Influential
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Manager, Strategy & Analytics
role at
Influential Influential is a key leader in the Influencer Marketing space and the largest influencer marketing company in the world, by revenue. Trusted by over 60% of the Fortune 500, we connect clients with a network of over 3 million social media influencers. We are looking for team members who are excited to shape how companies engage with customers through TikTok, Instagram, Facebook, and more. Our team is built of people from across the country who have moved the needle in social media, influencer marketing, and various technology sectors. Ready to join us?
What we offer
Competitive compensation
Flexible time off with inclusive holiday benefits
Comprehensive medical, dental & vision insurance for employees
401(k) matching
An awesome collaborative work culture, a diverse team, and more
Influential is looking for an enterprising
Manager, Strategy & Analytics
to drive the planning and execution of integrated influencer marketing initiatives, with a focus on delivering innovative always-on and campaign strategy, as well as competitive and category insights. This role identifies and drives client-growth opportunities while fostering thinking that helps deliver on clients' business goals. This role works directly with clients to help define goals, realize success metrics, and develop and activate strategies in collaboration with our agency’s Creator Management, Client Solutions, and Creative teams.
On a typical day you can expect to
Partner with your Strategy & Analytics (S&A) manager and team members, Client Solutions leads, as well as Creative and Creator Management peers to develop and drive insight-driven strategies for select accounts in the CPG space
Ensure the account media plan, messaging and measurement approach aligns with the account strategy and the client’s business goals
Present data-driven strategic approaches to the client, align KPIs, secure client buy-in, and implement plans to achieve business outcomes
Interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and brand/client success
Provide sound business justifications for further strategic investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
Lead the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media
This specific role will require
Bachelor’s degree or equivalent experience
5+ years agency experience in omnichannel marketing, influencer marketing, media buying/planning, and/or strategy/analytics roles
Experience in-house or at an agency working on digital marketing, influencer and/or social media for CPG brands is a major plus
Knowledge of major social platforms including Instagram, TikTok, YouTube, Facebook, and Pinterest; experience with X/Twitter, Snapchat, and Reddit is a plus but not required
Client-service-focused strategist with a proactive, positive attitude and strong work ethic, in a fast-paced environment
Strong presentation skills and the ability to articulate and apply strategic thinking
Excellent written and verbal communication skills
Strong proficiency in Microsoft Excel (pivot tables, VLOOKUPs) and Google Suite
2-3+ years of experience with influencer marketing platforms (e.g., Traackr, Sprout Social/Tagger, Radius) and comfort pulling and analyzing creator, campaign, and competitive data
Experience constructing Boolean queries and using social listening tools (e.g., QUID/Netbase, Brandwatch, Infegy) to analyze mentions, sentiment, consumer cohorts, and trends
Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
A proven track record of managing workload and proactive stakeholder communication
Bonus points
Proven success developing and implementing innovative and ROI-focused ideas
Experience working with senior-level clients and internal portfolio teams
Proficiency in media planning and/or syndicated research tools (YouGov, GWI, Helixa, Simmons)
Experience with survey design and quantitative survey analysis for audience segmentation and insights
Ability to thrive in a dynamic, evolving environment
Salary $100K - $115K
About Influential Influential is an AI-powered technology company and the largest influencer marketing company in the world by revenue. We power talent discovery, brand safety, content creation, media, and measurement through a network of over 3 million social media influencers. Influence partnerships with Fortune 500 brands include McDonald’s, NBA, General Mills, Ford, and more. With offices in Los Angeles, NYC, and Las Vegas, Influential partners with IBM Watson, WME, Oracle, and is a Facebook and Instagram Marketing Partner. (www.influential.co)
Influential is an equal opportunity employer.
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Manager, Strategy & Analytics
role at
Influential Influential is a key leader in the Influencer Marketing space and the largest influencer marketing company in the world, by revenue. Trusted by over 60% of the Fortune 500, we connect clients with a network of over 3 million social media influencers. We are looking for team members who are excited to shape how companies engage with customers through TikTok, Instagram, Facebook, and more. Our team is built of people from across the country who have moved the needle in social media, influencer marketing, and various technology sectors. Ready to join us?
What we offer
Competitive compensation
Flexible time off with inclusive holiday benefits
Comprehensive medical, dental & vision insurance for employees
401(k) matching
An awesome collaborative work culture, a diverse team, and more
Influential is looking for an enterprising
Manager, Strategy & Analytics
to drive the planning and execution of integrated influencer marketing initiatives, with a focus on delivering innovative always-on and campaign strategy, as well as competitive and category insights. This role identifies and drives client-growth opportunities while fostering thinking that helps deliver on clients' business goals. This role works directly with clients to help define goals, realize success metrics, and develop and activate strategies in collaboration with our agency’s Creator Management, Client Solutions, and Creative teams.
On a typical day you can expect to
Partner with your Strategy & Analytics (S&A) manager and team members, Client Solutions leads, as well as Creative and Creator Management peers to develop and drive insight-driven strategies for select accounts in the CPG space
Ensure the account media plan, messaging and measurement approach aligns with the account strategy and the client’s business goals
Present data-driven strategic approaches to the client, align KPIs, secure client buy-in, and implement plans to achieve business outcomes
Interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and brand/client success
Provide sound business justifications for further strategic investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
Lead the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media
This specific role will require
Bachelor’s degree or equivalent experience
5+ years agency experience in omnichannel marketing, influencer marketing, media buying/planning, and/or strategy/analytics roles
Experience in-house or at an agency working on digital marketing, influencer and/or social media for CPG brands is a major plus
Knowledge of major social platforms including Instagram, TikTok, YouTube, Facebook, and Pinterest; experience with X/Twitter, Snapchat, and Reddit is a plus but not required
Client-service-focused strategist with a proactive, positive attitude and strong work ethic, in a fast-paced environment
Strong presentation skills and the ability to articulate and apply strategic thinking
Excellent written and verbal communication skills
Strong proficiency in Microsoft Excel (pivot tables, VLOOKUPs) and Google Suite
2-3+ years of experience with influencer marketing platforms (e.g., Traackr, Sprout Social/Tagger, Radius) and comfort pulling and analyzing creator, campaign, and competitive data
Experience constructing Boolean queries and using social listening tools (e.g., QUID/Netbase, Brandwatch, Infegy) to analyze mentions, sentiment, consumer cohorts, and trends
Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
A proven track record of managing workload and proactive stakeholder communication
Bonus points
Proven success developing and implementing innovative and ROI-focused ideas
Experience working with senior-level clients and internal portfolio teams
Proficiency in media planning and/or syndicated research tools (YouGov, GWI, Helixa, Simmons)
Experience with survey design and quantitative survey analysis for audience segmentation and insights
Ability to thrive in a dynamic, evolving environment
Salary $100K - $115K
About Influential Influential is an AI-powered technology company and the largest influencer marketing company in the world by revenue. We power talent discovery, brand safety, content creation, media, and measurement through a network of over 3 million social media influencers. Influence partnerships with Fortune 500 brands include McDonald’s, NBA, General Mills, Ford, and more. With offices in Los Angeles, NYC, and Las Vegas, Influential partners with IBM Watson, WME, Oracle, and is a Facebook and Instagram Marketing Partner. (www.influential.co)
Influential is an equal opportunity employer.
Privacy Notice for California Job Applicants
#J-18808-Ljbffr