OXYENERGY
TikTok Creator BD & Community Manager
OXYENERGY, Costa Mesa, California, United States, 92626
Overview
Global Talent Acquisition @OXYENERGY | FMCG Industry | EX-BIGO
Job Title: TikTok Creator BD & Community Manager
About US
OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.
Responsibilities
Creator Acquisition & Relationship Management
Identify, recruit, and onboard high-potential TikTok creators across health, wellness, and consumer goods categories in the U.S., with a focus on driving high-volume and high-ROI content output
Manage commission-based and paid collaborations with creators across tiers (L0–L6), ensuring consistent video output and increasing conversion rates per creator
Track and improve creator-level GMV contributions and average ROI, prioritizing repeat collaborations with high-performing partners
Maintain an active roster of creators, aiming for monthly growth in new creator partnerships and increasing share of GMV from organic (non-paid) content
Proactively drive offline collaboration opportunities, including co-branded content shoots, in-person interviews, and wellness-related creator events
Creator Community Building & Activation
Build, expand and lead a scalable creator community (via Discord or similar platforms), driving consistent participation and content volume
Launch content challenges and incentive programs to boost creator retention, improve post frequency, and expand viral reach
Improve creator engagement rates, monthly activation ratios, and TikTok content-to-order conversion, especially during peak campaigns
Facilitate peer learning and cross-promotion among creators to enhance average GMV per active community member
Participate in and host offline creator events, including networking mixers, community shoots, and TikTok content days, enhancing loyalty and brand integration
Agency, MCN & Affiliate Platform Partnerships
Source and close collaborations with U.S.-based MCNs, agencies, and affiliate platforms to amplify content scale and diversify creator traffic sources
Execute and measure short-link/attribution-based campaigns, ensuring agency-led GMV growth and optimizing cost per acquisition (CPA)
Strengthen institutional relationships to drive repeat agency activations and increase partner-level GMV quarter-over-quarter
Negotiate favorable terms with external partners based on historical performance benchmarks and expected ROI uplift
Qualifications Must-Have
Min. 2 years of experience in influencer marketing, creator BD, or TikTok affiliate operations, with a proven track record of managing paid and commission-based creator programs
Strong familiarity with TikTok Shop mechanics, short-link attribution, and content-to-GMV optimization
Demonstrated ability to scale and maintain creator rosters with high monthly activation and conversion performance
Analytical mindset with experience using spreadsheets, dashboards, or creator platforms to track ROI, GMV, and content output efficiency
Strong communication skills for cross-functional coordination (content, product, performance, agency) and external creator management
Nice-to-Have
Skilled in Spanish
Prior experience managing Discord, Telegram, or WhatsApp-based creator or affiliate communities
Existing network of U.S.-based TikTok creators, MCNs, or affiliate platforms
Background in health, wellness, beauty, or functional CPG brands with experience in high-volume TikTok creator campaigns
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Business Development, and Sales
Industries: Retail Health and Personal Care Products
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Job Title: TikTok Creator BD & Community Manager
About US
OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.
Responsibilities
Creator Acquisition & Relationship Management
Identify, recruit, and onboard high-potential TikTok creators across health, wellness, and consumer goods categories in the U.S., with a focus on driving high-volume and high-ROI content output
Manage commission-based and paid collaborations with creators across tiers (L0–L6), ensuring consistent video output and increasing conversion rates per creator
Track and improve creator-level GMV contributions and average ROI, prioritizing repeat collaborations with high-performing partners
Maintain an active roster of creators, aiming for monthly growth in new creator partnerships and increasing share of GMV from organic (non-paid) content
Proactively drive offline collaboration opportunities, including co-branded content shoots, in-person interviews, and wellness-related creator events
Creator Community Building & Activation
Build, expand and lead a scalable creator community (via Discord or similar platforms), driving consistent participation and content volume
Launch content challenges and incentive programs to boost creator retention, improve post frequency, and expand viral reach
Improve creator engagement rates, monthly activation ratios, and TikTok content-to-order conversion, especially during peak campaigns
Facilitate peer learning and cross-promotion among creators to enhance average GMV per active community member
Participate in and host offline creator events, including networking mixers, community shoots, and TikTok content days, enhancing loyalty and brand integration
Agency, MCN & Affiliate Platform Partnerships
Source and close collaborations with U.S.-based MCNs, agencies, and affiliate platforms to amplify content scale and diversify creator traffic sources
Execute and measure short-link/attribution-based campaigns, ensuring agency-led GMV growth and optimizing cost per acquisition (CPA)
Strengthen institutional relationships to drive repeat agency activations and increase partner-level GMV quarter-over-quarter
Negotiate favorable terms with external partners based on historical performance benchmarks and expected ROI uplift
Qualifications Must-Have
Min. 2 years of experience in influencer marketing, creator BD, or TikTok affiliate operations, with a proven track record of managing paid and commission-based creator programs
Strong familiarity with TikTok Shop mechanics, short-link attribution, and content-to-GMV optimization
Demonstrated ability to scale and maintain creator rosters with high monthly activation and conversion performance
Analytical mindset with experience using spreadsheets, dashboards, or creator platforms to track ROI, GMV, and content output efficiency
Strong communication skills for cross-functional coordination (content, product, performance, agency) and external creator management
Nice-to-Have
Skilled in Spanish
Prior experience managing Discord, Telegram, or WhatsApp-based creator or affiliate communities
Existing network of U.S.-based TikTok creators, MCNs, or affiliate platforms
Background in health, wellness, beauty, or functional CPG brands with experience in high-volume TikTok creator campaigns
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Business Development, and Sales
Industries: Retail Health and Personal Care Products
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr