Smith & Nephew
Overview
Marketing Director - US Knee Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. The US Primary Knee Marketing Director is responsible for making an impact in the US Knees market and ensuring Smith+Nephew is recognized with an exciting portfolio and pipeline. The Director will plan and drive downstream marketing strategies and tactics required to drive sustained revenue growth in the competitive Knee Reconstruction Market. The Director will work closely with the Sales Teams, Global Marketing, Medical Education, Sales Training, and Supply Chain to build and implement effective marketing strategies and drive commercial execution for the primary knee business. The ideal candidate will have a strong background in marketing, demonstrate leadership, and possess a deep understanding of the orthopaedics industry. This role will supervise a team of two direct reports and will be instrumental in driving our marketing strategy and growth. This position is highly visible internally and externally and is fundamental for the growth of the entire SN organization.
What will you be doing?
Develop and complete knee marketing strategies to align with Smith + Nephew business and growth objectives
Develop, guide, and drive go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation
Lead, mentor, and manage a team of marketing professionals, ensuring alignment with company goals and objectives
Develop a deep understanding of the knee reconstruction market landscape: market trends, customer priorities, and competitive landscape to shape our go to market approach
Build and supervise key performance indicators for the primary knee portfolio in the US and own remediation efforts to drive deeper market penetration of primary knee products
Support the annual business planning process for the assigned region, partnering with global marketing, sales management, medical education, sales training, digital, and supply planning
Lead and complete product life cycle management strategies and product obsolescence initiatives
Partner with the sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions
Partner with pricing team to develop and complete sound pricing strategies
Develop and maintain product forecasts in collaboration with demand, supply, and operations teams
Conduct market research and analysis to identify trends, opportunities, and competitive landscape
Supervise the creation of marketing materials, campaigns, and content that effectively communicate our value proposition
Support the commercial team with technical product support both in the field and in corporate offices to ensure customer conversion and happiness
Support industry educational meetings and events, on-site customer meetings and labs, national sales meetings and other strategic meetings
What will you need to be successful?
BS degree (preferably Marketing or Business) with 10+ years experience
Team Player and highly skilled in driving collaboration across functions
Excellent leadership and people management abilities, with experience in guiding and developing a team
Strong marketing skills with a consistent track record of developing and driving successful marketing campaigns and value propositions
Track record in executing downstream activities in the US market
Surgeon and KOL management capabilities
In-depth knowledge of the orthopaedics industry, including market trends and key players
Analytical skills to interpret market data, assess campaign performance, pricing strategy, and make data-driven decisions
Outstanding communication and interpersonal skills, with the ability to collaborate effectively with various partners
Strategic thinking and problem-solving capabilities to navigate complex marketing challenges
Ability to influence and align cross-functional colleagues to a common goal without authority over them
Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities
Travel Requirements:
up to 50% Location:
Field; ideally close to an SN Office (Memphis, TN or Pittsburgh, PA; Andover, MA) You Unlimited.
Inclusion and Equity - We are committed to welcoming, celebrating and thriving on Inclusion and Equality. Learn more about Employee Inclusion Groups on our website: https://www.smith-nephew.com/
Your Future: 401K Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
Flexibility: Hybrid Work Model (For most professional roles)
Training: Hands-On, Team-Customized, Mentorship
Extra Perks: Discounts on fitness clubs, travel and more!
The anticipated base compensation range for this position is $180,000 - 210,000 USD annually. The actual base pay offered will be based on factors including knowledge/skills, experience, location, and internal equity. Compensation includes a competitive bonus and benefits package (medical, dental, vision, 401k, tuition reimbursement, parental leave, PTO, company holidays, and volunteer time).
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. Stay connected by joining our Talent Community. We are more than just a company - we are a community. Follow us on LinkedIn to see how we support and empower our employees and patients every day. Check us out on Glassdoor for a glimpse behind the scenes and a look at life, culture, and benefits at S+N. Explore our website to learn more about our mission, team, and opportunities we offer.
