breakthrough solutions delivering speed and rigor in all aspects of consumer learning; challenge status quo and build strategy and consumer learning plans Drive toward larger/scalable platform ideas vs. one-off innovation launches Influence and build internal buy-in for the innovation pipeline with rigorous consumer understanding Shape the long-term category story and innovation go-to-market strategy for the Taste Meals and Snacks categories through right-sized consumer learning and storytelling Lead, coach and develop a team of three to deliver on the TE BU Innovation Agenda Operate effectively in ambiguity, creating strategic direction for growth opportunities Key Skills
Strategic: be a key strategic business partner to Marketing; leverage consumer understanding, research methodologies, best practices to drive the business forward Influential: influence at all levels and work with cross-functional teams Impactful: translate insights into actionable recommendations Ownership: willing to build a function from the ground up and think entrepreneurially Flexibility: adapt to changing priorities with strong results orientation Communication: distill insights clearly to drive empathy and storytelling Self-motivation: manage multiple workstreams with actionable plans Analytical: identify patterns to inform brand actions Collaborative: strong team player in a fast-paced environment Coaching & People Leadership: develop a high-performing team Curiosity & Action: high intellectual curiosity with tangible results Influence: ability to influence senior leaders and drive impact Qualifications
Experience leading people management Significant experience in innovation insights from whitespace through ideation and validation Experience with agile, iterative innovation; strong collaboration with Marketing, R&D, Supply Chain, Sensory, and more Proficient in qualitative and quantitative market research methods; experience applying these tools to innovation development Experience with primary and secondary data sources Working knowledge of syndicated tools (e.g., Nielsen, Circana, Mintel, etc.) Ability to distill insights and drive organizational impact Comfort with ambiguity, change management Storytelling skills with strong communication and presentation capabilities Compensation & Benefits
New Hire Base Salary Range: $159,400.00 - $199,200.00. Eligible for a performance-based bonus as per plan terms. Benefits include health coverage, retirement plans, and wellbeing programs; details vary by role, country, and other factors. Location
Chicago/Aon Center Equal Opportunity
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. For reasonable accommodation during the job application process, contact NAZTAOps@kraftheinz.com for assistance.
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Associate Director, Consumer Insights role at Kraft Heinz. The Consumer Insights Associate Director will champion the consumer and own the innovation agenda for the Taste Elevation (TE) business unit brands, including Heinz, Philadelphia Kraft, Classico and others. The role identifies, develops and integrates consumer insights across these businesses to drive a growth mindset and a consumer-obsessed culture. The Associate Director has overall responsibility for the US TE BU innovation agenda and partners with Global Innovation CIS and NA CIS leaders to drive synergies and maximize brand and category success. The role relies on custom strategic market research and a mix of information sources to deliver insights that provide a competitive advantage to Kraft Heinz’s innovation agenda. Responsibilities
Key strategic insights partner to the Taste Elevation BU Leads the Consumer Insights Innovation road map development (whitespace identification, ideation, validation) across TE; executes the learning agenda for Kraft and Miracle Whip brands Identify breakthrough solutions delivering speed and rigor in all aspects of consumer learning; challenge status quo and build strategy and consumer learning plans Drive toward larger/scalable platform ideas vs. one-off innovation launches Influence and build internal buy-in for the innovation pipeline with rigorous consumer understanding Shape the long-term category story and innovation go-to-market strategy for the Taste Meals and Snacks categories through right-sized consumer learning and storytelling Lead, coach and develop a team of three to deliver on the TE BU Innovation Agenda Operate effectively in ambiguity, creating strategic direction for growth opportunities Key Skills
Strategic: be a key strategic business partner to Marketing; leverage consumer understanding, research methodologies, best practices to drive the business forward Influential: influence at all levels and work with cross-functional teams Impactful: translate insights into actionable recommendations Ownership: willing to build a function from the ground up and think entrepreneurially Flexibility: adapt to changing priorities with strong results orientation Communication: distill insights clearly to drive empathy and storytelling Self-motivation: manage multiple workstreams with actionable plans Analytical: identify patterns to inform brand actions Collaborative: strong team player in a fast-paced environment Coaching & People Leadership: develop a high-performing team Curiosity & Action: high intellectual curiosity with tangible results Influence: ability to influence senior leaders and drive impact Qualifications
Experience leading people management Significant experience in innovation insights from whitespace through ideation and validation Experience with agile, iterative innovation; strong collaboration with Marketing, R&D, Supply Chain, Sensory, and more Proficient in qualitative and quantitative market research methods; experience applying these tools to innovation development Experience with primary and secondary data sources Working knowledge of syndicated tools (e.g., Nielsen, Circana, Mintel, etc.) Ability to distill insights and drive organizational impact Comfort with ambiguity, change management Storytelling skills with strong communication and presentation capabilities Compensation & Benefits
New Hire Base Salary Range: $159,400.00 - $199,200.00. Eligible for a performance-based bonus as per plan terms. Benefits include health coverage, retirement plans, and wellbeing programs; details vary by role, country, and other factors. Location
Chicago/Aon Center Equal Opportunity
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. For reasonable accommodation during the job application process, contact NAZTAOps@kraftheinz.com for assistance.
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