Sony Interactive Entertainment
Senior Director, Consumer Engagement Marketing
Sony Interactive Entertainment, San Mateo, California, United States, 94409
Overview
Why PlayStation?
PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Location San Mateo, CA (hybrid) Remote considered*
Role The Sr. Director, Consumer Engagement, is a key strategic role at Sony Interactive Entertainment (SIE), responsible for working across the PlayStation portfolio to deliver player engagement and revenue by leading and transforming the integrated lifecycle & content marketing team that is directly responsible for content creation, channel management and contact strategy across PlayStation\'s owned channels (Web, Email, Mobile, and on-console).
This leader will partner with PlayStation\'s product marketing, vertical marketing, and product teams, and work closely with SIE\'s e-commerce marketing team to deliver D2C business outcomes. Reporting to the global Vice President of Growth, Media, and Omnichannel Marketing, this individual will oversee a team distributed across the Americas, Europe, and Asia and lead efforts to redefine owned channel marketing and its relationship to company growth and player engagement.
Responsibilities
Lead global lifecycle and content marketing strategy across brands and services, in partnership with business & marketing verticals and regional teams.
Drive unified, customer-centric content programs across owned channels that support engagement, monetization, retention, player success & online safety goals.
Scale new initiatives and optimize program portfolio to improve campaign performance and maximize ROI.
Maintain deep knowledge of CRM and customer engagement landscape and evolutions, seek and understand emerging trends, provide ongoing education to the marketing organization.
Lead and develop a team of editors, web producers, and content marketers in delivering high-impact content aligned with brand, player, and business priorities.
Set and manage organic growth goals, leveraging SEO and generative search strategies to drive revenue and engagement.
Oversee content programs supporting PlayStation products, services, and third-party software.
Establish best practices and operational models through a Center of Excellence for lifecycle marketing, PlayStation.com editorial content, and platform engagement.
Build and scale global planning, execution, and measurement frameworks to support business-wide marketing operations.
Foster a test-and-learn culture and partner with analytics teams to deliver insights and demonstrate impact.
Collaborate with Product Marketing, Engineering, and cross-functional content teams to ensure marketing requirements shape platform & marketing technology roadmap; translate business needs into requirements.
Inspire and lead the Customer Engagement team, focusing on transformation, cohesion, career development, and executional excellence.
Contribute to the Growth and Omnichannel Marketing leadership team, driving growth marketing transformation and supporting a culture of innovation, accountability, and cross-functional success.
Influence enterprise-wide content planning by partnering with internal stakeholders across PR Comms, Store, and Customer Support editorial functions.
Qualifications
Bachelor degree in Marketing, Communications/ Advertising / Media Studies, or equivalent experience.
Minimum 18+ years\' experience in D2C marketing, customer lifecycle management, engagement marketing.
Experience in leading large-scale functional transformations (with CRM and/or content operations focus) and building organization-wide programs with global impact.
Video Game and/or other entertainment marketing experience preferred, but not necessary.
10+ years of management experience and demonstrated team leadership; strong analytical and budgeting capabilities.
Insights-led expert on all aspects of the owned channel space & CRM landscape (web, email, social, SMS, on-platform messaging, etc.), with ability to think creatively and strategically.
Clear perspective on omnichannel measurement.
Understanding of traditional SEO and the role of content marketing in organic discovery; informed view on AI-powered search engines, LLMs, and agentic systems.
Ability to prioritize and juggle multiple projects in a dynamic, deadline-driven environment.
Advanced communication and negotiation skills.
Excellent interpersonal skills with the expertise and professionalism that will earn respect and trust with internal team members and external vendors.
Inspiring leader with proven ability to lead and develop a globally distributed team.
*PlayStation offers a global hybrid office/remote working model - Flex Modes - which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person as work requires, with the freedom to work remotely otherwise.
Additional Information Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider factors when setting base pay ranges, including market data and location. The base pay range may vary with hybrid policy and individual factors. This role is eligible for SIE\'s benefits package and may be eligible for a bonus.
