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Farm To People

Social Media Manager

Farm To People, New York

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**About the Role:**. Were looking for a creative, strategic, and highly motivated Social Media & Partnerships Manager to elevate our brand presence, grow our community, and lead meaningful collaborations that expand our reach. This role blends content creation, copywriting, and partnership strategy. Youll help build the voice of Farm to People across social media and email, writing thoughtful, engaging content that connects with our audience. Youll also play a key role in identifying and nurturing brand partnerships. . . **Key Responsibilities:**. **Social Media, Content & Copywriting** . - Develop and execute creative social media strategies and content that align with brand goals and seasonal moments. - Write compelling, on-brand copy for social media posts, video captions, and product storytelling - on all social media platforms. - Plan and produce engaging content, including reels, short-form video, behind-the-scenes features, and user-generated content. - Write copy for marketing emails, product launches, and promotions in collaboration with the design and marketing team. - Assisted with brand photoshoots . - Work with marketing team to create video assets for advertising. - Track performance and optimize content based on insights and trends. - Utilize SEO best practices to optimize content for search engines. - Engage with our social media community through DMs, comments, likes, shares etc.. . . **Partnerships & Affiliate Marketing**. - Identify and build relationships with aligned brands, creators, and influencers for co-marketing and affiliate opportunities. - Manage and grow our affiliate marketing programrecruit new partners, supply creative assets, and track results. - Pitch and execute creative cross-promotions, giveaways, and collaborations. - Coordinate product seeding and co-branded campaigns. - Work with the events team to bring co-branded collaborations to life through engaging, community-focused events. - Evaluate inbound partnership opportunities and lead communications. - Collaborate with the procurement and kitchen teams to develop partnerships that bring new products to our online marketplace. - Track and analyze partnership results to inform ongoing strategy. . . **Who You Are:**. - 24 years experience in social media, brand partnerships, or affiliate marketing (bonus if in food). - Excellent copywriting skills with a knack for short-form, engaging content across social and email. - Strong visual storytelling and creative instincts. - Proficiency in end-to-end video productionfrom filming to final edit. - Experience with creative platforms such as Adobe Creative Suite, Canva, and CapCut. - Experience managing content calendars and publishing tools. - Highly organized, self-motivated, and able to manage multiple projects simultaneously. - Youre an outgoing go-getter, and unafraid to pitch big ideas to big names. - Passion for food, sustainability, and supporting small producers. - Keen eye for emerging trends and key voices shaping the food world. - Meticulous with an eye for detail and a talent for mastering the little things that make a big difference. . . **Compensation & Benefits:**. - Salary range: $65,000$75,000 (based on experience). - Health benefits + paid time off. - Employee discount on Farm to People groceries and meals. - Opportunities to attend industry events, food festivals, and community gatherings

Experience: Required
Languages: English Advanced
Employment: Full-time
Schedule: Monday - Friday
Salary: $65,000 $75,000 yearly


About Farm To People:
Farm to People is an online farmers market and delivery service offering local, sustainable food. Shop la carte or subscribe to a Farm Box. Now with a Kitchen & Bar, we serve seasonal eats + host events. Based in NYC, expanding fast!

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