PlayStation
Senior Director, Consumer Engagement Marketing
PlayStation, San Mateo, California, United States, 94409
Overview
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. PlayStation is a global leader in entertainment with products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, and PlayStation Studios titles. We strive to create an inclusive environment that empowers employees and embraces diversity. We welcome everyone who has a passion for innovation, technology, and play to explore open positions and join our growing global team. PlayStation is part of Sony Interactive Entertainment, a subsidiary of Sony Group Corporation. Location: San Mateo, CA (hybrid) Remote considered* The Sr. Director, Consumer Engagement, is a key strategic role at Sony Interactive Entertainment (SIE), responsible for partnering across the PlayStation portfolio to drive player engagement and revenue. This role leads and transforms the integrated lifecycle & content marketing team, responsible for content creation, channel management, and contact strategy across PlayStation’s owned channels (Web, Email, Mobile, and on-console). This leader partners with PlayStation’s product marketing, vertical marketing, and product teams and collaborates with SIE’s e-commerce marketing team to deliver D2C business outcomes. Reporting to the global Vice President of Growth, Media, and Omnichannel Marketing, this role oversees a globally distributed team across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to growth and player engagement. Responsibilities
Lifecycle Marketing & Consumer Engagement Marketing (Global Strategy, Planning & Delivery)
Lead global lifecycle and content marketing strategy across brands and services, in partnership with business & marketing verticals and regional teams. Drive unified, customer-centric content programs across owned channels that support engagement, monetization, retention, player success, and online safety goals. Scale new initiatives and optimize the program portfolio to improve campaign performance and maximize ROI. Maintain deep knowledge of CRM and the customer engagement landscape and evolutions, seek and understand emerging trends, and educate the marketing organization ongoing. Content Marketing, Editorial, SEO & Generative Search Optimization
Lead and develop a team of editors, web producers, and content marketers to deliver high-impact content aligned with brand, player, and business priorities. Set and manage organic growth goals, leveraging SEO and generative search strategies to drive revenue and engagement. Oversee content programs supporting PlayStation products, services, and third-party software. Leadership & Operational Excellence
Establish best practices and operational models through a Center of Excellence for lifecycle marketing, PlayStation.com editorial content, and platform engagement. Build and scale global planning, execution, and measurement frameworks to support marketing operations. Foster a test-and-learn culture and partner with analytics teams to deliver insights and demonstrate impact. Collaborate with Product Marketing, Engineering, and cross-functional content teams to ensure marketing requirements shape platform and marketing technology roadmaps; translate business and operational needs into requirements. Organizational Influence & Talent Development
Inspire and lead the Customer Engagement team, focusing on transformation, cohesion, career development, and executional excellence. Contribute to the broader Growth and Omnichannel Marketing leadership team, driving SIE’s growth marketing transformation and supporting a culture of innovation and accountability. Influence enterprise-wide content planning by partnering with internal stakeholders across PR Comms, Store, and Customer Support editorial functions. Qualifications
Bachelor degree in Marketing, Communications/ Advertising / Media Studies, or equivalent experience. Minimum 18+ years’ experience in D2C marketing, customer lifecycle management, and engagement marketing. Proven experience in leading large-scale functional transformations (CRM and/or content operations focus) with global impact and the ability to work empathetically across regions. Video game and/or entertainment marketing experience preferred, but not required. 10+ years of management experience with demonstrated leadership; strong analytical and budgeting capabilities. Insights-led expertise on owned channels & CRM landscape (web, email, social, SMS, on-platform messaging, etc.), with creative and strategic thinking. Clear perspective on omnichannel measurement. Understanding of traditional SEO and content marketing’s role in organic discovery, and informed view on AI-powered search engines, LLMs, and agentic systems. Ability to prioritize and juggle multiple projects in a dynamic, deadline-driven environment. Advanced communication and negotiation skills; excellent interpersonal skills to earn trust with internal teams and external vendors. Inspiring leader with proven ability to lead and develop a globally distributed team. *PlayStation offers a global hybrid office/remote working model — Flex Modes — blending remote flexibility with in-person collaboration where work requires it. Please refer to our Candidate Privacy Notice for more information about how we process your personal information and your data protection rights. At SIE, base pay ranges are set based on market benchmarks and geographic location. Base pay is subject to variation based on hybrid policy and factors such as knowledge, skills, experience, and location. This role is eligible for SIE’s benefits package (medical, dental, vision, 401(k) matching, paid time off, wellness program and employee discounts) and may include a bonus. Base pay range estimate: $268,100 — $402,100 USD. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion or belief, disability, age, sexual orientation, pregnancy or parental status, or any other legally protected status. We are committed to diversity and inclusion, and PlayStation is a Fair Chance employer.
