TEKsystems
Overview
Join to apply for the
Digital Marketing Specialist
role at
TEKsystems .
Responsibilities
Collaborate with key stakeholders to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to deliver the right message/content throughout the buyer journey, from awareness to customer loyalty.
Conduct competitor and customer analysis, and develop campaigns briefs including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.
Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.
Work through content strategy as a key pillar for the campaign. Write high quality copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, in collaboration with technical writers and designers for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stage.
Conduct regular analysis of campaigns and make recommendations to optimize outcomes; ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or as needed by management. Measure key results to drive objectives (OKRs).
Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy-to-understand charts, graphics and visuals to support conclusions and communicate messages to stakeholders across the organization. Support weekly, monthly and quarterly reporting cadences.
Qualifications
Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.
Minimum of 5 years of experience in B2B marketing.
Intermediate/Advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
Intermediate/Advanced knowledge of Google Analytics (GA4), UTM codes and Looker Studio.
Intermediate/Advanced knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).
Intermediate/Advanced knowledge of buyer journey, personas and lead nurture processes.
Intermediate/Advanced knowledge of marketing automation (list management, email, landing page, forms, etc.).
Intermediate/Advanced knowledge of Google Ads and LinkedIn Ads (other platforms helpful).
Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.
Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.).
Intermediate knowledge of social media networks.
Intermediate knowledge of SEO (on-page, off-page, link building).
Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels).
Intermediate knowledge of display networks.
Prior work experience in related microbiology and/or life science industry a plus.
Pay and Benefits The pay range for this position is $40.00 - $42.00/hr.
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Work Arrangement This is a fully remote position.
Application Details This position is anticipated to close on Oct 21, 2025.
About TEKsystems We\'re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That\'s the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at TEKsystems by 2x
Sign in to set job alerts for “Digital Marketing Specialist” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Digital Marketing Specialist
role at
TEKsystems .
Responsibilities
Collaborate with key stakeholders to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to deliver the right message/content throughout the buyer journey, from awareness to customer loyalty.
Conduct competitor and customer analysis, and develop campaigns briefs including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.
Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.
Work through content strategy as a key pillar for the campaign. Write high quality copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, in collaboration with technical writers and designers for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stage.
Conduct regular analysis of campaigns and make recommendations to optimize outcomes; ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or as needed by management. Measure key results to drive objectives (OKRs).
Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy-to-understand charts, graphics and visuals to support conclusions and communicate messages to stakeholders across the organization. Support weekly, monthly and quarterly reporting cadences.
Qualifications
Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.
Minimum of 5 years of experience in B2B marketing.
Intermediate/Advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
Intermediate/Advanced knowledge of Google Analytics (GA4), UTM codes and Looker Studio.
Intermediate/Advanced knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).
Intermediate/Advanced knowledge of buyer journey, personas and lead nurture processes.
Intermediate/Advanced knowledge of marketing automation (list management, email, landing page, forms, etc.).
Intermediate/Advanced knowledge of Google Ads and LinkedIn Ads (other platforms helpful).
Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.
Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.).
Intermediate knowledge of social media networks.
Intermediate knowledge of SEO (on-page, off-page, link building).
Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels).
Intermediate knowledge of display networks.
Prior work experience in related microbiology and/or life science industry a plus.
Pay and Benefits The pay range for this position is $40.00 - $42.00/hr.
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Work Arrangement This is a fully remote position.
Application Details This position is anticipated to close on Oct 21, 2025.
About TEKsystems We\'re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That\'s the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at TEKsystems by 2x
Sign in to set job alerts for “Digital Marketing Specialist” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr