Marketing Manager Job at Freeman+Leonard in Fort Worth

Overview

Freeman+Leonard is seeking a Marketing Manager for a retail client. This is a hybrid role in Plano, TX. REQUIRED: 4+ years in a B2B marketing agency doing lead generation. We are seeking a Marketing Manager to lead and execute integrated marketing initiatives across multiple brands. This role requires a seasoned marketer with knowledge of B2B and lead-generation strategies, plus the ability to balance short-term growth goals with long-term brand-building. You’ll drive digital campaigns, content development, and cross-channel initiatives while overseeing lead workflows, SEO/paid media, and offline marketing programs such as events and partnerships.

Key Responsibilities

• Digital Marketing & Events: Partner with agencies and internal stakeholders to direct and execute digital campaigns
• Review keyword analysis, audits, and campaign performance, providing feedback and optimizations
• Collaborate on SEM, SEO, and data strategy
• Coordinate and support experiential events, trade shows, and brand showcases
• Content Creation: Lead content development including photography, video, and creative assets
• Develop marketing collateral such as flyers, brochures, and other print materials
• Email & Social Marketing: Manage email campaigns and automations to drive engagement and lead conversion
• Oversee organic social strategy and content calendar in collaboration with internal teams
• Create and execute yearly promotional calendars with agency partners
• Oversee lead workflows and implement automation for follow-up and nurturing
• Partner with sales to improve lead quality and conversion rates
• Manage performance forecasts, weekly KPI tracking, and analytics reporting
• Deliver insights to optimize marketing and revenue outcomes
• Support marketing initiatives with external partners and resellers
• Build and manage a shared content library for use across channels

Qualifications

• 4–6 years of experience in marketing or agency account/strategy roles with a focus on B2B or lead-generation brands
• Proven success managing integrated marketing campaigns with measurable ROI
• Strong understanding of digital channels and analytics tools (Google Analytics, HubSpot, Salesforce, etc.)
• Experience managing agencies and vendors
• Excellent project management, communication, and leadership skills
• Ability to work in a fast-paced, dynamic environment with multiple stakeholders
• Bachelor’s degree in Marketing, Business, Communications, or related field

Preferred Qualifications

• Experience in consumer goods, lifestyle, health & wellness, or e-commerce sectors
• Familiarity with A/B testing, segmentation, and lifecycle marketing
• Experience with Shopify or similar platforms
• Creative and strategic thinker with a strong eye for brand and storytelling

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Advertising, and Strategy/Planning

Industries

• Retail, Marketing Services, and Advertising Services