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PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. PlayStation is a global leader in entertainment with products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, and PlayStation Studios titles. We strive to create an inclusive environment that empowers employees and embraces diversity. We welcome everyone who has a passion for innovation, technology, and play to explore open positions and join our growing global team. PlayStation is part of Sony Interactive Entertainment, a subsidiary of Sony Group Corporation. Location: San Mateo, CA (hybrid) Remote considered* The Sr. Director, Consumer Engagement, is a key strategic role at Sony Interactive Entertainment (SIE), responsible for partnering across the PlayStation portfolio to drive player engagement and revenue. This role leads and transforms the integrated lifecycle & content marketing team, responsible for content creation, channel management, and contact strategy across PlayStation’s owned channels (Web, Email, Mobile, and on-console). This leader partners with PlayStation’s product marketing, vertical marketing, and product teams and collaborates with SIE’s e-commerce marketing team to deliver D2C business outcomes. Reporting to the global Vice President of Growth, Media, and Omnichannel Marketing, this role oversees a globally distributed team across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to growth and player engagement. Responsibilities
Lifecycle Marketing & Consumer Engagement Marketing (Global Strategy, Planning & Delivery)
Lead global lifecycle and content marketing strategy across brands and services, in partnership with business & marketing verticals and regional teams. Drive unified, customer-centric content programs across owned channels that support engagement, monetization, retention, player success, and online safety goals. Scale new initiatives and optimize the program portfolio to improve campaign performance and maximize ROI. Maintain deep knowledge of CRM and the customer engagement landscape and evolutions, seek and understand emerging trends, and educate the marketing organization ongoing. Content Marketing, Editorial, SEO & Generative Search Optimization
Lead and develop a team of editors, web producers, and content marketers to deliver high-impact content aligned with brand, player, and business priorities. Set and manage organic growth goals, leveraging SEO and generative search strategies to drive revenue and engagement. Oversee content programs supporting PlayStation products, services, and third-party software. Leadership & Operational Excellence
Establish best practices and operational models through a Center of Excellence for lifecycle marketing, PlayStation.com editorial content, and platform engagement. Build and scale global planning, execution, and measurement frameworks to support marketing operations. Foster a test-and-learn culture and partner with analytics teams to deliver insights and demonstrate impact. Collaborate with Product Marketing, Engineering, and cross-functional content teams to ensure marketing requirements shape platform and marketing technology roadmaps; translate business and operational needs into requirements. Organizational Influence & Talent Development
Inspire and lead the Customer Engagement team, focusing on transformation, cohesion, career development, and executional excellence. Contribute to the broader Growth and Omnichannel Marketing leadership team, driving SIE’s growth marketing transformation and supporting a culture of innovation and accountability. Influence enterprise-wide content planning by partnering with internal stakeholders across PR Comms, Store, and Customer Support editorial functions. Qualifications
Bachelor degree in Marketing, Communications/ Advertising / Media Studies, or equivalent experience. Minimum 18+ years’ experience in D2C marketing, customer lifecycle management, and engagement marketing. Proven experience in leading large-scale functional transformations (CRM and/or content operations focus) with global impact and the ability to work empathetically across regions. Video game and/or entertainment marketing experience preferred, but not required. 10+ years of management experience with demonstrated leadership; strong analytical and budgeting capabilities. Insights-led expertise on owned channels & CRM landscape (web, email, social, SMS, on-platform messaging, etc.), with creative and strategic thinking. Clear perspective on omnichannel measurement. Understanding of traditional SEO and content marketing’s role in organic discovery, and informed view on AI-powered search engines, LLMs, and agentic systems. Ability to prioritize and juggle multiple projects in a dynamic, deadline-driven environment. Advanced communication and negotiation skills; excellent interpersonal skills to earn trust with internal teams and external vendors. Inspiring leader with proven ability to lead and develop a globally distributed team. *PlayStation offers a global hybrid office/remote working model — Flex Modes — blending remote flexibility with in-person collaboration where work requires it. Please refer to our Candidate Privacy Notice for more information about how we process your personal information and your data protection rights. At SIE, base pay ranges are set based on market benchmarks and geographic location. Base pay is subject to variation based on hybrid policy and factors such as knowledge, skills, experience, and location. This role is eligible for SIE’s benefits package (medical, dental, vision, 401(k) matching, paid time off, wellness program and employee discounts) and may include a bonus. Base pay range estimate: $268,100 — $402,100 USD. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion or belief, disability, age, sexual orientation, pregnancy or parental status, or any other legally protected status. We are committed to diversity and inclusion, and PlayStation is a Fair Chance employer.
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