dentsu
Senior Manager, Promotions and Loyalty Strategy
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Senior Manager, Promotions and Loyalty Strategy
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dentsu . Job Description
Merkle is a global, data-driven performance marketing agency delivering personalized customer experiences across platforms and devices. We have over 30 years of experience partnering with Fortune 1000 companies and leading nonprofits to maximize customer value. We have expertise in data, technology, and analytics, which powers our people-based marketing strategies. We have strengths across performance media, customer experience, CRM, loyalty, and enterprise marketing technology that improve measurable results and competitive advantage. We have a team of 9,600+ employees across 50+ offices worldwide, headquartered in Columbia, Maryland. Since 2016, we have been part of dentsu. Learn more at www.merkleinc.com. Responsibilities
You will define strategies that promote engagement across the customer lifecycle and foster lasting emotional connections with the brand. You will support consulting engagements through discovery, strategy and delivery—leading workshops, conducting research, analyzing data, and documenting requirements. You will oversee loyalty and customer experience programs, assess performance, and recommend enhancements. You will apply and expand your expertise in loyalty, engagement, customer strategy, and CRM to deliver client value. You will maintain a knowledge base of insights, and latest technologies in loyalty and customer experience. You will conduct industry research and develop resource materials for internal and client use. You will design surveys, analyze results, and present findings to clients. You will monitor social media for brand mentions, sentiment, volume patterns, and trending topics. Qualifications
3 or more years of experience with a focus of developing strategic customer experience programs Experience with a interest in a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, marketing analytics, data strategy, and CRM Experience with cross-channel integrated marketing campaigns Translate client needs and expectations into strategic solutions Diligent, disciplined, and accountable - comfortable in performing at a high level Willingness to work with clients in regulated industries including tobacco Experience with social aggregation tools (i.e., Brandwatch) and survey development tools (i.e., Survey Monkey) Salary:
$78,000 - $126,500
annually. Placement within the salary range is based on relevant experience and other factors permitted by law. Benefits
Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Dentsu complies with applicable state and local laws regarding employee leave benefits. For details, visit www.dentsubenefitsplus.com. Location:
USA - Remote - Maryland Time Type:
Full time Contract Type:
Permanent Notes
Dentsu is committed to equal employment opportunities for all applicants and employees. We do not discriminate based on race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy or related conditions, ancestry, disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status, or any other basis protected by law.
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Senior Manager, Promotions and Loyalty Strategy
role at
dentsu . Job Description
Merkle is a global, data-driven performance marketing agency delivering personalized customer experiences across platforms and devices. We have over 30 years of experience partnering with Fortune 1000 companies and leading nonprofits to maximize customer value. We have expertise in data, technology, and analytics, which powers our people-based marketing strategies. We have strengths across performance media, customer experience, CRM, loyalty, and enterprise marketing technology that improve measurable results and competitive advantage. We have a team of 9,600+ employees across 50+ offices worldwide, headquartered in Columbia, Maryland. Since 2016, we have been part of dentsu. Learn more at www.merkleinc.com. Responsibilities
You will define strategies that promote engagement across the customer lifecycle and foster lasting emotional connections with the brand. You will support consulting engagements through discovery, strategy and delivery—leading workshops, conducting research, analyzing data, and documenting requirements. You will oversee loyalty and customer experience programs, assess performance, and recommend enhancements. You will apply and expand your expertise in loyalty, engagement, customer strategy, and CRM to deliver client value. You will maintain a knowledge base of insights, and latest technologies in loyalty and customer experience. You will conduct industry research and develop resource materials for internal and client use. You will design surveys, analyze results, and present findings to clients. You will monitor social media for brand mentions, sentiment, volume patterns, and trending topics. Qualifications
3 or more years of experience with a focus of developing strategic customer experience programs Experience with a interest in a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, marketing analytics, data strategy, and CRM Experience with cross-channel integrated marketing campaigns Translate client needs and expectations into strategic solutions Diligent, disciplined, and accountable - comfortable in performing at a high level Willingness to work with clients in regulated industries including tobacco Experience with social aggregation tools (i.e., Brandwatch) and survey development tools (i.e., Survey Monkey) Salary:
$78,000 - $126,500
annually. Placement within the salary range is based on relevant experience and other factors permitted by law. Benefits
Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Dentsu complies with applicable state and local laws regarding employee leave benefits. For details, visit www.dentsubenefitsplus.com. Location:
USA - Remote - Maryland Time Type:
Full time Contract Type:
Permanent Notes
Dentsu is committed to equal employment opportunities for all applicants and employees. We do not discriminate based on race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy or related conditions, ancestry, disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status, or any other basis protected by law.
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