Fivetran
Overview
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies.
We’re hiring a
Senior Marketing Data Analyst
to support our Marketing organization and unlock insights from the rich internal data at Fivetran. This role focuses on analyzing marketing performance, campaign effectiveness, and funnel data to drive growth, optimize spend, and enable smarter decision-making.
You’ll lead high-impact, cross-functional projects and develop trusted relationships with marketing, sales, and product partners. You’ll define and maintain core marketing metrics, own key data pipelines and dashboards, and help shape the team’s analytics culture and best practices. If you love digging into campaign attribution, untangling complex datasets, and turning insight into action — this is your opportunity to make a real impact.
This is a full-time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Technologies You’ll Use
SQL (BigQuery)
dbt/SQLMesh
Looker/LookML
Sigma/Hex/Google Colab/Google Sheets
Jira
What You’ll Do
Define and own Marketing metrics
across funnel performance, campaign effectiveness, pipeline contribution, and ROI; establish benchmarks and enable monitoring through dashboards and self-serve tools.
Analyze diverse datasets
(e.g., digital campaigns, website analytics, CRM, product usage, pipeline and revenue data) to generate actionable insights and recommendations that improve efficiency and growth.
Lead cross-functional projects
with Marketing, Sales, Finance, and Product partners in areas such as: campaign attribution and performance, pipeline conversion efficiency, spend optimization, and audience segmentation.
Analyze marketing experiments
(e.g., A/B tests, channel pilots, creative variations) to measure impact, validate hypotheses, and provide clear recommendations for scaling or iterating.
Investigate anomalies and performance shifts , conducting deep dives and creative exploration across disparate datasets to uncover root causes and opportunities.
Own and enhance data infrastructure for Marketing Analytics
— from metric definitions to data pipelines to dashboards and reporting systems.
Shape data culture
by mentoring junior analysts and establishing best practices in metric design, marketing analytics quality, and data storytelling.
Skills We’re Looking For
4+ years of experience analyzing data
in a marketing, growth, or go-to-market context
Advanced proficiency in SQL and data modeling;
fluency with large, complex, and cross-functional datasets
Experience with BI tools
such as Looker, Tableau, or similar platforms for building dashboards and visualizations
Strong attention to detail
and a proven track record of analytical rigor in delivering reliable insights
Excellent communication and storytelling skills
— able to simplify complex analyses and influence marketing and business decision-makers
Comfortable taking ownership
of ambiguous problems and developing end-to-end analytic solutions
Demonstrated success using analytics to drive decisions
in areas like campaign performance, funnel optimization, spend efficiency, or revenue impact
Passion for leveraging data and analytics to shape marketing strategy
and drive measurable business impact
Bonus Skills
Experience working with marketing and funnel-level data
(e.g., campaign performance, website analytics, CRM/marketing automation data, or product usage signals)
Proficiency in Python or R
for deeper analysis, statistical modeling, and automation of reporting
Background in B2B SaaS or growth-focused marketing analytics , ideally in environments with complex funnels, multi-channel attribution, or developer-focused products
Strong expertise in marketing attribution and ROI analysis , connecting spend and campaigns to pipeline and revenue outcomes
Applied knowledge of statistical methods
(e.g., regression modeling, significance testing, experiment analysis) to evaluate marketing impact and guide decision-making
Compensation and Perks
Pay ranges and specific compensation details are provided during the hiring process
100% employer-paid medical insurance
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and team-building activities
Monthly cell phone stipend
Access to mental health support resources for all employees
We’re honored to be valued at over $5.6 billion and are committed to diversity, equity, inclusion, and belonging. We encourage candidates from all backgrounds to apply and will provide accommodations upon request during the interview process.
To learn more about Fivetran’s culture and benefits, please contact your recruiter for details.
#J-18808-Ljbffr
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies.
We’re hiring a
Senior Marketing Data Analyst
to support our Marketing organization and unlock insights from the rich internal data at Fivetran. This role focuses on analyzing marketing performance, campaign effectiveness, and funnel data to drive growth, optimize spend, and enable smarter decision-making.
You’ll lead high-impact, cross-functional projects and develop trusted relationships with marketing, sales, and product partners. You’ll define and maintain core marketing metrics, own key data pipelines and dashboards, and help shape the team’s analytics culture and best practices. If you love digging into campaign attribution, untangling complex datasets, and turning insight into action — this is your opportunity to make a real impact.
This is a full-time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Technologies You’ll Use
SQL (BigQuery)
dbt/SQLMesh
Looker/LookML
Sigma/Hex/Google Colab/Google Sheets
Jira
What You’ll Do
Define and own Marketing metrics
across funnel performance, campaign effectiveness, pipeline contribution, and ROI; establish benchmarks and enable monitoring through dashboards and self-serve tools.
Analyze diverse datasets
(e.g., digital campaigns, website analytics, CRM, product usage, pipeline and revenue data) to generate actionable insights and recommendations that improve efficiency and growth.
Lead cross-functional projects
with Marketing, Sales, Finance, and Product partners in areas such as: campaign attribution and performance, pipeline conversion efficiency, spend optimization, and audience segmentation.
Analyze marketing experiments
(e.g., A/B tests, channel pilots, creative variations) to measure impact, validate hypotheses, and provide clear recommendations for scaling or iterating.
Investigate anomalies and performance shifts , conducting deep dives and creative exploration across disparate datasets to uncover root causes and opportunities.
Own and enhance data infrastructure for Marketing Analytics
— from metric definitions to data pipelines to dashboards and reporting systems.
Shape data culture
by mentoring junior analysts and establishing best practices in metric design, marketing analytics quality, and data storytelling.
Skills We’re Looking For
4+ years of experience analyzing data
in a marketing, growth, or go-to-market context
Advanced proficiency in SQL and data modeling;
fluency with large, complex, and cross-functional datasets
Experience with BI tools
such as Looker, Tableau, or similar platforms for building dashboards and visualizations
Strong attention to detail
and a proven track record of analytical rigor in delivering reliable insights
Excellent communication and storytelling skills
— able to simplify complex analyses and influence marketing and business decision-makers
Comfortable taking ownership
of ambiguous problems and developing end-to-end analytic solutions
Demonstrated success using analytics to drive decisions
in areas like campaign performance, funnel optimization, spend efficiency, or revenue impact
Passion for leveraging data and analytics to shape marketing strategy
and drive measurable business impact
Bonus Skills
Experience working with marketing and funnel-level data
(e.g., campaign performance, website analytics, CRM/marketing automation data, or product usage signals)
Proficiency in Python or R
for deeper analysis, statistical modeling, and automation of reporting
Background in B2B SaaS or growth-focused marketing analytics , ideally in environments with complex funnels, multi-channel attribution, or developer-focused products
Strong expertise in marketing attribution and ROI analysis , connecting spend and campaigns to pipeline and revenue outcomes
Applied knowledge of statistical methods
(e.g., regression modeling, significance testing, experiment analysis) to evaluate marketing impact and guide decision-making
Compensation and Perks
Pay ranges and specific compensation details are provided during the hiring process
100% employer-paid medical insurance
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and team-building activities
Monthly cell phone stipend
Access to mental health support resources for all employees
We’re honored to be valued at over $5.6 billion and are committed to diversity, equity, inclusion, and belonging. We encourage candidates from all backgrounds to apply and will provide accommodations upon request during the interview process.
To learn more about Fivetran’s culture and benefits, please contact your recruiter for details.
#J-18808-Ljbffr