AllianceHCM
Overview
The Content & Social Marketing Lead is responsible for creating, managing, and optimizing content that supports inbound lead generation, outbound campaigns, social media, SEO, and sales enablement. This person will oversee monthly content planning and execution across blogs, gated assets, checklists, and landing pages, while leading AllianceHCM’s social strategy across both paid and organic channels. This role requires someone who is both creative and analytical, able to create high-quality content while considering its fit within the broader campaign structure. The ideal candidate is detail-oriented, self-directed, and collaborative, with a proven ability to coordinate with marketing, sales, and vendors to meet deadlines and deliver assets that perform. Key Responsibilities
Plan and create monthly content aligned to personas and pain points Write blogs, checklists, guides, and gated assets for use in nurture, outbound, and paid campaigns Optimize all content for SEO, readability, and conversion Social Media Management
Own strategy and execution across organic and paid social channels (LinkedIn, Facebook, etc.) Post persona-specific content that aligns with vertical campaigns and demand gen efforts Monitor performance and adjust based on engagement data Website & SEO Support
Build and optimize vertical landing pages, especially for multi-location restaurants Maintain keyword strategy, interlinking, and content updates to drive inbound traffic Work closely with the web team and SEO to continuously improve performance Campaign Support
Collaborate with Marketing Ops and Sales on content for outbound, drip, and retargeting campaigns Provide content assets that align with funnel stages and campaign goals Maintain consistency in tone, voice, and messaging across assets Support tradeshow and association marketing efforts with campaign-aligned content Ensure message consistency across social, web, email, and sales enablement materials Collaborate across internal teams and external vendors to ensure timely content delivery Performance Tracking
Report on content and social performance: traffic, engagement, conversions, and pipeline influence Identify top-performing themes and formats to replicate and expand Contribute to monthly and quarterly marketing performance reviews Experience & Skills Required
3–5 years of experience in B2B content marketing, preferably in SaaS, HR tech, or finance/payroll Strong writing and editing skills with the ability to simplify complex topics Highly detail-oriented and organized with strong project management abilities Technically capable; comfortable working in content platforms and marketing automation tools Proficient with SEO best practices and performance-based content Experience managing social media platforms and paid social campaigns Tools preferred: WordPress, Pardot, Salesforce, Buffer, Monday.com, SEMrush, Looker Studio Bonus Experience
Experience in marketing to franchise, restaurant, or hospitality brands Background in demand generation or campaign execution Familiarity with webinar content or client success stories Why Join AllianceHCM
100% paid employer health, vision, dental, and life insurance High visibility and ownership of marketing outcomes Opportunity to work on high-impact projects with a growing brand A company that values your ideas, your voice, and your growth
#J-18808-Ljbffr
The Content & Social Marketing Lead is responsible for creating, managing, and optimizing content that supports inbound lead generation, outbound campaigns, social media, SEO, and sales enablement. This person will oversee monthly content planning and execution across blogs, gated assets, checklists, and landing pages, while leading AllianceHCM’s social strategy across both paid and organic channels. This role requires someone who is both creative and analytical, able to create high-quality content while considering its fit within the broader campaign structure. The ideal candidate is detail-oriented, self-directed, and collaborative, with a proven ability to coordinate with marketing, sales, and vendors to meet deadlines and deliver assets that perform. Key Responsibilities
Plan and create monthly content aligned to personas and pain points Write blogs, checklists, guides, and gated assets for use in nurture, outbound, and paid campaigns Optimize all content for SEO, readability, and conversion Social Media Management
Own strategy and execution across organic and paid social channels (LinkedIn, Facebook, etc.) Post persona-specific content that aligns with vertical campaigns and demand gen efforts Monitor performance and adjust based on engagement data Website & SEO Support
Build and optimize vertical landing pages, especially for multi-location restaurants Maintain keyword strategy, interlinking, and content updates to drive inbound traffic Work closely with the web team and SEO to continuously improve performance Campaign Support
Collaborate with Marketing Ops and Sales on content for outbound, drip, and retargeting campaigns Provide content assets that align with funnel stages and campaign goals Maintain consistency in tone, voice, and messaging across assets Support tradeshow and association marketing efforts with campaign-aligned content Ensure message consistency across social, web, email, and sales enablement materials Collaborate across internal teams and external vendors to ensure timely content delivery Performance Tracking
Report on content and social performance: traffic, engagement, conversions, and pipeline influence Identify top-performing themes and formats to replicate and expand Contribute to monthly and quarterly marketing performance reviews Experience & Skills Required
3–5 years of experience in B2B content marketing, preferably in SaaS, HR tech, or finance/payroll Strong writing and editing skills with the ability to simplify complex topics Highly detail-oriented and organized with strong project management abilities Technically capable; comfortable working in content platforms and marketing automation tools Proficient with SEO best practices and performance-based content Experience managing social media platforms and paid social campaigns Tools preferred: WordPress, Pardot, Salesforce, Buffer, Monday.com, SEMrush, Looker Studio Bonus Experience
Experience in marketing to franchise, restaurant, or hospitality brands Background in demand generation or campaign execution Familiarity with webinar content or client success stories Why Join AllianceHCM
100% paid employer health, vision, dental, and life insurance High visibility and ownership of marketing outcomes Opportunity to work on high-impact projects with a growing brand A company that values your ideas, your voice, and your growth
#J-18808-Ljbffr