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Marketing Director - US Knee Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. The US Primary Knee Marketing Director is responsible for making an impact in the US Knees market and ensuring Smith+Nephew is recognized with an exciting portfolio and pipeline. The Director will plan and drive downstream marketing strategies and tactics required to drive sustained revenue growth in the competitive Knee Reconstruction Market. The Director will work closely with the Sales Teams, Global Marketing, Medical Education, Sales Training, and Supply Chain to build and implement effective marketing strategies and drive commercial execution for the primary knee business. The ideal candidate will have a strong background in marketing, demonstrate leadership, and possess a deep understanding of the orthopaedics industry. This role will supervise a team of two direct reports and will be instrumental in driving our marketing strategy and growth. This position is highly visible internally and externally and is fundamental for the growth of the entire SN organization.
What will you be doing?
Develop and complete knee marketing strategies to align with Smith + Nephew business and growth objectives
Develop, guide, and drive go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation
Lead, mentor, and manage a team of marketing professionals, ensuring alignment with company goals and objectives
Develop a deep understanding of the knee reconstruction market landscape: market trends, customer priorities, and competitive landscape to shape our go to market approach
Build and supervise key performance indicators for the primary knee portfolio in the US and own remediation efforts to drive deeper market penetration of primary knee products
Support the annual business planning process for the assigned region, partnering with global marketing, sales management, medical education, sales training, digital, and supply planning
Lead and complete product life cycle management strategies and product obsolescence initiatives
Partner with the sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions
Partner with pricing team to develop and complete sound pricing strategies
Develop and maintain product forecasts in collaboration with demand, supply, and operations teams
Conduct market research and analysis to identify trends, opportunities, and competitive landscape
Supervise the creation of marketing materials, campaigns, and content that effectively communicate our value proposition
Support the commercial team with technical product support both in the field and in corporate offices to ensure customer conversion and happiness
Support industry educational meetings and events, on-site customer meetings and labs, national sales meetings and other strategic meetings
What will you need to be successful?
BS degree (preferably Marketing or Business) with 10+ years experience
Team Player and highly skilled in driving collaboration across functions
Excellent leadership and people management abilities, with experience in guiding and developing a team
Strong marketing skills with a consistent track record of developing and driving successful marketing campaigns and value propositions
Track record in executing downstream activities in the US market
Surgeon and KOL management capabilities
In-depth knowledge of the orthopaedics industry, including market trends and key players
Analytical skills to interpret market data, assess campaign performance, pricing strategy, and make data-driven decisions
Outstanding communication and interpersonal skills, with the ability to collaborate effectively with various partners
Strategic thinking and problem-solving capabilities to navigate complex marketing challenges
Ability to influence and align cross-functional colleagues to a common goal without authority over them
Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities
Travel Requirements:
up to 50% Location:
Field; ideally close to an SN Office (Memphis, TN or Pittsburgh, PA; Andover, MA) You Unlimited.
Inclusion and Equity - We are committed to welcoming, celebrating and thriving on Inclusion and Equality. Learn more about Employee Inclusion Groups on our website: https://www.smith-nephew.com/
Your Future: 401K Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
Flexibility: Hybrid Work Model (For most professional roles)
Training: Hands-On, Team-Customized, Mentorship
Extra Perks: Discounts on fitness clubs, travel and more!
The anticipated base compensation range for this position is $180,000 - 210,000 USD annually. The actual base pay offered will be based on factors including knowledge/skills, experience, location, and internal equity. Compensation includes a competitive bonus and benefits package (medical, dental, vision, 401k, tuition reimbursement, parental leave, PTO, company holidays, and volunteer time).
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. Stay connected by joining our Talent Community. We are more than just a company - we are a community. Follow us on LinkedIn to see how we support and empower our employees and patients every day. Check us out on Glassdoor for a glimpse behind the scenes and a look at life, culture, and benefits at S+N. Explore our website to learn more about our mission, team, and opportunities we offer.
#J-18808-Ljbffr