Walmart
Senior Director, Marketing Planning and Strategy, Strategic Marketing Partnershi
Walmart, Bentonville, Arkansas, United States, 72712
Position Summary
As
Strategic Marketing Partnerships head , you will lead the vision, development, and execution of Sam’s Club’s external partnerships to accelerate member acquisition, engagement, retention, and deliver multi-billion-dollar revenue growth. This enterprise-wide role shapes the strategic alliance roadmap, forges C-suite relationships with Fortune 500 brands, and launches integrated marketing partnerships that unlock new channels, enhance member value, and position Sam’s Club as the most relevant and rewarding membership in the market. You will operate at the intersection of strategy, marketing, data, and relationship management, driving measurable impact across all facets of the business.
About the Team The Strategic Marketing Partnerships team creates and scales partnerships that extend the Sam’s Club value proposition into new consumer and business ecosystems. We identify, negotiate, and activate alliances with leading brands across retail, travel, dining, services, and e-commerce, delivering differentiated member experiences and profitable growth. Our work is data-driven, relationship-led, and outcome-focused, requiring cross-functional collaboration across Marketing, Membership, Finance, Product, Technology, and Operations to deliver high-impact results at speed and scale.
What you’ll do
Lead the strategic partnerships vision
- build and execute a long-term partnership roadmap aligned to Sam’s Club growth priorities, leveraging data insights to identify high-value opportunities.
Deliver transformative growth with an eye towards growing and retaining Sam’s Club members
- structure and execute partnerships capable of generating
$1B+ in incremental annual revenue
and acquiring
10M+ new members annually .
Negotiate complex, high-value agreements
- secure exclusive partnerships, offers, co-branded programs, and marketplace integrations that drive member engagement and partner ROI.
Leverage data and analytics
- integrate first and third-party insights to optimize partner targeting, offer design, and marketing execution for maximum performance.
Expand distribution through partner ecosystems
- embed Sam’s Club offers into external retail, digital, and loyalty platforms to extend reach to new audiences.
Represent Sam’s Club at the C-suite level
- act as the executive relationship owner for Fortune 500 partners, industry associations, and key stakeholders.
Foster cross-functional execution excellence
- align Marketing, Membership, Finance, Technology, and Operations to deliver partnerships that are scalable, measurable, and sustainable.
Build and lead a high-performing team
- attract, develop, and retain top talent in strategic partnerships, marketing, and business development.
Key Performance Indicators (KPIs) Annual Member Acquisition
– Deliver a minimum of
1M net new members
annually through strategic partnership channels.
Revenue Impact
– Generate
$1B+ incremental revenue
and co-brand card purchase volume annually from partnership-driven programs.
Partner ROI & Engagement
– Achieve an average
partner ROI of 4:1
on co-funded marketing and offer investments, with sustained year-over-year growth.
What you’ll bring
15+ years of senior leadership experience in
strategic partnerships, business development, or integrated marketing
roles, ideally with Fortune 500 brands or large-scale membership organizations.
Proven track record of
structuring and executing partnerships
with $500M+ annual impact, including co-branded programs, loyalty integrations, and cross-industry campaigns.
Exceptional
executive relationship management skills
with experience influencing and negotiating at the C-suite level.
Strong
strategic and financial acumen , including P&L responsibility, ROI modeling, and partnership performance measurement.
Experience leveraging
first and third-party data
to drive partner selection, campaign targeting, and measurable outcomes.
Ability to lead in a
fast-paced, matrixed environment , aligning multiple stakeholders and functions to deliver complex initiatives.
Commitment to building
inclusive, high-performance cultures
and developing future leaders.
Benefits and Compensation At Walmart and Sam’s Club, we offer competitive pay as well as performance-based bonuses and other benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include disability coverage, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO/PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is
$130,000.00-$260,000.00 . Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
1 year’s supervisory experience or experience leading cross-functional projects.
Preferred Qualifications
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and have a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
#J-18808-Ljbffr
Strategic Marketing Partnerships head , you will lead the vision, development, and execution of Sam’s Club’s external partnerships to accelerate member acquisition, engagement, retention, and deliver multi-billion-dollar revenue growth. This enterprise-wide role shapes the strategic alliance roadmap, forges C-suite relationships with Fortune 500 brands, and launches integrated marketing partnerships that unlock new channels, enhance member value, and position Sam’s Club as the most relevant and rewarding membership in the market. You will operate at the intersection of strategy, marketing, data, and relationship management, driving measurable impact across all facets of the business.
About the Team The Strategic Marketing Partnerships team creates and scales partnerships that extend the Sam’s Club value proposition into new consumer and business ecosystems. We identify, negotiate, and activate alliances with leading brands across retail, travel, dining, services, and e-commerce, delivering differentiated member experiences and profitable growth. Our work is data-driven, relationship-led, and outcome-focused, requiring cross-functional collaboration across Marketing, Membership, Finance, Product, Technology, and Operations to deliver high-impact results at speed and scale.
What you’ll do
Lead the strategic partnerships vision
- build and execute a long-term partnership roadmap aligned to Sam’s Club growth priorities, leveraging data insights to identify high-value opportunities.
Deliver transformative growth with an eye towards growing and retaining Sam’s Club members
- structure and execute partnerships capable of generating
$1B+ in incremental annual revenue
and acquiring
10M+ new members annually .
Negotiate complex, high-value agreements
- secure exclusive partnerships, offers, co-branded programs, and marketplace integrations that drive member engagement and partner ROI.
Leverage data and analytics
- integrate first and third-party insights to optimize partner targeting, offer design, and marketing execution for maximum performance.
Expand distribution through partner ecosystems
- embed Sam’s Club offers into external retail, digital, and loyalty platforms to extend reach to new audiences.
Represent Sam’s Club at the C-suite level
- act as the executive relationship owner for Fortune 500 partners, industry associations, and key stakeholders.
Foster cross-functional execution excellence
- align Marketing, Membership, Finance, Technology, and Operations to deliver partnerships that are scalable, measurable, and sustainable.
Build and lead a high-performing team
- attract, develop, and retain top talent in strategic partnerships, marketing, and business development.
Key Performance Indicators (KPIs) Annual Member Acquisition
– Deliver a minimum of
1M net new members
annually through strategic partnership channels.
Revenue Impact
– Generate
$1B+ incremental revenue
and co-brand card purchase volume annually from partnership-driven programs.
Partner ROI & Engagement
– Achieve an average
partner ROI of 4:1
on co-funded marketing and offer investments, with sustained year-over-year growth.
What you’ll bring
15+ years of senior leadership experience in
strategic partnerships, business development, or integrated marketing
roles, ideally with Fortune 500 brands or large-scale membership organizations.
Proven track record of
structuring and executing partnerships
with $500M+ annual impact, including co-branded programs, loyalty integrations, and cross-industry campaigns.
Exceptional
executive relationship management skills
with experience influencing and negotiating at the C-suite level.
Strong
strategic and financial acumen , including P&L responsibility, ROI modeling, and partnership performance measurement.
Experience leveraging
first and third-party data
to drive partner selection, campaign targeting, and measurable outcomes.
Ability to lead in a
fast-paced, matrixed environment , aligning multiple stakeholders and functions to deliver complex initiatives.
Commitment to building
inclusive, high-performance cultures
and developing future leaders.
Benefits and Compensation At Walmart and Sam’s Club, we offer competitive pay as well as performance-based bonuses and other benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include disability coverage, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO/PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is
$130,000.00-$260,000.00 . Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
1 year’s supervisory experience or experience leading cross-functional projects.
Preferred Qualifications
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and have a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
#J-18808-Ljbffr