Integra LifeSciences
Senior Marketing Manager EMEA
Integra LifeSciences, Kansas City, Missouri, United States, 64101
Overview
Senior Marketing Manager EMEA role at Integra LifeSciences. This position is responsible for leading a team to develop robust strategic launch and business development plans for the Tissue Technologies franchise across EMEA, including development of financial, promotional, and education programs to drive revenue growth and optimize growth potential of existing and new product launches. Responsibilities
Strategic Marketing: Design regional strategic marketing launch plans with regional sales organizations, tailoring plans to local dynamics in line with strategic positioning Aggregate regional market analysis and intelligence Develop and maintain strong insights and understanding of focus markets Define regional pricing with commercial leadership Create strategies to develop HEOR and market access in conjunction with market access Prioritize opportunities and input into global research needs Develop region revenue plans with regional sales leadership Build evidence generation requirements strategy in collaboration with clinical affairs Team leadership: Drive a culture of continuous improvement with formal and informal continuing education Provide strategic guidance and mentorship to fellow non-direct reporting Product Managers and Marketing managers on portfolio planning, market segmentation, product positioning, and launch execution Commercial Execution: Develop marketing tactics and related marketing collaterals for our sales force and support local marketing and sales management in their implementation Develop appropriate marketing tools and programs to support the sales force to achieve revenue targets Support account managers in the field where appropriate Lead EMEA key customer input meetings Manage regional franchise operating expenses (opex) budgets and resource allocation Establish revenue targets/Franchise with KPIs NPI/Lifecycle Management: Serve as liaison between global and local teams Aggregate voice of customer market insights and input on NPIs and lifecycle management (primary & secondary market data) Provide oversight to NPIs and input to PD pipeline / share with Local PD pipeline priorities Regional execution of NPIs launch & discontinuation plans Define regional reimbursement priorities Identify regional market access needs: input to Global Franchise Team Cross functional support: Collaborate with sales training on marketing strategy Collaborate with Prof ed on marketing strategy and KOL management Identify markets for regulatory prioritization based on market opportunity and regulatory requirements Maintain working relationship with quality for continuous improvement as well as any field actions Qualifications
Actively demonstrated that they have built programs around technology crossover and/or developed new markets or implemented surgical techniques Relevant educational background (MBA, Marketing, Economics, Engineering) Fluent English, both written and spoken (additional languages always an advantage) Minimum of 5 years experience in the Medical Device industry in a sales or marketing function International experience – preferred Excellent communication and interpersonal skills Flexibility and adaptability; enjoys international experience Ability to lead and execute complex multi-functional projects Unsolicited Agency Submission
Integra LifeSciences does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. A formal written agreement is required before engaging any agency, and it must be executed and authorized by the Vice President, Talent Acquisition. Where agency agreements are in place, introductions (the initial sharing of a candidate’s name, resume, or background) are position-specific and may only occur within the scope of that approved agreement. Please, no phone calls or emails. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Medical Equipment Manufacturing Referrals increase your chances of interviewing at Integra LifeSciences by 2x Get notified about new Senior Marketing Manager jobs in Rozzano, Lombardy, Italy.
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Senior Marketing Manager EMEA role at Integra LifeSciences. This position is responsible for leading a team to develop robust strategic launch and business development plans for the Tissue Technologies franchise across EMEA, including development of financial, promotional, and education programs to drive revenue growth and optimize growth potential of existing and new product launches. Responsibilities
Strategic Marketing: Design regional strategic marketing launch plans with regional sales organizations, tailoring plans to local dynamics in line with strategic positioning Aggregate regional market analysis and intelligence Develop and maintain strong insights and understanding of focus markets Define regional pricing with commercial leadership Create strategies to develop HEOR and market access in conjunction with market access Prioritize opportunities and input into global research needs Develop region revenue plans with regional sales leadership Build evidence generation requirements strategy in collaboration with clinical affairs Team leadership: Drive a culture of continuous improvement with formal and informal continuing education Provide strategic guidance and mentorship to fellow non-direct reporting Product Managers and Marketing managers on portfolio planning, market segmentation, product positioning, and launch execution Commercial Execution: Develop marketing tactics and related marketing collaterals for our sales force and support local marketing and sales management in their implementation Develop appropriate marketing tools and programs to support the sales force to achieve revenue targets Support account managers in the field where appropriate Lead EMEA key customer input meetings Manage regional franchise operating expenses (opex) budgets and resource allocation Establish revenue targets/Franchise with KPIs NPI/Lifecycle Management: Serve as liaison between global and local teams Aggregate voice of customer market insights and input on NPIs and lifecycle management (primary & secondary market data) Provide oversight to NPIs and input to PD pipeline / share with Local PD pipeline priorities Regional execution of NPIs launch & discontinuation plans Define regional reimbursement priorities Identify regional market access needs: input to Global Franchise Team Cross functional support: Collaborate with sales training on marketing strategy Collaborate with Prof ed on marketing strategy and KOL management Identify markets for regulatory prioritization based on market opportunity and regulatory requirements Maintain working relationship with quality for continuous improvement as well as any field actions Qualifications
Actively demonstrated that they have built programs around technology crossover and/or developed new markets or implemented surgical techniques Relevant educational background (MBA, Marketing, Economics, Engineering) Fluent English, both written and spoken (additional languages always an advantage) Minimum of 5 years experience in the Medical Device industry in a sales or marketing function International experience – preferred Excellent communication and interpersonal skills Flexibility and adaptability; enjoys international experience Ability to lead and execute complex multi-functional projects Unsolicited Agency Submission
Integra LifeSciences does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. A formal written agreement is required before engaging any agency, and it must be executed and authorized by the Vice President, Talent Acquisition. Where agency agreements are in place, introductions (the initial sharing of a candidate’s name, resume, or background) are position-specific and may only occur within the scope of that approved agreement. Please, no phone calls or emails. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Medical Equipment Manufacturing Referrals increase your chances of interviewing at Integra LifeSciences by 2x Get notified about new Senior Marketing Manager jobs in Rozzano, Lombardy, Italy.
#J-18808-Ljbffr