AllianceHCM
Job Summary
The Content & Social Marketing Lead is responsible for creating, managing, and optimizing content that supports inbound lead generation, outbound campaigns, social media, SEO, and sales enablement. This person will oversee monthly content planning and execution across blogs, gated assets, checklists, and landing pages, while leading AllianceHCM’s social strategy across both paid and organic channels.
This role requires someone who is both creative and analytical, able to create high-quality content while considering its fit within the broader campaign structure. The ideal candidate is detail-oriented, self-directed, and collaborative, with a proven ability to coordinate with marketing, sales, and vendors to meet deadlines and deliver assets that perform.
Key Responsibilities Content Creation & Strategy
Plan and create monthly content aligned to personas and pain points
Write blogs, checklists, guides, and gated assets for use in nurture, outbound, and paid campaigns
Optimize all content for SEO, readability, and conversion
Social Media Management
Own strategy and execution across organic and paid social channels (LinkedIn, Facebook, etc.)
Post persona-specific content that aligns with vertical campaigns and demand gen efforts
Monitor performance and adjust based on engagement data
Website & SEO Support
Build and optimize vertical landing pages, especially for multi-location restaurants
Maintain keyword strategy, interlinking, and content updates to drive inbound traffic
Work closely with the web team and SEO to continuously improve performance
Campaign Support
Collaborate with Marketing Ops and Sales on content for outbound, drip, and retargeting campaigns
Provide content assets that align with funnel stages and campaign goals
Maintain consistency in tone, voice, and messaging across assets
Cross-Channel Coordination
Support tradeshow and association marketing efforts with campaign-aligned content
Ensure message consistency across social, web, email, and sales enablement materials
Collaborate across internal teams and external vendors to ensure timely content delivery
Performance Tracking
Report on content and social performance: traffic, engagement, conversions, and pipeline influence
Identify top-performing themes and formats to replicate and expand
Contribute to monthly and quarterly marketing performance reviews
Experience & Skills Required
3–5 years of experience in B2B content marketing, preferably in SaaS, HR tech, or finance/payroll
Strong writing and editing skills with the ability to simplify complex topics
Highly detail-oriented and organized with strong project management abilities
Technically capable; comfortable working in content platforms and marketing automation tools
Proficient with SEO best practices and performance-based content
Experience managing social media platforms and paid social campaigns
Tools preferred: WordPress, Pardot, Salesforce, Buffer, Monday.com, SEMrush, Looker Studio
Bonus Experience
Experience in marketing to franchise, restaurant, or hospitality brands
Background in demand generation or campaign execution
Familiarity with webinar content or client success stories
Why Join AllianceHCM
100% paid employer health, vision, dental, life, and LTD insurance
High visibility and ownership of marketing outcomes
Opportunity to work on high-impact projects with a growing brand
A company that values your ideas, your voice, and your growth
#J-18808-Ljbffr
This role requires someone who is both creative and analytical, able to create high-quality content while considering its fit within the broader campaign structure. The ideal candidate is detail-oriented, self-directed, and collaborative, with a proven ability to coordinate with marketing, sales, and vendors to meet deadlines and deliver assets that perform.
Key Responsibilities Content Creation & Strategy
Plan and create monthly content aligned to personas and pain points
Write blogs, checklists, guides, and gated assets for use in nurture, outbound, and paid campaigns
Optimize all content for SEO, readability, and conversion
Social Media Management
Own strategy and execution across organic and paid social channels (LinkedIn, Facebook, etc.)
Post persona-specific content that aligns with vertical campaigns and demand gen efforts
Monitor performance and adjust based on engagement data
Website & SEO Support
Build and optimize vertical landing pages, especially for multi-location restaurants
Maintain keyword strategy, interlinking, and content updates to drive inbound traffic
Work closely with the web team and SEO to continuously improve performance
Campaign Support
Collaborate with Marketing Ops and Sales on content for outbound, drip, and retargeting campaigns
Provide content assets that align with funnel stages and campaign goals
Maintain consistency in tone, voice, and messaging across assets
Cross-Channel Coordination
Support tradeshow and association marketing efforts with campaign-aligned content
Ensure message consistency across social, web, email, and sales enablement materials
Collaborate across internal teams and external vendors to ensure timely content delivery
Performance Tracking
Report on content and social performance: traffic, engagement, conversions, and pipeline influence
Identify top-performing themes and formats to replicate and expand
Contribute to monthly and quarterly marketing performance reviews
Experience & Skills Required
3–5 years of experience in B2B content marketing, preferably in SaaS, HR tech, or finance/payroll
Strong writing and editing skills with the ability to simplify complex topics
Highly detail-oriented and organized with strong project management abilities
Technically capable; comfortable working in content platforms and marketing automation tools
Proficient with SEO best practices and performance-based content
Experience managing social media platforms and paid social campaigns
Tools preferred: WordPress, Pardot, Salesforce, Buffer, Monday.com, SEMrush, Looker Studio
Bonus Experience
Experience in marketing to franchise, restaurant, or hospitality brands
Background in demand generation or campaign execution
Familiarity with webinar content or client success stories
Why Join AllianceHCM
100% paid employer health, vision, dental, life, and LTD insurance
High visibility and ownership of marketing outcomes
Opportunity to work on high-impact projects with a growing brand
A company that values your ideas, your voice, and your growth
#J-18808-Ljbffr