Staffbase
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Senior Performance Marketing Manager
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Staffbase . About Staffbase We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry-leading and award-winning agentic AI communications channels — intranet, employee app and email solutions — create engaging experiences that connect and empower employees. Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St.Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience. We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we're shaping the future of workplace communication. Role overview As our Senior Performance Marketing Manager for the North American market, you will play a crucial role in the ongoing growth of our customer acquisition. You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting. If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies, this role is for you. By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers and collaborate with regional marketing teams and sales on topics like account nurturing, content & event promotion, and ABM analyses. This is a hybrid role with core in-office days in NYC (Tribeca) on Tuesdays–Thursdays; it is expected that you will be in the office a minimum of 2 days per week during core days. What you'll be doing
Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense preferred) and Paid Social (YouTube, LinkedIn and Meta). Further developing and executing our ABM strategy. Using ABM analytics software to analyze how accounts’ behavior is influenced by performance marketing campaigns. Analyzing complex user journeys where most touchpoints are impressions, views and social interactions, rather than clicks. Monitoring and analyzing campaign metrics and reporting to identify new opportunities for growth. Creating and testing copy, creatives and ad formats. Staying up-to-date on the latest performance marketing tactics, trends, and best practices. Developing new and relevant skills to grow within the role. Becoming the topic expert for performance and ABM across the company and the go-to person for NA performance marketing. What you need to be successful
Experience owning the implementation and execution of paid campaigns within a B2B, SaaS, or digital agency environment. Experience in search advertising (Google) and social media advertising (LinkedIn, Facebook). Experience working with account lists in Salesforce. Strong analytical skills with the ability to interpret data and analyze complex user journeys; experience with 6Sense and other ABM platforms is a plus. Ability to lead strategic projects and present findings to stakeholders across the business. Experience collaborating with cross-functional teams across marketing and sales. Curiosity and passion for ABM, growth, and digital marketing. Strong written and verbal English communication skills. What you'll get
Competitive compensation with LTIP (unit-based Long Term Incentive Plan). Flexible working time models with hybrid work option and a yearly flex work allowance. Growth budget for external training and dedicated time off for growth. Vacation: 31 days per year (incl. one floating holiday) plus fully paid Fridays off during August. Wellbeing: Monthly Wellbeing Allowance for fitness, mental health, and relaxation. Health benefits: health plans, including dental & vision; 401(k) with company match. Parental leave: 12 weeks of paid parental leave. Wellbeing days and office amenities to support a healthy work environment. Volunteer day and employee referral program. In compliance with local law, compensation details are disclosed for roles performed in New York. Actual salaries vary based on location, experience, and performance. Pay Range: $124,168.00 - $146,081.00 base salary per year, with additional rewards and a comprehensive benefits package. Seniority level
Mid-Senior level Employment type
Full-time Job function
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Senior Performance Marketing Manager
role at
Staffbase . About Staffbase We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry-leading and award-winning agentic AI communications channels — intranet, employee app and email solutions — create engaging experiences that connect and empower employees. Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St.Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience. We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we're shaping the future of workplace communication. Role overview As our Senior Performance Marketing Manager for the North American market, you will play a crucial role in the ongoing growth of our customer acquisition. You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting. If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies, this role is for you. By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers and collaborate with regional marketing teams and sales on topics like account nurturing, content & event promotion, and ABM analyses. This is a hybrid role with core in-office days in NYC (Tribeca) on Tuesdays–Thursdays; it is expected that you will be in the office a minimum of 2 days per week during core days. What you'll be doing
Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense preferred) and Paid Social (YouTube, LinkedIn and Meta). Further developing and executing our ABM strategy. Using ABM analytics software to analyze how accounts’ behavior is influenced by performance marketing campaigns. Analyzing complex user journeys where most touchpoints are impressions, views and social interactions, rather than clicks. Monitoring and analyzing campaign metrics and reporting to identify new opportunities for growth. Creating and testing copy, creatives and ad formats. Staying up-to-date on the latest performance marketing tactics, trends, and best practices. Developing new and relevant skills to grow within the role. Becoming the topic expert for performance and ABM across the company and the go-to person for NA performance marketing. What you need to be successful
Experience owning the implementation and execution of paid campaigns within a B2B, SaaS, or digital agency environment. Experience in search advertising (Google) and social media advertising (LinkedIn, Facebook). Experience working with account lists in Salesforce. Strong analytical skills with the ability to interpret data and analyze complex user journeys; experience with 6Sense and other ABM platforms is a plus. Ability to lead strategic projects and present findings to stakeholders across the business. Experience collaborating with cross-functional teams across marketing and sales. Curiosity and passion for ABM, growth, and digital marketing. Strong written and verbal English communication skills. What you'll get
Competitive compensation with LTIP (unit-based Long Term Incentive Plan). Flexible working time models with hybrid work option and a yearly flex work allowance. Growth budget for external training and dedicated time off for growth. Vacation: 31 days per year (incl. one floating holiday) plus fully paid Fridays off during August. Wellbeing: Monthly Wellbeing Allowance for fitness, mental health, and relaxation. Health benefits: health plans, including dental & vision; 401(k) with company match. Parental leave: 12 weeks of paid parental leave. Wellbeing days and office amenities to support a healthy work environment. Volunteer day and employee referral program. In compliance with local law, compensation details are disclosed for roles performed in New York. Actual salaries vary based on location, experience, and performance. Pay Range: $124,168.00 - $146,081.00 base salary per year, with additional rewards and a comprehensive benefits package. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Technology, Information and Internet Referrals increase your chances of interviewing at Staffbase. Get notified about new Senior Marketing Manager jobs in New York, NY.
#J-18808-Ljbffr