Influential
Manager, Strategy & Analytics
Influential is a key leader in the influencer marketing space and the largest influencer marketing company in the world by revenue. Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 million social media influencers.
What we offer
Competitive compensation
Flexible time off with inclusive holiday benefits
Comprehensive medical, dental & vision insurance for employees
401(k) matching
An awesome collaborative work culture, a diverse team, and more!
Responsibilities
Partner with Strategy & Analytics manager, Client Solutions leads, Creative and Creator Management peers to develop and drive insight-driven strategies for select CPG accounts
Ensure the account media plan, messaging and measurement approach aligns with the account strategy and client business goals
Present/pitch the data-driven strategic approach to the client to secure buy-in and trust and successfully implement the plan to achieve business outcomes
Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and brand/client success
Provide sound business justifications for further strategic investments in influencer marketing based on analysis of market trends, audience insights, past campaign data and experience
Lead the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning and media
Qualifications
Bachelor's degree or equivalent experience
5+ years agency experience in omnichannel marketing, influencer marketing, media buying/planning, and/or previous strategy/analytics roles
Experience in-house or at an agency working on digital marketing, influencer and/or social media for CPG brands a major plus
Knowledgeable of all major social platforms including Instagram, TikTok, YouTube, Facebook, and Pinterest; X/Twitter, Snapchat, and Reddit experience is a plus, but not required
A client-service-focused strategist with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment, and effectively balances strong analytical skills and creative thinking
Strong presentation skills and the ability to articulate and apply strategic thinking
Excellent written and verbal communication skills including the ability to interact professionally with external and internal stakeholders
Strong proficiency in Microsoft Excel (pivot tables, vlookups) and Google Suite
2-3+ years of experience with influencer marketing platforms (e.g., Traackr, Sprout Social/Tagger, Radius) and comfortable pulling and analyzing creator, campaign, and competitive data
Experience constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends
Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
A proven track record in effectively managing your own workload and proactively communicating with key stakeholders
Salary Range $100K - $115K
Influential is an equal opportunity employer.
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What we offer
Competitive compensation
Flexible time off with inclusive holiday benefits
Comprehensive medical, dental & vision insurance for employees
401(k) matching
An awesome collaborative work culture, a diverse team, and more!
Responsibilities
Partner with Strategy & Analytics manager, Client Solutions leads, Creative and Creator Management peers to develop and drive insight-driven strategies for select CPG accounts
Ensure the account media plan, messaging and measurement approach aligns with the account strategy and client business goals
Present/pitch the data-driven strategic approach to the client to secure buy-in and trust and successfully implement the plan to achieve business outcomes
Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and brand/client success
Provide sound business justifications for further strategic investments in influencer marketing based on analysis of market trends, audience insights, past campaign data and experience
Lead the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning and media
Qualifications
Bachelor's degree or equivalent experience
5+ years agency experience in omnichannel marketing, influencer marketing, media buying/planning, and/or previous strategy/analytics roles
Experience in-house or at an agency working on digital marketing, influencer and/or social media for CPG brands a major plus
Knowledgeable of all major social platforms including Instagram, TikTok, YouTube, Facebook, and Pinterest; X/Twitter, Snapchat, and Reddit experience is a plus, but not required
A client-service-focused strategist with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment, and effectively balances strong analytical skills and creative thinking
Strong presentation skills and the ability to articulate and apply strategic thinking
Excellent written and verbal communication skills including the ability to interact professionally with external and internal stakeholders
Strong proficiency in Microsoft Excel (pivot tables, vlookups) and Google Suite
2-3+ years of experience with influencer marketing platforms (e.g., Traackr, Sprout Social/Tagger, Radius) and comfortable pulling and analyzing creator, campaign, and competitive data
Experience constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends
Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
A proven track record in effectively managing your own workload and proactively communicating with key stakeholders
Salary Range $100K - $115K
Influential is an equal opportunity employer.
#J-18808-Ljbffr