Anthropic
Product Marketing Manager, Claude Code
Anthropic, San Francisco, California, United States, 94199
About the role
We're looking for a Product Marketing Manager to accelerate the growth of Claude Code, our frontier coding agent. This role sits at the intersection of technical product understanding and go-to-market strategy, serving as the orchestrator who ensures our features reach developers with clarity and impact. As the PMM for Claude Code, you'll embed with our engineering teams to understand the technical roadmap, then coordinate across marketing, sales, and developer relations to deliver cohesive launches that reinforce our position at the frontier of AI-powered development tools. Claude Code ships features at an exceptional pace, and we need someone who can build systematic approaches to launch excellence while maintaining the technical fluency to earn credibility with both our engineering teams and developer audience. Responsibilities
Launch Orchestration:
Own the end-to-end launch process for Claude Code features, from early roadmap discussions with engineering through post-launch analysis. Build and maintain launch calendars, coordinate cross-functional teams, and ensure consistent messaging across all channels Messaging & Positioning Framework:
Develop crisp, technically-accurate messaging that translates Claude Code's capabilities into clear value propositions for different developer personas and use cases Sales Enablement:
Create strategic enablement materials including competitive battle cards and demo materials that help our sales team articulate Claude Code's differentiation in technical conversations Competitive Intelligence:
Monitor the developer tools landscape, particularly competing AI coding assistants, to inform our positioning and identify opportunities for differentiation You may be a good fit if you have
2-4 years of experience in developer tools, API/platform, or technical product marketing Demonstrated ability to work directly with engineering teams and translate technical concepts for diverse audiences Strong project management skills with experience coordinating complex, multi-stakeholder launches Exceptional written communication skills, particularly in crafting clear, concise technical messaging Experience with sales enablement, including creating competitive positioning and technical demo materials Low ego and willingness to dig into detailed execution work while maintaining strategic perspective Strong candidates may also have
Previous experience as a software engineer, DevRel, or technical sales engineer Deep familiarity with the developer tools ecosystem (IDE extensions, CI/CD, version control, etc.) Experience at early-stage startups or rapidly scaling product teams Understanding of AI technologies and their applications in software development Track record of successful launches for developer-focused products Representative projects
Building a systematic launch cadence that can handle both major feature releases and weekly incremental improvements Creating a comprehensive competitive intelligence framework for the AI coding assistant space Coordinating a major product launch involving 15+ stakeholders across engineering, sales, marketing, and leadership Establishing metrics and feedback loops to measure launch effectiveness and iterate on go-to-market strategies Why this role matters
Claude Code represents a fundamental shift in how developers write and interact with code. As we continue to push the boundaries of what's possible with AI-assisted development, we need someone who can ensure our innovations reach developers in ways that are both technically credible and impactful. You\'ll have direct visibility to engineering leadership and the opportunity to shape how one of the industry\'s most innovative developer tools goes to market. Deadline to apply:
Rolling basis. The base compensation for this position is below. Our total compensation package for full-time employees includes equity, benefits, and may include incentive compensation. $200,000 - $255,000 USD Logistics
Education requirements:
A Bachelor's degree in a related field or equivalent experience. Location
Hybrid policy: Currently, staff are expected to be in one of our offices at least 25% of the time. Some roles may require more time in offices. Visa sponsorship:
We sponsor visas. If we make you an offer, we will make every reasonable effort to obtain a visa with support from an immigration lawyer. We encourage you to apply even if you do not meet every qualification. We value diverse perspectives and believe AI systems like ours have significant social and ethical implications. How we're different
We value impact and collaborative work, aiming for steerable, trustworthy AI. We pursue high-impact research directions and emphasize clear communication and collaboration across teams. Equal Opportunity & Compliance
Anthropic is an equal opportunity employer. We do not discriminate on the basis of protected status. This posting may include voluntary self-identification for EEO compliance; participation is voluntary and confidential. For more information, please review our equal employment opportunity policy.