Base pay range: $268,100 — $402,100 USD
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or protected category. PlayStation is a Fair Chance employer.
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PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Location San Mateo, CA (hybrid) Remote considered*
Role The Sr. Director, Consumer Engagement, is a key strategic role at Sony Interactive Entertainment (SIE), responsible for working across the PlayStation portfolio to deliver player engagement and revenue by leading and transforming the integrated lifecycle & content marketing team that is directly responsible for content creation, channel management and contact strategy across PlayStation\'s owned channels (Web, Email, Mobile, and on-console).
This leader will partner with PlayStation\'s product marketing, vertical marketing, and product teams, and work closely with SIE\'s e-commerce marketing team to deliver D2C business outcomes. Reporting to the global Vice President of Growth, Media, and Omnichannel Marketing, this individual will oversee a team distributed across the Americas, Europe, and Asia and lead efforts to redefine owned channel marketing and its relationship to company growth and player engagement.
Responsibilities
Lead global lifecycle and content marketing strategy across brands and services, in partnership with business & marketing verticals and regional teams.
Drive unified, customer-centric content programs across owned channels that support engagement, monetization, retention, player success & online safety goals.
Scale new initiatives and optimize program portfolio to improve campaign performance and maximize ROI.
Maintain deep knowledge of CRM and customer engagement landscape and evolutions, seek and understand emerging trends, provide ongoing education to the marketing organization.
Lead and develop a team of editors, web producers, and content marketers in delivering high-impact content aligned with brand, player, and business priorities.
Set and manage organic growth goals, leveraging SEO and generative search strategies to drive revenue and engagement.
Oversee content programs supporting PlayStation products, services, and third-party software.
Establish best practices and operational models through a Center of Excellence for lifecycle marketing, PlayStation.com editorial content, and platform engagement.
Build and scale global planning, execution, and measurement frameworks to support business-wide marketing operations.
Foster a test-and-learn culture and partner with analytics teams to deliver insights and demonstrate impact.
Collaborate with Product Marketing, Engineering, and cross-functional content teams to ensure marketing requirements shape platform & marketing technology roadmap; translate business needs into requirements.
Inspire and lead the Customer Engagement team, focusing on transformation, cohesion, career development, and executional excellence.
Contribute to the Growth and Omnichannel Marketing leadership team, driving growth marketing transformation and supporting a culture of innovation, accountability, and cross-functional success.
Influence enterprise-wide content planning by partnering with internal stakeholders across PR Comms, Store, and Customer Support editorial functions.
Qualifications
Bachelor degree in Marketing, Communications/ Advertising / Media Studies, or equivalent experience.
Minimum 18+ years\' experience in D2C marketing, customer lifecycle management, engagement marketing.
Experience in leading large-scale functional transformations (with CRM and/or content operations focus) and building organization-wide programs with global impact.
Video Game and/or other entertainment marketing experience preferred, but not necessary.
10+ years of management experience and demonstrated team leadership; strong analytical and budgeting capabilities.
Insights-led expert on all aspects of the owned channel space & CRM landscape (web, email, social, SMS, on-platform messaging, etc.), with ability to think creatively and strategically.
Clear perspective on omnichannel measurement.
Understanding of traditional SEO and the role of content marketing in organic discovery; informed view on AI-powered search engines, LLMs, and agentic systems.
Ability to prioritize and juggle multiple projects in a dynamic, deadline-driven environment.
Advanced communication and negotiation skills.
Excellent interpersonal skills with the expertise and professionalism that will earn respect and trust with internal team members and external vendors.
Inspiring leader with proven ability to lead and develop a globally distributed team.
*PlayStation offers a global hybrid office/remote working model - Flex Modes - which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person as work requires, with the freedom to work remotely otherwise.
Additional Information Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider factors when setting base pay ranges, including market data and location. The base pay range may vary with hybrid policy and individual factors. This role is eligible for SIE\'s benefits package and may be eligible for a bonus.
Base pay range: $268,100 — $402,100 USD
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or protected category. PlayStation is a Fair Chance employer.
#J-18808-Ljbffr