SingleOps
Overview
Granum is a market leader in business management software for the green industry, powering thousands of landscaping and tree care companies across North America. We are seeking a Social Media Manager to grow Granum's digital presence and amplify our voice through authentic industry advocates. Reporting to the EVP Brand & Ecosystem, this role owns both the social media strategy (organic and paid content across platforms) and the Brand Ambassador program (influencers and industry voices). Together, these efforts will expand Granum's reach, generate awareness, and drive measurable pipeline. Key Responsibilities
Social Media Strategy
Develop and execute a social media strategy across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms. Plan and publish daily/weekly content in alignment with campaigns, events, and product launches. Collaborate with Creative and Video to deliver social-first content (short-form video, reels, graphics). Monitor engagement, respond to community interactions, and build Granum's digital presence. Track and report social metrics tied to awareness, engagement, and pipeline contribution. Brand Ambassador Program
Build and manage Granum's Brand Ambassador program. Recruit, contract, and onboard influencers and industry advocates. Negotiate deliverables, exclusivity terms, and incentives. Coordinate ambassador involvement in events, webinars, podcasts, and product launches. Run ongoing ambassador engagement (calls, workshops, recognition programs). Track ROI of ambassador activity (reach, engagement, UTM/codes → MQLs, SALs, logos). Collaboration
Partner with Partner Programs Manager to align ambassador activities with broader ecosystem strategy. Work with Brand Experience Manager to integrate ambassadors into events and activations. Support Demand Gen and Product Marketing by fueling campaigns with ambassador and social content. Success Metrics
Social reach, engagement, and community growth Number of logos influenced by ambassador campaigns (via UTMs/codes) Ambassador deliverables completed on time and on brand Percentage exclusivity across ambassador roster Contribution of social + ambassador content to pipeline Qualifications
4–6 years in social media, influencer, or community marketing roles (B2B or SaaS preferred) Proven experience growing and managing social channels with measurable results Strong background in influencer/ambassador program management (contracts, incentives, ROI) Excellent storytelling and content instincts for digital-first formats Strong relationship-building and negotiation skills Analytical skills to connect social metrics to business outcomes Comfortable with frequent travel Location & Reporting
Remote-first, North America-based Reports to EVP, Brand & Ecosystem Sponsorship
Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in the United States, without sponsorship from the company. Reasons you’ll love it here
Join a collaborative, supportive culture with a focus on having fun while making a real impact. Comprehensive health, dental, and vision plans for you and your family. 401K Matching and other benefits including HSA, FSA, Dependent Care FSA, disability and life insurance. Investment in your growth through conferences, courses, or tools to advance your skills. Great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown Dec 24 – Jan 1. EEO & Accessibility
Granum is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status. Granum participates in the federal E-Verify program. If you require accommodation, please contact hr@granum.com.
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Granum is a market leader in business management software for the green industry, powering thousands of landscaping and tree care companies across North America. We are seeking a Social Media Manager to grow Granum's digital presence and amplify our voice through authentic industry advocates. Reporting to the EVP Brand & Ecosystem, this role owns both the social media strategy (organic and paid content across platforms) and the Brand Ambassador program (influencers and industry voices). Together, these efforts will expand Granum's reach, generate awareness, and drive measurable pipeline. Key Responsibilities
Social Media Strategy
Develop and execute a social media strategy across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms. Plan and publish daily/weekly content in alignment with campaigns, events, and product launches. Collaborate with Creative and Video to deliver social-first content (short-form video, reels, graphics). Monitor engagement, respond to community interactions, and build Granum's digital presence. Track and report social metrics tied to awareness, engagement, and pipeline contribution. Brand Ambassador Program
Build and manage Granum's Brand Ambassador program. Recruit, contract, and onboard influencers and industry advocates. Negotiate deliverables, exclusivity terms, and incentives. Coordinate ambassador involvement in events, webinars, podcasts, and product launches. Run ongoing ambassador engagement (calls, workshops, recognition programs). Track ROI of ambassador activity (reach, engagement, UTM/codes → MQLs, SALs, logos). Collaboration
Partner with Partner Programs Manager to align ambassador activities with broader ecosystem strategy. Work with Brand Experience Manager to integrate ambassadors into events and activations. Support Demand Gen and Product Marketing by fueling campaigns with ambassador and social content. Success Metrics
Social reach, engagement, and community growth Number of logos influenced by ambassador campaigns (via UTMs/codes) Ambassador deliverables completed on time and on brand Percentage exclusivity across ambassador roster Contribution of social + ambassador content to pipeline Qualifications
4–6 years in social media, influencer, or community marketing roles (B2B or SaaS preferred) Proven experience growing and managing social channels with measurable results Strong background in influencer/ambassador program management (contracts, incentives, ROI) Excellent storytelling and content instincts for digital-first formats Strong relationship-building and negotiation skills Analytical skills to connect social metrics to business outcomes Comfortable with frequent travel Location & Reporting
Remote-first, North America-based Reports to EVP, Brand & Ecosystem Sponsorship
Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in the United States, without sponsorship from the company. Reasons you’ll love it here
Join a collaborative, supportive culture with a focus on having fun while making a real impact. Comprehensive health, dental, and vision plans for you and your family. 401K Matching and other benefits including HSA, FSA, Dependent Care FSA, disability and life insurance. Investment in your growth through conferences, courses, or tools to advance your skills. Great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown Dec 24 – Jan 1. EEO & Accessibility
Granum is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status. Granum participates in the federal E-Verify program. If you require accommodation, please contact hr@granum.com.
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