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We're looking for a Product Marketing Manager to accelerate the growth of Claude Code, our frontier coding agent. This role sits at the intersection of technical product understanding and go-to-market strategy, serving as the orchestrator who ensures our features reach developers with clarity and impact. As the PMM for Claude Code, you'll embed with our engineering teams to understand the technical roadmap, then coordinate across marketing, sales, and developer relations to deliver cohesive launches that reinforce our position at the frontier of AI-powered development tools. Claude Code ships features at an exceptional pace, and we need someone who can build systematic approaches to launch excellence while maintaining the technical fluency to earn credibility with both our engineering teams and developer audience. Responsibilities
Launch Orchestration:
Own the end-to-end launch process for Claude Code features, from early roadmap discussions with engineering through post-launch analysis. Build and maintain launch calendars, coordinate cross-functional teams, and ensure consistent messaging across all channels Messaging & Positioning Framework:
Develop crisp, technically-accurate messaging that translates Claude Code's capabilities into clear value propositions for different developer personas and use cases Sales Enablement:
Create strategic enablement materials including competitive battle cards and demo materials that help our sales team articulate Claude Code's differentiation in technical conversations Competitive Intelligence:
Monitor the developer tools landscape, particularly competing AI coding assistants, to inform our positioning and identify opportunities for differentiation You may be a good fit if you have
2-4 years of experience in developer tools, API/platform, or technical product marketing Demonstrated ability to work directly with engineering teams and translate technical concepts for diverse audiences Strong project management skills with experience coordinating complex, multi-stakeholder launches Exceptional written communication skills, particularly in crafting clear, concise technical messaging Experience with sales enablement, including creating competitive positioning and technical demo materials Low ego and willingness to dig into detailed execution work while maintaining strategic perspective Strong candidates may also have
Previous experience as a software engineer, DevRel, or technical sales engineer Deep familiarity with the developer tools ecosystem (IDE extensions, CI/CD, version control, etc.) Experience at early-stage startups or rapidly scaling product teams Understanding of AI technologies and their applications in software development Track record of successful launches for developer-focused products Representative projects
Building a systematic launch cadence that can handle both major feature releases and weekly incremental improvements Creating a comprehensive competitive intelligence framework for the AI coding assistant space Coordinating a major product launch involving 15+ stakeholders across engineering, sales, marketing, and leadership Establishing metrics and feedback loops to measure launch effectiveness and iterate on go-to-market strategies Why this role matters
Claude Code represents a fundamental shift in how developers write and interact with code. As we continue to push the boundaries of what's possible with AI-assisted development, we need someone who can ensure our innovations reach developers in ways that are both technically credible and impactful. You\'ll have direct visibility to engineering leadership and the opportunity to shape how one of the industry\'s most innovative developer tools goes to market. Deadline to apply:
Rolling basis. The base compensation for this position is below. Our total compensation package for full-time employees includes equity, benefits, and may include incentive compensation. $200,000 - $255,000 USD Logistics
Education requirements:
A Bachelor's degree in a related field or equivalent experience. Location
Hybrid policy: Currently, staff are expected to be in one of our offices at least 25% of the time. Some roles may require more time in offices. Visa sponsorship:
We sponsor visas. If we make you an offer, we will make every reasonable effort to obtain a visa with support from an immigration lawyer. We encourage you to apply even if you do not meet every qualification. We value diverse perspectives and believe AI systems like ours have significant social and ethical implications. How we're different
We value impact and collaborative work, aiming for steerable, trustworthy AI. We pursue high-impact research directions and emphasize clear communication and collaboration across teams. Equal Opportunity & Compliance
Anthropic is an equal opportunity employer. We do not discriminate on the basis of protected status. This posting may include voluntary self-identification for EEO compliance; participation is voluntary and confidential. For more information, please review our equal employment opportunity policy.
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