Kraft Heinz Company
Job Description
We are seeking a strategic, hands-on Consumer Insights Manager to partner with our marketing and cross-functional teams. This role will shape consumer strategy and drive growth by translating consumer and market data into clear, actionable recommendations that inform brand positioning, targeting, renovation and innovation decisions, and communication effectiveness. Key responsibilities Serve as a strategic business partner to brand and marketing teams; shape insight-led strategy and priorities. Lead consumer research programs (qualitative and quantitative) from design through execution and synthesis. Provide actionable recommendations rooted in consumer understanding, business context and market dynamics. Support product renovation and innovation decision-making, including limited-time offerings and new product concepts. Evaluate communication and activation effectiveness to optimize messaging and media decisions. Integrate primary and secondary data sources, syndicated tracking, and internal datasets to identify trends and opportunities. Translate complex findings into concise, compelling narratives and presentations for stakeholders at all levels. Manage external research partners and vendors as needed; design and execute bespoke research when appropriate. Navigate ambiguity, prioritize competing needs, and deliver results in a fast-paced environment. Desired skills and attributes Strategic thinker with strong commercial orientation and ability to influence cross-functional teams. Excellent communicator and storyteller who distills complex data into clear, actionable insight. Strong analytical aptitude; comfortable working with quantitative data and identifying meaningful patterns. Experienced across a range of research methodologies (qualitative and quantitative) and adept at selecting the right approach for the question. Collaborative, adaptable, and comfortable working in a changing, entrepreneurial environment. Self-motivated with strong project and stakeholder management capabilities. Curious, creative, and focused on driving practical business outcomes. Qualifications Proven experience with both primary and secondary research approaches. Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel or equivalents). Experience managing research vendors and executing end-to-end studies. Kraft Heinz offers a range of benefits, including healthcare, protection, and savings plans, as well as wellbeing programs and resources. New Hire Base Salary Range:
$102,100.00 - $127,600.00 Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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We are seeking a strategic, hands-on Consumer Insights Manager to partner with our marketing and cross-functional teams. This role will shape consumer strategy and drive growth by translating consumer and market data into clear, actionable recommendations that inform brand positioning, targeting, renovation and innovation decisions, and communication effectiveness. Key responsibilities Serve as a strategic business partner to brand and marketing teams; shape insight-led strategy and priorities. Lead consumer research programs (qualitative and quantitative) from design through execution and synthesis. Provide actionable recommendations rooted in consumer understanding, business context and market dynamics. Support product renovation and innovation decision-making, including limited-time offerings and new product concepts. Evaluate communication and activation effectiveness to optimize messaging and media decisions. Integrate primary and secondary data sources, syndicated tracking, and internal datasets to identify trends and opportunities. Translate complex findings into concise, compelling narratives and presentations for stakeholders at all levels. Manage external research partners and vendors as needed; design and execute bespoke research when appropriate. Navigate ambiguity, prioritize competing needs, and deliver results in a fast-paced environment. Desired skills and attributes Strategic thinker with strong commercial orientation and ability to influence cross-functional teams. Excellent communicator and storyteller who distills complex data into clear, actionable insight. Strong analytical aptitude; comfortable working with quantitative data and identifying meaningful patterns. Experienced across a range of research methodologies (qualitative and quantitative) and adept at selecting the right approach for the question. Collaborative, adaptable, and comfortable working in a changing, entrepreneurial environment. Self-motivated with strong project and stakeholder management capabilities. Curious, creative, and focused on driving practical business outcomes. Qualifications Proven experience with both primary and secondary research approaches. Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel or equivalents). Experience managing research vendors and executing end-to-end studies. Kraft Heinz offers a range of benefits, including healthcare, protection, and savings plans, as well as wellbeing programs and resources. New Hire Base Salary Range:
$102,100.00 - $127,600.00 Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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